Purpose-Driven Governance: Building a Sustainable Future EP 30

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June 18, 2025 • 32 mins

Dr. Victoria Hurth joins Jennifer and Kati for our season finale to explore how purpose-driven governance can transform business decision-making for sustainability. As co-designer of Cambridge Institute for Sustainability Leadership's course on sustainable marketing and a leader in the development of ISO 37011, Victoria explains why our current economic systems systematically undermine the well-being they claim to create. Victoria also shares the three-horizon framework for understanding organizational transformation — from short-term self-interest to long-term self-interest to purpose-driven organizations optimizing for "long-term well-being for all" — and closes out our season by highlighting the abundance of positive human energy just waiting to be directed. Have a question for us? Email us today at engagingesg@gmail.com! Show links Humankind: A Hopeful History by Rutger Bregman Citizens: Why the Key to Fixing Everything is All of Us by Jon Alexander Our theme music is "Lost in Translation" by Wendy Marcini and Elvin Vangard. Learn more about your ad choices. Visit megaphone.fm/adchoices

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