Revving Up for Automotive EP 17

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April 17, 2024 • 31 mins

When it comes to the road ahead there are no easy fixes, only continuing progress, for the automotive industry. Relatable education on the nuances, trade-offs and limitations in play across vehicles, supply chains and business models are key but so are activist voices.  In this episode, Kati and I flip the script and explore climate activist messaging targeting the auto industry, focusing on great examples of emotional, visceral and innovative creative work — while also assessing their impact on the industry overall. Have a question for us? Email us today at engagingesg@gmail.com! Our theme music is “Lost in Translation” by Wendy Marcini and Elvin Vangard. Episode Links We Tried to Warn You! Environmental Crisis Posters, 1970–2020 ‘Crying Indian’ Ad That Targeted Pollution to Be Retired - The New York Times Toyota CEO Akio Toyoda talks about why he isn't all-in on EVs — and what made him do a 'happy dance' How to make automotive companies sustainable | EY - Global US Could Become Odd Market Out in EV Success Story Fake ads mocking corporate sponsors of the COP21 climate talks pop up in Paris | CBC News Learn more about your ad choices. Visit megaphone.fm/adchoices

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