January 27, 2025 • 29 mins
Listen to this playback of my live chat with Shep Sheperdigian on "Getting Your Point Across"
00:00 Introduction and Welcome
00:18 How to Handle Technical Issues
01:02 Introducing Today's Topic: Getting Your Point Across
01:37 Shep's Background and Expertise
03:14 Tips for Effective Virtual Presentations
06:02 Engaging Your Audience
11:56 Using Themes and Storytelling
13:21 Overcoming Public Speaking Anxiety
14:57 Using Humor and Self-Deprecation
16:21 Practical Tips for Presentations
20:49 Using Teleprompters Effectively
25:27 Connecting with Shep on LinkedIn
27:37 Conclusion and Final Thoughts
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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey everyone, it's Brenda Muller.
Welcome to my LinkedIn liveshow.
I call this enthusiasticallyself-employed and I bring on
amazing people like Shep, who'sgonna be talking with us here
today, to share some greatinsights with you.
Hey Shep, how are you doingtoday?
Speaker 2 (00:15):
I'm fabulous Brenda.
How are you?
Speaker 1 (00:17):
I am doing great and I was keeping my fingers crossed
as we were getting started,because I actually had Shep on
my show about a month or so backand we were having some
technical issues.
I should say not we, I washaving some technical issues as
I was hosting him and the goodthing, as Shep, if you're an
experienced speaker, host, emcee, you're going to encounter
technical issues at some point.
(00:38):
You just roll with it, youfigure out what happened, you
embrace the awkwardness of itand you do the best you can with
the situation.
But in our particular case,your interview was really great.
It was great advice that youwere offering to individuals,
but my part was a little bit ofa lag and a delay.
Afterwards we had a debrief andI said, hey, why don't I have
(00:58):
you come back on my show againand we'll try this all over
again and we've got a new topicand today we're going to be
talking about getting your pointacross.
As we are getting ourconversation today, my friends,
I want to invite you to comeinto comments and let us know if
the live stream is picking up,if you're able to see us and
hear us clearly, and that willmake me feel really good,
(01:20):
because I was keeping my fingerscrossed at the beginning, that
the live stream was working andthat lets us know that it is
picking up.
We're live streaming right nowon LinkedIn as well as on
YouTube, and, as I'm waiting forsome of their comments to come
in, shep, I know a bit about youand your business.
We had done some work togetherlater in the year last year but
(01:41):
for those people who arefamiliar with you, why don't you
tell us a bit about yourselfand what you do?
Speaker 2 (01:46):
I'm an urban entomologist and of course
everybody knows an urbanentomologist.
Entomology, the study ofinsects, and urban entomology is
the study of insects as theyrelate to humans, where we live
and work.
So I work for Rose PestSolutions, where we develop and
run the programs that protecthealth and property from pests
(02:08):
and vermin generally bugs, butrats, mice, roaches, bedbugs,
birds, all kinds of things.
My role is technical support,and so I find myself having to
stay connected with all mannersof resources to help keep Rose
at the forefront of thetechnical world in pest
(02:31):
management.
Of course that means I do a lotof training and a lot of
presenting, and that's what putsme on the camera.
Speaker 1 (02:40):
Good and you're definitely comfortable on camera
.
We talked a little bit aboutsome tips about being in video
last time and today we're goingto be talking about our topic
you can see right above us herewhich is getting your point
across.
So we're going to jump rightinto the conversation and again,
I'll encourage our audience.
If you're watching, feel freeto drop a comment below.
Let us know that you'rewatching, even if it's just to
say hello from Metro Detroit orhello from my living room if
(03:02):
you're watching from home rightnow.
But do let us know that you'rewatching.
And as we're doing that, let'sjust jump right in here.
Shep, and we've got folks thatare going to be watching this
live and in playback looking tolearn from you.
We're here today talking aboutgetting your point across, so
what advice do you have for us?
Speaker 2 (03:17):
Of course, this day and age I say this day and age
if you've been around since theinception of these things.
It's always changing, but itseems like anymore you're going
to be seen virtually.
Whether it's a Zoom or Teams orsome of these other WebEx, some
of these other platforms, youprobably are going to be in
(03:38):
front of more people virtuallythan you are in person.
For that reason, you'll want tomake sure that you're good at
getting your point across,because if you can't get your
point across, you don't have apoint.
That's pretty harsh, isn't it?
No, if you can't get your pointacross, what difference does it
really make?
You really want to be effectiveat this, and so let's think
(04:00):
about the visual process.
So let's think about the visualprocess.
Let's face it, it's video andso it's visual, and so what
people see has a lot to do withhow much they're going to
remember, how much they're goingto enjoy it, the impact that it
has on them.
And you need to make sure thatyou are happy with what's out
(04:20):
there visually for what you'reputting across.
And last time we talked about anumber of those things like
making sure that your setting isappropriate.
Don't use the virtualbackgrounds if you can help it
and don't even blur out.
Have a real background See myreal background and not
complicated, so it doesn't takeover.
(04:42):
And once you get that, and makesure that your lighting is
correct and make sure that yourface is in the camera.
Many people use the icebergmethod, where they're more aware
of the screen than they are ofthe camera and only the top of
their heads can be seen.
Don't do that.
(05:02):
You'll want to make sure thatwhat you're presenting is what
people are going to want to sitthere and listen to for as long
as they're going to be talkingabout it.
In addition, make sure thatyour camera is situated in the
right way and that it's notwobbling.
Speaker 1 (05:19):
I'm going to pull this into a tight mode, and I
was testing on this in ourpre-show too and I said, hey,
we're going to start theinterview in the wide mode and
then we're going to go into thetight mode.
On here, and I've even seensome scenarios like this, where
I try to make sure that whenwe're sitting side by side Shep,
it looks like we're at the samevisual center, so to speak.
We're at the same eye level,same distance to the camera and
(05:41):
just like Shep's doing right now.
Sometimes you need to makeadjustments, and I say make
those adjustments because thereare people that are watching you
live.
There might be people that arewatching you play back and
sometimes you get so distractedon the why is that person so
close to the camera?
Why is that person looking thedifference that you lose out on
the message.
Would you agree with that, Shep?
Speaker 2 (06:00):
Oh, I absolutely would.
And another really importantthing is be aware of your
audience when you're live and onstage.
And for those of you who dothat, how fun is that.
You know where the audience is.
They're unmistakable.
But, boy sitting in front of alaptop, it's really easy to
stare at your screen.
This is me staring at thescreen.
This is me staring at you, andthat happens because I know that
(06:25):
you're right in there in thecamera.
So spend as much time as youcan looking at your audience.
It makes it a whole lot easierfor them to both understand and
to take in what you're saying.
Speaker 1 (06:38):
And we're here today talking about getting your point
across, and I feel like we'realmost.
There's two things that we'retalking about to get your point
across, to get people to be ableto understand, and that message
, that communication, to bereceived.
You also have to be thinkingabout the technical elements
which could be distracting usfrom getting our point across.
Is that right?
Speaker 2 (06:58):
That's absolutely correct.
Maybe you've seen on the newswhere they have people who zoom
in or come in from on otherplatforms and they always seem
to be sitting in front of abookshelf full of books.
Do you ever find yourselfreading the books on the
bookshelf to see what they areNoticing?
It's either books that they'vewritten or books they want you
(07:19):
to think they've read.
That's distracting.
So you want to make sure thatthose distractions aren't really
there for your audience.
But what they're really goingto focus on is you.
Speaker 1 (07:30):
Now, how does that differ?
And we're talking today aboutgetting your point across Does
that differ in a live situationversus?
Obviously, if you're on video,there's a square around you
that's behind you, but are therethings that we can do as
speakers up on stage that canhelp us to get our point across
more effectively, or rather,things to avoid so that we are
(07:50):
being more effective as aspeaker?
Speaker 2 (07:52):
Oh, if you're live, then it's all about what do you
intend to say and how much haveyou been over that?
You have no control.
You have no direct control overwhat's behind you, what else is
on the stage, those kinds ofthings, but you are able to
manage what you're going to say,so it's always good to have
(08:14):
written out, no matter how wellyou know the topic.
If there was one thing youwanted your audience to remember
, what would that be?
Make sure you've got thatmemorized.
Some people have their notes,but they're all just outlining.
If that's the case, there'sonly two lines you should write
down and memorize so you can dothem verbatim.
(08:34):
And that is the very firstthing you say and the very last
thing you say.
Remember that usually in suchevents there's a time clock
going on and I have a clockright over here so I know what
time it is, so I don't getcarried away.
I was at a conference inFebruary where there was a lady
(08:56):
who was she was a content expert, calling it in from Texas.
She went on and on.
She had more to say.
It was very interesting, butnobody was listening.
After it got to the time whereshe was supposed to stop, and
how embarrassing was that, asthe moderator had to find a way
(09:16):
to get the hook and move on toour next show.
So you need to know when theclock is.
You need to know what your lastline is.
You'll find a lot of presenters, especially if they're more
adept at the process, at thething they're talking about,
than they are actually talking.
They get to the end and they'reawkwardly searching for some
(09:38):
way to close this off and youcan see it wander and go on
farther and farther and thenthey reiterate and then they go
over old, memorize your verylast line and give it.
If you get to the end of yourpresentation or your time and
there's still more to say, youwould be way better off saying
(10:01):
and there's a lot more to sayabout that, but that's all the
time we have.
Thank you Been very patient.
Speaker 1 (10:07):
It's almost like a bookend approach when you were
describing it to me.
You're starting off when youthink about bookends.
They create structure for yourbook, so to speak, on the
bookshelf, and you start offwith memorizing that one-liner
in your introduction, somethingto compel your audience and
bring them in, and similarly youneed to create that end point
that almost brings it back, andI've seen really good presenters
(10:28):
sometimes will lead with astory and then they'll end with
a story.
Do you have any thoughts onthat type of an approach or
other tips for?
Speaker 2 (10:34):
speakers.
There is no it's spot on.
There is no doubt thatstorytelling is what brings
people in, and the better astoryteller you are, the better.
That works.
Just if you think, well, I'mnot a very good storyteller, you
could be telling stories.
It works better if you've gotkids to tell stories too, and
(10:57):
you can start by reading stories.
If you really want to get goodat this reading stories, then
tell them stories that you knowand work from there.
There's a lot of different waysto do it.
If you are really intent onupping your presentation game,
join a local theater group andtake a part in a play and you'll
(11:18):
get real familiar with whatit's like to be in front of
people and to manage what'scoming out from the stage for
them.
But it's true, start with astory, end with a story and make
sure that you know what youwant to say all the way through.
If there are important points,you got those written down so
you won't miss them.
Speaker 1 (11:37):
That's a good point, and we're here today talking
about getting your point across,and Shep is an experienced
speaker.
He's been on many stages and,as you can all tell I'm sure,
he's both informational andeducational speaking up on stage
, and I've seen his video, so Ican't say I've spoken.
I've seen him speak in person,but I have seen him on video and
that's part of the reason Ibrought him out.
Now I'm wondering what aboutthe approach that sometimes I
(11:59):
see speakers doing, where theybring in a theme for their
presentation.
Today I'm going to be talkingabout LinkedIn, but I'm going to
talk about the Wizard of Oz aswell.
We're going to take you on thisjourney down the yellow brick
road.
What do you think aboutcreating that as a way to help
to guide your audience and getyour point across?
Speaker 2 (12:15):
That actually can be very valuable because it needs
to be a common theme thateverybody's familiar with.
If I decided we're going to dogetting your point across using
a world of warcraft as our, asour theme, there's going to be
some people out there reallygeeked about it.
There's going to be a bunch offolks who are going world or
(12:36):
what I don't know yeah, no clue.
So it's a good thing to usebecause it's something that will
tie everything together, butit's got to be a universally
known that kind of thing, but Ilike it.
You seem to have mastered that,brenda.
You've made it just as easy aspie.
Speaker 1 (12:55):
And I do bring in pie in part of my talks and I think
even when we did our, we did ateam training with the team,
your team at Rose Pest Solutions, and in the beginning I had
everyone introduce themselvesand say what was your favorite
kind of pie?
We all talked about that and itwas actually right around
Thanksgiving, so the timing wasperfect for that.
But certainly having a themethat you can bring your audience
into the presentation, I feltfor me it helped to get my point
(13:17):
across and help to make for amore memorable training
presentation.
Now there may be some peoplewho are they're just they're so
nervous about getting up onstage it's their first time or
they're still working throughtheir anxiety or their nerves.
Do you have any tips for us onthat, on getting your point
across, but also, as we'restruggling through anxiety and
nervous, that nervous energythat we have.
Speaker 2 (13:37):
No doubt about it.
This is, this is publicspeaking, no matter where and
how you're doing it, and publicspeaking actually ranks on those
lists of the biggest fears thatpeople have.
Now I'm in urban pestmanagement, so that gives me a
whole lot On those lists ofthings that people are afraid of
.
There's number two is mice.
(14:00):
Yeah, oh yeah, so I have had theopportunity to stand up and say
the greatest fear that peoplehave is public speaking.
And number two is mice.
And here I am public speakingabout mice.
This is terrifying, so it justloosens people right up.
Speaker 1 (14:16):
Yeah that's good.
There's a public speaking groupcalled Toastmasters and one of
the clubs here in Metro Detroit.
I don't know if they still do,but for the longest time they
were meeting at a funeral home,like in the upstairs area of a
funeral home, and I think thatwas part of their opener to
welcome new members, saying manypeople would rather be
downstairs than upstairs.
The fear of public speakingranks after death.
(14:38):
It's such a it can be such anerve wracking thing, but it did
in the same way that you uselevity and laughter, fear of
death, fear of spiders or fearof rats and mice, right, and
then public speaking all thosethings are common fears, but it
does create some, get somelaughter, going in with the
audience right and loosens themup.
Oh, it's true.
Speaker 2 (14:57):
Humor can be a wonderful tool for that.
In fact, it's a very good toolIf you're going to do humor.
This is comedy and it's notpretty.
Comedy can be, can be brutal.
This is comedy and it's notpretty.
Comedy can be can be brutal.
Just don't take yourself tooseriously.
(15:20):
Learn the magic ofself-deprecation, which is
making fun of yourself, which iswhat you do when you, when a
joke doesn't go, when you'redoing video, virtual
presentations, you have no cluewhether or not the audience is
enjoying this or not, and asthey're usually sitting alone
usually they're often sittingalone in their, in their office
or their kitchen or wherever itis watching this they don't have
(15:40):
the rest.
They don't know how the rest ofthe audience is taking it.
A lot of times, a joke welltold starts the audience going,
they feed on each other and noweverything's funny and
everything works.
So comedy has its own issues,but you should always be willing
to not take yourself tooseriously and work in a little
(16:01):
humor if you can.
Speaker 1 (16:03):
Yeah, I like that approach and it does help to
ease your audience up a littlebit on everything.
Speaker 2 (16:21):
On the topic of I am petrified to talk to people.
Oh, I can talk to.
I can talk to people.
I've talked to two people, but,boy, that third person comes a
small portion of it to a trustedfriend.
Let me read this to you andthen you do it when you get up
there.
A lot of times we cling to ourscript as a life preserver.
You will see speakers do this,don't do that, don't read it,
(16:47):
don't even if you're reading it,don't look like you're reading
it or don't sound like you'rereading it.
That's why they have ateleprompter and you can see
that and there's all kinds offun with politicians on
teleprompters.
You got to be able to use thatto help you talk to people the
way you always talk to people.
(17:07):
Use that to help you talk topeople the way you always talk
to people.
That's why you got to know yourtopic in and out.
Speaker 1 (17:12):
I'm curious for you, shep do you use notes or an
outline?
Do you let your slide deckguide you?
What's your approach when youdo?
Speaker 2 (17:19):
your.
Oh, there's another thing.
Yeah, I use notes.
I usually make an outline.
I know what I want to talkabout and I have it in outline
form.
I will write out what could bea script and then I talk from
the outline.
Only thing I memorize are myfirst and my last lines, so I
(17:40):
can get in and get out cleanly.
If I'm using PowerPoint, I'lltell you PowerPoint has been
done to death.
If I'm using PowerPoint, I'lltell you PowerPoint has been
done to death.
This is death by PowerPoint,where you see a speaker and they
put up a bulleted list,no-transcript and I have
pictures of this reallyhappening guy puts up, he puts
(18:04):
up his title and he turns hisback to the audience.
Incidentally, when I turn myback, you see what happens to my
voice he turns his back to theaudience and he reads the slide.
Speaker 1 (18:17):
Oh, no yeah.
Speaker 2 (18:20):
This is.
That's a no.
Don't do that.
You can use the slides toenhance what you're saying, and
that's what it should be.
No more than six words ever.
A really good book to read onthis is by Gar Reynolds and it's
called Presentation Zen, andit's all about the way to make a
presentation so that you're notfeeding your audience death by
(18:43):
PowerPoint.
So you look like you know whatyou're talking about even if, of
course, you know what you'retalking about so you can present
that and so people canunderstand it and they don't
have to spend half their timereading what's on the screen,
the other half time listening toyou trying to figure out if
it's exactly the same thing oralmost the same thing.
Speaker 1 (19:04):
That's a really good point and I love when venues, if
you're using slides, they'llhave a speaker screen in front
of you so that you don't have todo the awkward look over your
shoulder.
But sometimes you're in asituation where you're not and
do you think it's OK, Shep, tolook over your shoulder, make
sure you know what's there andthen to proceed?
Or should you never look overyour shoulder?
Make sure you know what's thereand then to proceed?
(19:24):
Or should you never look overyour shoulder?
What do you think?
Speaker 2 (19:25):
Oh, no, you can look over your shoulder.
In fact, what's a good thing todo is to don't stand stiffly in
front of a podium or a dais andnot move.
It's good to be able to move,at least somewhat.
Some people, they pace liketigers.
Maybe you've seen that you staypaced like tigers.
(19:47):
Maybe you've seen that theproblem with pacing is the
stages just aren't big enough toreally go anywhere.
You end up going back and forth.
People will begin to followthat instead of what you're
saying.
So it's good to move, but nottoo much.
And yeah, if you have to movearound, look at different
sections of the audience.
If you've got a live audience,you want to be able to interact
with all of them and not justone.
Speaker 1 (20:07):
Yeah, like not just cater to the middle crowd, but
you've got the left side, theright side, sometimes the
overhead crowd.
Speaker 2 (20:13):
Oh yeah, we have the balcony.
Speaker 1 (20:15):
We have the balcony right?
Yeah, absolutely.
So what I want to do is I wantto change gears a bit here and
I'm going to invite our audienceinto the conversation, and I'm
starting to see some commentsthat are coming in from the
audience.
So I want to invite you and ifyou do have any questions or
comments for Shep today, or ifyou want to join our
conversation we're here talkingabout getting your point across
as a speaker Feel free to jumpinto the conversation here.
(20:37):
And I see Christopher Johnsonfrom Calm Clear Media is
watching us on YouTube.
And I see Christopher Johnsonfrom Calm Clear Media is
watching us on YouTube.
Hey, christopher, thanks somuch for watching.
And Christopher saysteleprompters should be
practiced to be used correctly.
Thoughts there, shep, I see youlaughing with that.
So do you have any anecdotesyou'd like to share with us
about using?
Speaker 2 (20:54):
teleprompters.
Oh, that is absolutely true,and it follows, actually the
first and great commandment ofpresentation, which is never do
anything for the first time infront of a live audience.
Practice these things, and ifyou've never worked with a
teleprompter, use it first.
Be able to go through and do it, for that is absolutely right
on.
Excellent, excellent point.
Speaker 1 (21:15):
Do you use teleprompters, Shep, or have you
ever been forced To me?
You strike me as the type ofperson who speaks without a
teleprompter.
You're just very natural inwhat you speak.
But have you ever been told touse a teleprompter, or maybe as
an MC?
Here's the script we need youto read, or what's your thoughts
on that?
Speaker 2 (21:33):
I have and I've never used one of those cool
see-through heads up displayteleprompters like you see now
everybody has these days.
But I have used theteleprompters that were that was
a TV screen or a laptop, andback in the 90s, when we were
just experimenting with what wecould do, now with the new
technology, I printed out,printed out, I, I entered all
(21:57):
the script I wanted in 28 point,48 point, yeah.
And then with my hand on my myhand on a mouse off screen, I'm
scrolling it down and the thescreen I'm reading from is just
below the camera that's shootingand you can read a script.
Chris, was it chris's point?
(22:18):
Yeah, you need to have read thatmaterial offline before you
read it on a teleprompter,because sometimes you read stuff
and you get all wrapped aroundthe axle and you don't want to
do that.
So you want to have read itthrough at least one or two
times.
Here's something else, ifyou've got something to say
(22:39):
that's hard to say, which Ididn't think about until just
now, but let's say it's long andit's a tongue twister,
technical terms, or somethingmaybe, or something that you're
not familiar with right,absolutely.
So you've got something that'seasy to get tied up on.
Then teach your mouth to say itthrough motor memory, just by
(23:00):
saying it over and over again.
It through motor memory, justby saying it over and over again
the delicate decision to decideon descriptions.
That could get you the delicatedecision to decide on
descriptions.
So write it down and read itover the delicate decision to
decide on descriptions.
And do it till it drivessomebody crazy, until somebody
(23:20):
slams the door because theydon't want to hear you.
Do it until it drives somebodycrazy, until somebody slams the
door because they don't want tohear you, or cut that out.
Then you'll be surprised howeasily you can say delicate
decisions to describe discussionno.
Speaker 1 (23:32):
Is that something you've practiced before?
It seems to me that you havesome motor memory with that
phrase.
Speaker 2 (23:36):
I just made that up, but this is why I screwed it up
on the last one.
But if you keep doing it, youwill get used to it and it'll
keep you from stumbling.
Speaker 1 (23:46):
Yeah, good to know.
Okay, so I tried putting in thecomments Presentations Zen by
Gar Reynolds and, for whateverreason, linkedin's not
delivering the comments over toStreamYard or StreamYard's not
picking up the comments that arecoming over to LinkedIn.
So I'm checking our comments inthe background here.
But Christopher on YouTube wasso kind Thank you, christopher
(24:06):
to find the name of that book.
Again, it's calledPresentations on Simple Ideas on
Presentation, design andDelivery, so Gar Reynolds, g-a-r
Reynolds, so we'll make sure tocheck that out.
And then Susie.
I want to thank Susie forwatching us as well, and we're
talking about computer micetoday, but we're also talking
about mice, the type of verminthat we don't want sometimes in
(24:27):
here as well.
And there's actually a littlemouse emoji that Susie found.
Shep, I'm curious are you anemoji guy when it comes to
texting and messaging?
And, if so, do you use a littlemouse emoji sometimes?
Speaker 2 (24:35):
I'm what I am a.
I'm a facultative emoji guy,which means I don't have to use
them.
There's some I absolutelyrefuse to use, but it's a great
way to add to your text.
One of the problems with text,as with email, is it cuts out
all the nonverbal communicationthat goes along with saying
(24:55):
something, and people have areal tendency to misread your
texts as well as your emails.
Using emojis is fun.
Speaker 1 (25:04):
Yeah, and I think, as generationally younger
generation would prefer to usetext and one word responses and
use emojis to interpret, then wewould prefer using the English
language.
So that's clearly articulated,exactly the information.
And getting back to our topichere of getting your point
across, it creates clarity whenyou're using words and not
emojis for those things.
(25:25):
So an important element forsure.
So, shep, as we start to winddown and wrap up our
conversation here today, I wantto pull up your LinkedIn profile
up on screen and ask are youopen to connecting with
individuals on LinkedIn that aremaybe hearing you on the live
stream today on LinkedIn orYouTube, or maybe watching
rather listening on the podcastat a later date?
(25:47):
Was you open to connecting withthem and, if so, do you have
any instructions for people toconnect with you?
Speaker 2 (25:51):
Oh, absolutely.
If there's anything I can everdo to help with urban pests or
with presentations, or ifthere's anything else I can do
to be helpful, feel free toreach out, and LinkedIn is a
good way to get ahold of me.
I try to stay as up on LinkedInas I can.
Brenda has been helping me withthat.
You can also email me.
I'm shep at rosepestcom, that'seasy and I'll get back to you,
(26:16):
always happy to help.
Speaker 1 (26:17):
And I'm gonna put that email address up on screen
for those of you as well whomight be maybe not heavy
LinkedIn users, or maybe you'rewatching this on YouTube or
listening on the podcast laterand again, that email address to
get ahold of Shep is S-H-E-P.
Shep at rosepestcom and you cantell he's got a really great
looking LinkedIn profile, myfriend.
(26:37):
So when you go there you've gotsome great branding for Rose
Pest Solutions and you can seehe's got the word speaker in his
headline, which is really great.
For those of us who arespeakers.
It's a nice, easy technique ofhelping to remind people.
You do speak at conferences andevents and I imagine most of
the conferences and events thatyou're speaking at are within
your industry, within PestSolutions, but you're speaking,
I'm guessing, nationally if notinternationally.
(26:59):
Is that fair to say?
Speaker 2 (27:00):
That's fair to say, and I do.
I get around across the nation.
I've been out of the countrybefore, but I do get
opportunities from coast tocoast.
So there's a lot for me to doout there.
Speaker 1 (27:12):
You are a multi-talented individual, my
friend.
Not only are you very educatedabout the pest solutions
industry and all the work thatyou're doing there, but also as
a speaker, and I just want tothank you so much.
You came on with me a month orso back.
We talked about some speakingtips then and I said let's come
back again.
You chose a slightly differenttopic, getting your point across
.
You're obviously very wellversed in the fact that you like
(27:33):
sharing your knowledge andinformation with others.
That leadership style is justreally something I admire.
Shep, I just want to say thankyou so much for coming on and
for enjoying and spending thetime with our audience here
today.
We really do enjoy you, Thankyou.
Speaker 2 (27:44):
Brenda, it was my pleasure.
Speaker 1 (27:46):
All right.
Thank you again for watching.
Anyone who watching us live orin playback, do remind.
I would like to remind you thatif you haven't left a comment
yet, please do leave a commentthat lets us know that you were
watching this.
And then, one other thing youcan do as soon as you're done
watching the video here today onLinkedIn.
As soon as the video is doneplaying, at the end you'll see a
little share icon at the bottom.
Go ahead and click to sharethat video out with your network
(28:09):
.
Maybe tell some tips that youlearned by watching the video,
or tag someone in who might beinterested in watching this.
That'd be a really helpful tip,by the way, if you would be so
kind as to tag Shep and myselfin there.
Remember, use the little atsign and type in our names.
(28:29):
Then we'll get notified thatyou talked about us and we will
be certain to comment back.
And thank you for that Reallygreat tip.
If you're struggling withcontent and if you haven't
posted in the past week, thepast month or even in the past
year, it's an easy thing to dojust to incorporate the
activities, the videos thatyou're watching, and to share
that along With that said.
Shep.
Thank you so much.
What's the next?
Do you have any big eventscoming up right now?
Any industry events coming up?
Speaker 2 (28:49):
Oh yeah, oh, there's lots coming up.
What are we?
What am I doing?
See, now I'm out of context.
Speaker 1 (28:56):
So you're in presentation mode right with me
right now.
There are no other events.
Speaker 2 (29:04):
That's what I'm doing .
Actually, all the events takeplace from fall till spring OK,
when there's no bugs.
When there's bugs, all thecompanies are busy working and
that's what we're doing.
Speaker 1 (29:12):
But that's true.
That's true.
We're very grateful for you andfor spending the time with us
here today, Chop.
So thank you so much.
All right guys.
Hey everyone, it's Brenda Muller.
Welcome to my LinkedIn liveshow.
I call this enthusiasticallyself-employed and I bring on
amazing people like Shep, who'sgonna be talking with us here
today, to share some greatinsights with you.
Hey Shep, how are you doingtoday?
Speaker 2 (00:15):
I'm fabulous Brenda.
How are you?
Speaker 1 (00:17):
I am doing great and I was keeping my fingers crossed
as we were getting started,because I actually had Shep on
my show about a month or so backand we were having some
technical issues.
I should say not we, I washaving some technical issues as
I was hosting him and the goodthing, as Shep, if you're an
experienced speaker, host, emcee, you're going to encounter
technical issues at some point.
(00:38):
You just roll with it, youfigure out what happened, you
embrace the awkwardness of itand you do the best you can with
the situation.
But in our particular case,your interview was really great.
It was great advice that youwere offering to individuals,
but my part was a little bit ofa lag and a delay.
Afterwards we had a debrief andI said, hey, why don't I have
(00:58):
you come back on my show againand we'll try this all over
again and we've got a new topicand today we're going to be
talking about getting your pointacross.
As we are getting ourconversation today, my friends,
I want to invite you to comeinto comments and let us know if
the live stream is picking up,if you're able to see us and
hear us clearly, and that willmake me feel really good,
(01:20):
because I was keeping my fingerscrossed at the beginning, that
the live stream was working andthat lets us know that it is
picking up.
We're live streaming right nowon LinkedIn as well as on
YouTube, and, as I'm waiting forsome of their comments to come
in, shep, I know a bit about youand your business.
We had done some work togetherlater in the year last year but
(01:41):
for those people who arefamiliar with you, why don't you
tell us a bit about yourselfand what you do?
Speaker 2 (01:46):
I'm an urban entomologist and of course
everybody knows an urbanentomologist.
Entomology, the study ofinsects, and urban entomology is
the study of insects as theyrelate to humans, where we live
and work.
So I work for Rose PestSolutions, where we develop and
run the programs that protecthealth and property from pests
(02:08):
and vermin generally bugs, butrats, mice, roaches, bedbugs,
birds, all kinds of things.
My role is technical support,and so I find myself having to
stay connected with all mannersof resources to help keep Rose
at the forefront of thetechnical world in pest
(02:31):
management.
Of course that means I do a lotof training and a lot of
presenting, and that's what putsme on the camera.
Speaker 1 (02:40):
Good and you're definitely comfortable on camera
.
We talked a little bit aboutsome tips about being in video
last time and today we're goingto be talking about our topic
you can see right above us herewhich is getting your point
across.
So we're going to jump rightinto the conversation and again,
I'll encourage our audience.
If you're watching, feel freeto drop a comment below.
Let us know that you'rewatching, even if it's just to
say hello from Metro Detroit orhello from my living room if
(03:02):
you're watching from home rightnow.
But do let us know that you'rewatching.
And as we're doing that, let'sjust jump right in here.
Shep, and we've got folks thatare going to be watching this
live and in playback looking tolearn from you.
We're here today talking aboutgetting your point across, so
what advice do you have for us?
Speaker 2 (03:17):
Of course, this day and age I say this day and age
if you've been around since theinception of these things.
It's always changing, but itseems like anymore you're going
to be seen virtually.
Whether it's a Zoom or Teams orsome of these other WebEx, some
of these other platforms, youprobably are going to be in
(03:38):
front of more people virtuallythan you are in person.
For that reason, you'll want tomake sure that you're good at
getting your point across,because if you can't get your
point across, you don't have apoint.
That's pretty harsh, isn't it?
No, if you can't get your pointacross, what difference does it
really make?
You really want to be effectiveat this, and so let's think
(04:00):
about the visual process.
So let's think about the visualprocess.
Let's face it, it's video andso it's visual, and so what
people see has a lot to do withhow much they're going to
remember, how much they're goingto enjoy it, the impact that it
has on them.
And you need to make sure thatyou are happy with what's out
(04:20):
there visually for what you'reputting across.
And last time we talked about anumber of those things like
making sure that your setting isappropriate.
Don't use the virtualbackgrounds if you can help it
and don't even blur out.
Have a real background See myreal background and not
complicated, so it doesn't takeover.
(04:42):
And once you get that, and makesure that your lighting is
correct and make sure that yourface is in the camera.
Many people use the icebergmethod, where they're more aware
of the screen than they are ofthe camera and only the top of
their heads can be seen.
Don't do that.
(05:02):
You'll want to make sure thatwhat you're presenting is what
people are going to want to sitthere and listen to for as long
as they're going to be talkingabout it.
In addition, make sure thatyour camera is situated in the
right way and that it's notwobbling.
Speaker 1 (05:19):
I'm going to pull this into a tight mode, and I
was testing on this in ourpre-show too and I said, hey,
we're going to start theinterview in the wide mode and
then we're going to go into thetight mode.
On here, and I've even seensome scenarios like this, where
I try to make sure that whenwe're sitting side by side Shep,
it looks like we're at the samevisual center, so to speak.
We're at the same eye level,same distance to the camera and
(05:41):
just like Shep's doing right now.
Sometimes you need to makeadjustments, and I say make
those adjustments because thereare people that are watching you
live.
There might be people that arewatching you play back and
sometimes you get so distractedon the why is that person so
close to the camera?
Why is that person looking thedifference that you lose out on
the message.
Would you agree with that, Shep?
Speaker 2 (06:00):
Oh, I absolutely would.
And another really importantthing is be aware of your
audience when you're live and onstage.
And for those of you who dothat, how fun is that.
You know where the audience is.
They're unmistakable.
But, boy sitting in front of alaptop, it's really easy to
stare at your screen.
This is me staring at thescreen.
This is me staring at you, andthat happens because I know that
(06:25):
you're right in there in thecamera.
So spend as much time as youcan looking at your audience.
It makes it a whole lot easierfor them to both understand and
to take in what you're saying.
Speaker 1 (06:38):
And we're here today talking about getting your point
across, and I feel like we'realmost.
There's two things that we'retalking about to get your point
across, to get people to be ableto understand, and that message
, that communication, to bereceived.
You also have to be thinkingabout the technical elements
which could be distracting usfrom getting our point across.
Is that right?
Speaker 2 (06:58):
That's absolutely correct.
Maybe you've seen on the newswhere they have people who zoom
in or come in from on otherplatforms and they always seem
to be sitting in front of abookshelf full of books.
Do you ever find yourselfreading the books on the
bookshelf to see what they areNoticing?
It's either books that they'vewritten or books they want you
(07:19):
to think they've read.
That's distracting.
So you want to make sure thatthose distractions aren't really
there for your audience.
But what they're really goingto focus on is you.
Speaker 1 (07:30):
Now, how does that differ?
And we're talking today aboutgetting your point across Does
that differ in a live situationversus?
Obviously, if you're on video,there's a square around you
that's behind you, but are therethings that we can do as
speakers up on stage that canhelp us to get our point across
more effectively, or rather,things to avoid so that we are
(07:50):
being more effective as aspeaker?
Speaker 2 (07:52):
Oh, if you're live, then it's all about what do you
intend to say and how much haveyou been over that?
You have no control.
You have no direct control overwhat's behind you, what else is
on the stage, those kinds ofthings, but you are able to
manage what you're going to say,so it's always good to have
(08:14):
written out, no matter how wellyou know the topic.
If there was one thing youwanted your audience to remember
, what would that be?
Make sure you've got thatmemorized.
Some people have their notes,but they're all just outlining.
If that's the case, there'sonly two lines you should write
down and memorize so you can dothem verbatim.
(08:34):
And that is the very firstthing you say and the very last
thing you say.
Remember that usually in suchevents there's a time clock
going on and I have a clockright over here so I know what
time it is, so I don't getcarried away.
I was at a conference inFebruary where there was a lady
(08:56):
who was she was a content expert, calling it in from Texas.
She went on and on.
She had more to say.
It was very interesting, butnobody was listening.
After it got to the time whereshe was supposed to stop, and
how embarrassing was that, asthe moderator had to find a way
(09:16):
to get the hook and move on toour next show.
So you need to know when theclock is.
You need to know what your lastline is.
You'll find a lot of presenters, especially if they're more
adept at the process, at thething they're talking about,
than they are actually talking.
They get to the end and they'reawkwardly searching for some
(09:38):
way to close this off and youcan see it wander and go on
farther and farther and thenthey reiterate and then they go
over old, memorize your verylast line and give it.
If you get to the end of yourpresentation or your time and
there's still more to say, youwould be way better off saying
(10:01):
and there's a lot more to sayabout that, but that's all the
time we have.
Thank you Been very patient.
Speaker 1 (10:07):
It's almost like a bookend approach when you were
describing it to me.
You're starting off when youthink about bookends.
They create structure for yourbook, so to speak, on the
bookshelf, and you start offwith memorizing that one-liner
in your introduction, somethingto compel your audience and
bring them in, and similarly youneed to create that end point
that almost brings it back, andI've seen really good presenters
(10:28):
sometimes will lead with astory and then they'll end with
a story.
Do you have any thoughts onthat type of an approach or
other tips for?
Speaker 2 (10:34):
speakers.
There is no it's spot on.
There is no doubt thatstorytelling is what brings
people in, and the better astoryteller you are, the better.
That works.
Just if you think, well, I'mnot a very good storyteller, you
could be telling stories.
It works better if you've gotkids to tell stories too, and
(10:57):
you can start by reading stories.
If you really want to get goodat this reading stories, then
tell them stories that you knowand work from there.
There's a lot of different waysto do it.
If you are really intent onupping your presentation game,
join a local theater group andtake a part in a play and you'll
(11:18):
get real familiar with whatit's like to be in front of
people and to manage what'scoming out from the stage for
them.
But it's true, start with astory, end with a story and make
sure that you know what youwant to say all the way through.
If there are important points,you got those written down so
you won't miss them.
Speaker 1 (11:37):
That's a good point, and we're here today talking
about getting your point across,and Shep is an experienced
speaker.
He's been on many stages and,as you can all tell I'm sure,
he's both informational andeducational speaking up on stage
, and I've seen his video, so Ican't say I've spoken.
I've seen him speak in person,but I have seen him on video and
that's part of the reason Ibrought him out.
Now I'm wondering what aboutthe approach that sometimes I
(11:59):
see speakers doing, where theybring in a theme for their
presentation.
Today I'm going to be talkingabout LinkedIn, but I'm going to
talk about the Wizard of Oz aswell.
We're going to take you on thisjourney down the yellow brick
road.
What do you think aboutcreating that as a way to help
to guide your audience and getyour point across?
Speaker 2 (12:15):
That actually can be very valuable because it needs
to be a common theme thateverybody's familiar with.
If I decided we're going to dogetting your point across using
a world of warcraft as our, asour theme, there's going to be
some people out there reallygeeked about it.
There's going to be a bunch offolks who are going world or
(12:36):
what I don't know yeah, no clue.
So it's a good thing to usebecause it's something that will
tie everything together, butit's got to be a universally
known that kind of thing, but Ilike it.
You seem to have mastered that,brenda.
You've made it just as easy aspie.
Speaker 1 (12:55):
And I do bring in pie in part of my talks and I think
even when we did our, we did ateam training with the team,
your team at Rose Pest Solutions, and in the beginning I had
everyone introduce themselvesand say what was your favorite
kind of pie?
We all talked about that and itwas actually right around
Thanksgiving, so the timing wasperfect for that.
But certainly having a themethat you can bring your audience
into the presentation, I feltfor me it helped to get my point
(13:17):
across and help to make for amore memorable training
presentation.
Now there may be some peoplewho are they're just they're so
nervous about getting up onstage it's their first time or
they're still working throughtheir anxiety or their nerves.
Do you have any tips for us onthat, on getting your point
across, but also, as we'restruggling through anxiety and
nervous, that nervous energythat we have.
Speaker 2 (13:37):
No doubt about it.
This is, this is publicspeaking, no matter where and
how you're doing it, and publicspeaking actually ranks on those
lists of the biggest fears thatpeople have.
Now I'm in urban pestmanagement, so that gives me a
whole lot On those lists ofthings that people are afraid of
.
There's number two is mice.
(14:00):
Yeah, oh yeah, so I have had theopportunity to stand up and say
the greatest fear that peoplehave is public speaking.
And number two is mice.
And here I am public speakingabout mice.
This is terrifying, so it justloosens people right up.
Speaker 1 (14:16):
Yeah that's good.
There's a public speaking groupcalled Toastmasters and one of
the clubs here in Metro Detroit.
I don't know if they still do,but for the longest time they
were meeting at a funeral home,like in the upstairs area of a
funeral home, and I think thatwas part of their opener to
welcome new members, saying manypeople would rather be
downstairs than upstairs.
The fear of public speakingranks after death.
(14:38):
It's such a it can be such anerve wracking thing, but it did
in the same way that you uselevity and laughter, fear of
death, fear of spiders or fearof rats and mice, right, and
then public speaking all thosethings are common fears, but it
does create some, get somelaughter, going in with the
audience right and loosens themup.
Oh, it's true.
Speaker 2 (14:57):
Humor can be a wonderful tool for that.
In fact, it's a very good toolIf you're going to do humor.
This is comedy and it's notpretty.
Comedy can be, can be brutal.
This is comedy and it's notpretty.
Comedy can be can be brutal.
Just don't take yourself tooseriously.
(15:20):
Learn the magic ofself-deprecation, which is
making fun of yourself, which iswhat you do when you, when a
joke doesn't go, when you'redoing video, virtual
presentations, you have no cluewhether or not the audience is
enjoying this or not, and asthey're usually sitting alone
usually they're often sittingalone in their, in their office
or their kitchen or wherever itis watching this they don't have
(15:40):
the rest.
They don't know how the rest ofthe audience is taking it.
A lot of times, a joke welltold starts the audience going,
they feed on each other and noweverything's funny and
everything works.
So comedy has its own issues,but you should always be willing
to not take yourself tooseriously and work in a little
(16:01):
humor if you can.
Speaker 1 (16:03):
Yeah, I like that approach and it does help to
ease your audience up a littlebit on everything.
Speaker 2 (16:21):
On the topic of I am petrified to talk to people.
Oh, I can talk to.
I can talk to people.
I've talked to two people, but,boy, that third person comes a
small portion of it to a trustedfriend.
Let me read this to you andthen you do it when you get up
there.
A lot of times we cling to ourscript as a life preserver.
You will see speakers do this,don't do that, don't read it,
(16:47):
don't even if you're reading it,don't look like you're reading
it or don't sound like you'rereading it.
That's why they have ateleprompter and you can see
that and there's all kinds offun with politicians on
teleprompters.
You got to be able to use thatto help you talk to people the
way you always talk to people.
(17:07):
Use that to help you talk topeople the way you always talk
to people.
That's why you got to know yourtopic in and out.
Speaker 1 (17:12):
I'm curious for you, shep do you use notes or an
outline?
Do you let your slide deckguide you?
What's your approach when youdo?
Speaker 2 (17:19):
your.
Oh, there's another thing.
Yeah, I use notes.
I usually make an outline.
I know what I want to talkabout and I have it in outline
form.
I will write out what could bea script and then I talk from
the outline.
Only thing I memorize are myfirst and my last lines, so I
(17:40):
can get in and get out cleanly.
If I'm using PowerPoint, I'lltell you PowerPoint has been
done to death.
If I'm using PowerPoint, I'lltell you PowerPoint has been
done to death.
This is death by PowerPoint,where you see a speaker and they
put up a bulleted list,no-transcript and I have
pictures of this reallyhappening guy puts up, he puts
(18:04):
up his title and he turns hisback to the audience.
Incidentally, when I turn myback, you see what happens to my
voice he turns his back to theaudience and he reads the slide.
Speaker 1 (18:17):
Oh, no yeah.
Speaker 2 (18:20):
This is.
That's a no.
Don't do that.
You can use the slides toenhance what you're saying, and
that's what it should be.
No more than six words ever.
A really good book to read onthis is by Gar Reynolds and it's
called Presentation Zen, andit's all about the way to make a
presentation so that you're notfeeding your audience death by
(18:43):
PowerPoint.
So you look like you know whatyou're talking about even if, of
course, you know what you'retalking about so you can present
that and so people canunderstand it and they don't
have to spend half their timereading what's on the screen,
the other half time listening toyou trying to figure out if
it's exactly the same thing oralmost the same thing.
Speaker 1 (19:04):
That's a really good point and I love when venues, if
you're using slides, they'llhave a speaker screen in front
of you so that you don't have todo the awkward look over your
shoulder.
But sometimes you're in asituation where you're not and
do you think it's OK, Shep, tolook over your shoulder, make
sure you know what's there andthen to proceed?
Or should you never look overyour shoulder?
Make sure you know what's thereand then to proceed?
(19:24):
Or should you never look overyour shoulder?
What do you think?
Speaker 2 (19:25):
Oh, no, you can look over your shoulder.
In fact, what's a good thing todo is to don't stand stiffly in
front of a podium or a dais andnot move.
It's good to be able to move,at least somewhat.
Some people, they pace liketigers.
Maybe you've seen that you staypaced like tigers.
(19:47):
Maybe you've seen that theproblem with pacing is the
stages just aren't big enough toreally go anywhere.
You end up going back and forth.
People will begin to followthat instead of what you're
saying.
So it's good to move, but nottoo much.
And yeah, if you have to movearound, look at different
sections of the audience.
If you've got a live audience,you want to be able to interact
with all of them and not justone.
Speaker 1 (20:07):
Yeah, like not just cater to the middle crowd, but
you've got the left side, theright side, sometimes the
overhead crowd.
Speaker 2 (20:13):
Oh yeah, we have the balcony.
Speaker 1 (20:15):
We have the balcony right?
Yeah, absolutely.
So what I want to do is I wantto change gears a bit here and
I'm going to invite our audienceinto the conversation, and I'm
starting to see some commentsthat are coming in from the
audience.
So I want to invite you and ifyou do have any questions or
comments for Shep today, or ifyou want to join our
conversation we're here talkingabout getting your point across
as a speaker Feel free to jumpinto the conversation here.
(20:37):
And I see Christopher Johnsonfrom Calm Clear Media is
watching us on YouTube.
And I see Christopher Johnsonfrom Calm Clear Media is
watching us on YouTube.
Hey, christopher, thanks somuch for watching.
And Christopher saysteleprompters should be
practiced to be used correctly.
Thoughts there, shep, I see youlaughing with that.
So do you have any anecdotesyou'd like to share with us
about using?
Speaker 2 (20:54):
teleprompters.
Oh, that is absolutely true,and it follows, actually the
first and great commandment ofpresentation, which is never do
anything for the first time infront of a live audience.
Practice these things, and ifyou've never worked with a
teleprompter, use it first.
Be able to go through and do it, for that is absolutely right
on.
Excellent, excellent point.
Speaker 1 (21:15):
Do you use teleprompters, Shep, or have you
ever been forced To me?
You strike me as the type ofperson who speaks without a
teleprompter.
You're just very natural inwhat you speak.
But have you ever been told touse a teleprompter, or maybe as
an MC?
Here's the script we need youto read, or what's your thoughts
on that?
Speaker 2 (21:33):
I have and I've never used one of those cool
see-through heads up displayteleprompters like you see now
everybody has these days.
But I have used theteleprompters that were that was
a TV screen or a laptop, andback in the 90s, when we were
just experimenting with what wecould do, now with the new
technology, I printed out,printed out, I, I entered all
(21:57):
the script I wanted in 28 point,48 point, yeah.
And then with my hand on my myhand on a mouse off screen, I'm
scrolling it down and the thescreen I'm reading from is just
below the camera that's shootingand you can read a script.
Chris, was it chris's point?
(22:18):
Yeah, you need to have read thatmaterial offline before you
read it on a teleprompter,because sometimes you read stuff
and you get all wrapped aroundthe axle and you don't want to
do that.
So you want to have read itthrough at least one or two
times.
Here's something else, ifyou've got something to say
(22:39):
that's hard to say, which Ididn't think about until just
now, but let's say it's long andit's a tongue twister,
technical terms, or somethingmaybe, or something that you're
not familiar with right,absolutely.
So you've got something that'seasy to get tied up on.
Then teach your mouth to say itthrough motor memory, just by
(23:00):
saying it over and over again.
It through motor memory, justby saying it over and over again
the delicate decision to decideon descriptions.
That could get you the delicatedecision to decide on
descriptions.
So write it down and read itover the delicate decision to
decide on descriptions.
And do it till it drivessomebody crazy, until somebody
(23:20):
slams the door because theydon't want to hear you.
Do it until it drives somebodycrazy, until somebody slams the
door because they don't want tohear you, or cut that out.
Then you'll be surprised howeasily you can say delicate
decisions to describe discussionno.
Speaker 1 (23:32):
Is that something you've practiced before?
It seems to me that you havesome motor memory with that
phrase.
Speaker 2 (23:36):
I just made that up, but this is why I screwed it up
on the last one.
But if you keep doing it, youwill get used to it and it'll
keep you from stumbling.
Speaker 1 (23:46):
Yeah, good to know.
Okay, so I tried putting in thecomments Presentations Zen by
Gar Reynolds and, for whateverreason, linkedin's not
delivering the comments over toStreamYard or StreamYard's not
picking up the comments that arecoming over to LinkedIn.
So I'm checking our comments inthe background here.
But Christopher on YouTube wasso kind Thank you, christopher
(24:06):
to find the name of that book.
Again, it's calledPresentations on Simple Ideas on
Presentation, design andDelivery, so Gar Reynolds, g-a-r
Reynolds, so we'll make sure tocheck that out.
And then Susie.
I want to thank Susie forwatching us as well, and we're
talking about computer micetoday, but we're also talking
about mice, the type of verminthat we don't want sometimes in
(24:27):
here as well.
And there's actually a littlemouse emoji that Susie found.
Shep, I'm curious are you anemoji guy when it comes to
texting and messaging?
And, if so, do you use a littlemouse emoji sometimes?
Speaker 2 (24:35):
I'm what I am a.
I'm a facultative emoji guy,which means I don't have to use
them.
There's some I absolutelyrefuse to use, but it's a great
way to add to your text.
One of the problems with text,as with email, is it cuts out
all the nonverbal communicationthat goes along with saying
(24:55):
something, and people have areal tendency to misread your
texts as well as your emails.
Using emojis is fun.
Speaker 1 (25:04):
Yeah, and I think, as generationally younger
generation would prefer to usetext and one word responses and
use emojis to interpret, then wewould prefer using the English
language.
So that's clearly articulated,exactly the information.
And getting back to our topichere of getting your point
across, it creates clarity whenyou're using words and not
emojis for those things.
(25:25):
So an important element forsure.
So, shep, as we start to winddown and wrap up our
conversation here today, I wantto pull up your LinkedIn profile
up on screen and ask are youopen to connecting with
individuals on LinkedIn that aremaybe hearing you on the live
stream today on LinkedIn orYouTube, or maybe watching
rather listening on the podcastat a later date?
(25:47):
Was you open to connecting withthem and, if so, do you have
any instructions for people toconnect with you?
Speaker 2 (25:51):
Oh, absolutely.
If there's anything I can everdo to help with urban pests or
with presentations, or ifthere's anything else I can do
to be helpful, feel free toreach out, and LinkedIn is a
good way to get ahold of me.
I try to stay as up on LinkedInas I can.
Brenda has been helping me withthat.
You can also email me.
I'm shep at rosepestcom, that'seasy and I'll get back to you,
(26:16):
always happy to help.
Speaker 1 (26:17):
And I'm gonna put that email address up on screen
for those of you as well whomight be maybe not heavy
LinkedIn users, or maybe you'rewatching this on YouTube or
listening on the podcast laterand again, that email address to
get ahold of Shep is S-H-E-P.
Shep at rosepestcom and you cantell he's got a really great
looking LinkedIn profile, myfriend.
(26:37):
So when you go there you've gotsome great branding for Rose
Pest Solutions and you can seehe's got the word speaker in his
headline, which is really great.
For those of us who arespeakers.
It's a nice, easy technique ofhelping to remind people.
You do speak at conferences andevents and I imagine most of
the conferences and events thatyou're speaking at are within
your industry, within PestSolutions, but you're speaking,
I'm guessing, nationally if notinternationally.
(26:59):
Is that fair to say?
Speaker 2 (27:00):
That's fair to say, and I do.
I get around across the nation.
I've been out of the countrybefore, but I do get
opportunities from coast tocoast.
So there's a lot for me to doout there.
Speaker 1 (27:12):
You are a multi-talented individual, my
friend.
Not only are you very educatedabout the pest solutions
industry and all the work thatyou're doing there, but also as
a speaker, and I just want tothank you so much.
You came on with me a month orso back.
We talked about some speakingtips then and I said let's come
back again.
You chose a slightly differenttopic, getting your point across
.
You're obviously very wellversed in the fact that you like
(27:33):
sharing your knowledge andinformation with others.
That leadership style is justreally something I admire.
Shep, I just want to say thankyou so much for coming on and
for enjoying and spending thetime with our audience here
today.
We really do enjoy you, Thankyou.
Speaker 2 (27:44):
Brenda, it was my pleasure.
Speaker 1 (27:46):
All right.
Thank you again for watching.
Anyone who watching us live orin playback, do remind.
I would like to remind you thatif you haven't left a comment
yet, please do leave a commentthat lets us know that you were
watching this.
And then, one other thing youcan do as soon as you're done
watching the video here today onLinkedIn.
As soon as the video is doneplaying, at the end you'll see a
little share icon at the bottom.
Go ahead and click to sharethat video out with your network
(28:09):
.
Maybe tell some tips that youlearned by watching the video,
or tag someone in who might beinterested in watching this.
That'd be a really helpful tip,by the way, if you would be so
kind as to tag Shep and myselfin there.
Remember, use the little atsign and type in our names.
(28:29):
Then we'll get notified thatyou talked about us and we will
be certain to comment back.
And thank you for that Reallygreat tip.
If you're struggling withcontent and if you haven't
posted in the past week, thepast month or even in the past
year, it's an easy thing to dojust to incorporate the
activities, the videos thatyou're watching, and to share
that along With that said.
Shep.
Thank you so much.
What's the next?
Do you have any big eventscoming up right now?
Any industry events coming up?
Speaker 2 (28:49):
Oh yeah, oh, there's lots coming up.
What are we?
What am I doing?
See, now I'm out of context.
Speaker 1 (28:56):
So you're in presentation mode right with me
right now.
There are no other events.
Speaker 2 (29:04):
That's what I'm doing .
Actually, all the events takeplace from fall till spring OK,
when there's no bugs.
When there's bugs, all thecompanies are busy working and
that's what we're doing.
Speaker 1 (29:12):
But that's true.
That's true.
We're very grateful for you andfor spending the time with us
here today, Chop.
So thank you so much.
All right guys.
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