December 31, 2024 • 18 mins
This episode explores the strategies outlined in the "LinkedIn for Course Creators" checklist, offering actionable tips for maximizing your course launch on LinkedIn. https://www.mellermarketing.com/linkedin-for-course-creators
00:00 Introduction to LinkedIn for Course Creators
00:25 Background and Course Overview
01:36 Tip 1: Promote in Your Header and Headline
05:32 Tip 2: Utilize Custom Links
07:10 Tip 3: Add to Your Experience Section
08:40 Tip 4: Announce Your New Role
09:51 Tip 5: Set an Away Message
12:12 Tip 6: Connect with Webinar Registrants
14:32 Tip 7: Encourage Social Sharing
16:54 Conclusion and Final Thoughts
If you have downloaded this checklist, send me a LinkedIn DM to let me know if you found it helpful!
**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 0 (00:00):
In today's episode I want to do a review of my new
checklist.
It's called LinkedIn for CourseCreators Seven Ways to
Supercharge your Course LaunchUsing LinkedIn and I'm going to
tell you a little bit of thebackstory, maybe give you some
bonus tips along the way.
By the way, if you'reinterested in downloading this
checklist, if you don't alreadyhave a copy of it, go to
mellormarketingcom slashchecklist and you'll see it
(00:24):
there listed on the page.
All right, so a little bit ofbackground here.
Right now I have twotechnically three courses, but
really two categories of courses, and one is really dedicated to
using LinkedIn if you'reself-employed or work for a
company.
The other is using LinkedIn forjob search, and I've been doing
online course delivery for goshgoing on about four years or so
now, and I've been doing onlinecourse delivery for gosh going
(00:45):
on about four years or so now,and I've realized that I now
have this really great abilityto take my vantage point of
being an expert, so to speak, onthe LinkedIn platform,
combining that with my knowledgeas a course creator and a
marketer, and I can bring thisknowledge to all of you.
So what I did is during my lastcourse launch of the Recipe for
(01:06):
Social Selling, which launchedin the fall.
I started taking some notesdown about the types of things I
was doing before course launch,during my launch webinars and
after the webinars until cartclosed and I decided to put it
into a checklist for you.
So what I'll be reviewing todayare the seven ways to
supercharge your course launchusing your LinkedIn profile, and
(01:28):
I guarantee there's going to bea couple of tips inside here,
at least a couple of tips thatyou're going to pick up some new
insights.
So follow along with me.
We're going to start with firstpromoting it in the very
obvious places on your profile,which tip number one is promoted
in your header and yourheadline.
And this is something that Irecommend that you start to do
(01:49):
as soon as you have announcedyour very first webinar dates.
And if you're followingdifferent philosophies out there
, I follow Amy PorterfieldDigital Course Academy, which
suggests that we announce twowebinars at a time.
So as soon as you have thosefirst two webinar dates out into
the public, you want to createa LinkedIn header and promote
those first two webinars.
So even if you're offeringthree or four different dates,
(02:09):
only put two of them in theheader on there.
And what I like to do in theheader is make sure that you're
giving all the who, what, where,when, why.
You know the basics, so tospeak, in here, and it is a lot
of information you're trying toput into your header in here,
but, most important, the topicof the webinar, the dates and
the times, including the timezone.
Maybe it's your time zone, butthe landing page definitely
(02:32):
should have all time zonesbecause you want to make it as
easy as possible for youraudience.
I'd like to put both a websitelink, like the friendly URL, so
to speak, as well as a QR code,because that way it gives the
person the ability to type it inor just to hold their phone up
and look inside there.
And, really important here, I'dmention the word free, if it's
free Now, I always like to thinkabout changing up my header
(02:54):
image periodically.
If you haven't changed yourLinkedIn header in a while, I
recommend changing it at leastonce a year, but during launch
periods, it's not uncommon forme to change my header image
even more frequently than that.
Now, the good news here isLinkedIn will not push out a
notification every time youupdate your header image.
The only time people are goingto see it is when they visit the
profile, so it's not reallycreating noise out there, so to
(03:15):
speak.
It's only reaching people whoare clicking to go to your
profile.
So changing it periodicallyit's not going to cost any
additional time or effort.
It's really just something theysee when they go to your
profile.
So make sure that you'reswapping that throughout your
webinar, changing it after thefirst webinar to promote your
second and third webinar, andmake sure that that's reflected
(03:36):
and that's accurate goingthroughout.
Now what I like to do as we'regoing through the process is, at
some point, we want to shiftfrom promoting your launch
webinars to promoting youronline course.
Now what I like to do is aftermy second webinar, that's when I
put the course in my headerimage at the top, and again, you
want to make sure that it'seasy to read the name of the
(03:56):
course and there's a web linkthat's in there.
You may or may not wish to putthe QR code.
During my last launch, what Ilike to do is I showed like a
collage of all the things thatyou get when you sign up, so if
it's a screen capture of adesktop, some checklists, a
mobile app showing that it canbe mobile friendly as well.
So it kind of shows acollection of things.
I like to have that littlecollection of images that's
(04:18):
inside there.
Now your header and yourheadline on LinkedIn really
should be consistent with eachother.
I want you to think about yourheader image at the top it's
like the billboard on the sideof a highway and your headline
it's almost like the teaserright, and there's some more
keywords and information that'sinside there.
So make sure that whatever youhave in your header image,
(04:39):
there's some nod to that in yourheadline as well, as it relates
to your course launch.
Add to that in your headline aswell as it relates to your
course launch Now inside yourheadline.
What I like to do is make surethat my headline is mentioning
the name of the webinar or thecourse and it should be doing so
in the first 40 to 70characters of the headline.
They do give you 220 charactersin your headline in total, but
(05:01):
I like to think about the first40 to 70 is about the first line
that follows you aroundLinkedIn and every time you post
, you comment on someone else,you reply to someone.
That headline is a little bitof a teaser out there and if you
can write this in a way thatintrigues people to come back to
your profile, that's evenbetter, because then they'll be
able to see the header image andthey'll be able to see the
(05:22):
custom link which we're going totalk about in a minute here.
So that's tip number one topromote your online course
launch in your header image andin your headline.
All right, tip number two I justalluded to that your custom
link.
This is something that you canget to from your top header card
.
You got to go into the littlepencil icon there and scroll all
the way down to the bottom, andthen you can add a custom link
(05:45):
into your top header card whichwill allow people to click on
that link to go to the webinaror the course launch page.
Now, make this super easy forpeople.
But let's also let's make thisa little bit more descriptive.
So, instead of just having thewebsite link, add in a
description of 30 characters orless.
That's describing or promotingyour webinar, okay, so make sure
(06:07):
that that's in there.
So it doesn't saymellormarketingcom slash
supercharge, but instead it willsay free live webinar three
ways, and it's kind of speakingto whatever that topic of the
webinar or the course is,depending on where you're at in
the launch.
All right, and what I like tothink about inside here is make
sure that the link does includea part of your course name, a
(06:29):
keyword or two in there, and Ialso like to add a little pop of
color in the form of an emoji,and I want to use an emoji that
is appropriate for LinkedIn.
First of all, it's aprofessional networking site and
also it's a nod to the type ofcourse.
It is the knowledge that you'regaining, etc.
And you could simply use agreen checkmark that has a
little pop of color.
(06:49):
Sometimes I use a little keysymbol in there.
It's like a gold key, orsometimes I use a diamond symbol
, which denotes that this issomething of value, right?
So any of those types ofsymbols can help to draw a
little bit of color and drawsome attraction to folks to
visit that custom link.
All right, so there's two tipsalready.
(07:10):
Tip number three is to addsomething to your experience
section, and what I specificallylike to do is add this in as a
new role.
So what you'll do is you'll goto your experience section,
click as if you're starting anew job and put in there course
creator at program name.
You'll want to fill in theblanks there, of course, and add
that to your experience section, along with some description of
(07:32):
your program and a link to yourprogram signup page.
Now you might be thinking well,brenda, my course launch isn't
open yet.
Well, I hope you have a waitinglist.
You have a waiting list, don'tyou?
I hope you do.
If you do, then you can justhave the wait list, be
collecting their name and emailup until launch date.
If it's already opened up or ifit's a future launch, you can
describe that inside thatdescription section.
(07:54):
But I would highly recommendthat you add this into your
experience section.
Now a couple of pro tips in here.
I know LinkedIn.
I know the way that LinkedInwill kind of push out some
certain things, and other thingsare just quietly added to your
profile.
If you want this to be pushedout as a notification, you need
to set the start month of thisnew role as the current month.
Even if your course launchedmonths or even years ago, or if
(08:17):
it hasn't launched yet, that'sokay, but put the current month
in there, because that wayLinkedIn will see it as
newsworthy and it will push outa notification to your
connections and followers.
Now you also need to make surethat at the very top of this ad
experience pop-up box notifynetwork is turned to on.
A little green tab will appearwhen you do so.
That way, it will be pushed outas a notification.
(08:40):
Now, as soon as you arecompleted adding that into your
role, maybe you have a link toyour webpage etc.
Inside there.
We're going to move on to tipnumber four, because this
immediately follows with addinga new role, which is to do my.
Tip number four is to do a postabout your new role, and
LinkedIn will create somethingfor you, and it uses a
cheesy-looking graphic with someanimated cupcake, and it's fine
(09:00):
to use that if you don't haveany course graphics yet.
But if I were you, I wouldcreate your own graphic and put
it inside there and I've got anexample in the checklist to show
you what I did with this andthen modify the text announcing
your new role and maybedescribing a little bit about
the program as well.
Okay, now, if it's not launchedyet, just say coming soon
(09:20):
inside there, it's perfectlyfine to give yourself the role
of course creator, even if youdon't have a course launched yet
, because you are in the processof creating it.
Right now, you wouldn't belistening to this podcast, if
you're not right.
So it's perfectly fine to takethat.
I want you to keep in mind.
Linkedin is not a legallybinding document.
It is a marketing tool to helpyou to promote your business, to
(09:41):
promote your online course, toget some of that momentum
generated and excitement foryour course in there.
All right, so that is tipnumber four to post about the
new role in there.
Okay, tip number five is to setan away message Now.
Now I put a little asterisk inthe checklist here because the
away message is actuallysomething that's not available
to everyone.
It's only available to LinkedInpremium members.
(10:03):
If you are paying for premiumwhether it's job seeker premium,
business premium or salesnavigator or one of the other
versions you will have access tothis feature and you have to go
into your messaging area to setthis up.
But I personally feel like ifyou're paying for premium, you
definitely should be using theaway message.
And, by the way, if you're evercurious what I'm doing in my
away message and if we'reconnected on LinkedIn, just send
(10:25):
me a message and just saytesting your away message and
you can grab some of thelanguage that I use in mine in
here.
Perfectly fine to do so.
It basically works as anoutoffice email.
So think about this If you'reemailing someone over the
holidays, for example, andthey're out of the office, they
put an out-of-officenotification in and the first
time you email them, you'll geta bounce back from them, right?
(10:45):
It'll say I'm currently out ofthe office, on the holiday,
whatever.
So the away message workssimilarly, in that it is only
sent out to first-levelconnections who send you a
direct message on LinkedIn.
This message will only go outonce a day to them and typically
people only email you or directmessage you once on LinkedIn.
They don't message you multipletimes over the course of a week
(11:05):
.
It's usually just once, right,and I always let people know
that your away message.
You're going to get sick of itbefore other people will.
I'm going to let you know thatright now, because you're going
to be like I see it all the time.
Yes, you are going to see itall the time, especially when
you go into your messaging,because you're going to see the
back and forth messaging betweenyourself and all of your
connections, keeping in mind,the average connection is only
(11:27):
getting this message once.
You're seeing it every singletime, so that's why I got to let
you know you're going to getsick of this before they do.
Now, during your course launch,you're going to set up an away
message in the beginningpromoting your webinars.
You're going to be changingthat periodically, depending on
the dates of the webinars, right, and then, as you start to move
into getting closer to thecourse signup date, you're going
(11:47):
to start to promote your courselaunch in there and again
inside the checklist.
I've got examples of both thewebinar promotion in my away
message as well as my courselaunch promotion in there.
Check that out if you need someinspiration, and please do feel
free to send me a test messageon LinkedIn.
If you'd like to look at mylanguage that I use inside here,
feel free to borrow it and thenchange it up to make it your
(12:07):
own, all right.
So that was my tip number five.
I've got two more to go on here.
Tip number six is to connectwith webinar registrants, and
this is something I just startedto do and I'm having a really
great response rate here.
Now, granted, I teach peopleLinkedIn for a living, so we're
using the platform that I'mteaching them in, so I'm certain
(12:27):
that that has something to dowith this, but I do want to let
you know that many people aremore open to connecting with you
on a professional networkingplatform like LinkedIn than they
are accepting friend requestson Facebook or follower requests
on Instagram, where it might bemore their personal activity
right.
Linkedin is more like going toa professional networking event,
and people are more likely toaccept invitations from you.
(12:51):
Now again, if you've gotLinkedIn Premium, this really
comes in handy because you'llhave the ability to add a
personal note to every singleinvitation that you send.
If you're using the free, basicversion of LinkedIn, you won't
have the ability to add a noteto everyone, but you can do it
with five invitations each month.
For the other people, what Imight do is go to their activity
feed, comment on a recent postand then send them an invitation
(13:18):
to create a little bit morefamiliarity with your theme.
But if you do have the abilityto do so, I would highly
encourage you, as people areenrolling in your webinar or
course.
Go to LinkedIn, look them up Ifyou're already connected with
them, send them a message andsay I see you're signing up for
my webinar.
See you soon.
Or I see you signed up for mycourse.
Congratulations, lookingforward to helping you.
If you're not connected withthem yet, then I would highly
(13:39):
encourage you to invite them toconnect with you If you have the
ability to do so.
Add a personal note, mentionthat you saw their upcoming
webinar registration or that yousaw that they recently enrolled
in your course, and you canalso end with something like let
me know if you have anyquestions you'd like me to
address in the webinar.
Inside the checklist, you'regoing to see my script that I've
(14:00):
used for my most recent webinar, and this was really powerful.
I got people warmed up to meeven before the webinar and even
before the course launch.
I want you to think about thishow often does a course creator
message you with a private note?
Right, that doesn't happen veryoften, and I think this can be
very powerful with helping tobuild that professional
relationship with a webinarattendee who could potentially
(14:23):
be a course client for you aswell.
So really powerful techniquethere.
That was tip number six.
And finally, tip number seven.
Tip number seven is toencourage people to take photos
and share them online.
So during the webinar, I willdo this at least once, if not
twice, during my webinar, I willencourage participants to grab
(14:43):
a screen capture of anythingthat they feel is helpful to
them and to post it on socialmedia, and if they're doing it
on LinkedIn, I encourage them totag me in the post and I always
let them know that I will replyback afterwards and help to
give them a bit more visibilityand reach on there.
But I think what's key here isthat giving people permission,
and what I would like to do inmy webinar is actually hold up
(15:05):
my phone and I show them.
I said, turn your phonesideways, you get a wider view,
and I let them know.
It's perfectly fine to grab ascreen capture.
People like to know that theyhave permission, because we're
in a day and age right now ofidentity theft and licensing and
what's okay to share and what'snot okay to share.
So I like to give peoplepermission to do so and even
demonstrate that, and I like todo it at least once, but if not
(15:27):
once, twice in the webinar and Iremind them that I will be
commenting back afterwards,which is the second half of this
is when the webinar is completeand the day or so afterwards
you wanna scan for any mentionsof you or your webinar or your
online course, and make surethat you're replying back.
I always tell people that likinga post where you're mentioned.
(15:48):
It's kind of like pattingsomebody on the head, but I want
you to imagine if they werestanding right next to you and
they gave you a compliment.
You wouldn't just pat them onthe head and walk away.
No, instead you would turn tothem and you would be polite and
you would say thank you, right,and you would give some type of
response in here.
So feel free to look at thechecklist.
In there I demonstrate what Ireplied back to this person, dan
, who did post about my webinarand then in that note in this
(16:11):
case I think this was the secondwebinar and I was offering
three.
So I also mentioned, for anyoneinterested, I'm offering this
free live webinar again and Iput the third date and time and
I put the link inside there aswell.
Now I know Dan's not gonna mindthat I did that because he was
very open to promoting howhelpful the webinar was to him
and it's a great way of creatingthat FOMO, that fear of missing
(16:32):
out for other people.
They might see that post thatthat person did and they may be
intrigued oh, I missed out on it.
But then you come in with themarketing on a silver platter,
so to speak.
You're promoting the upcominglink and you mentioned it's free
and you're inviting more peoplein.
This technique has been verypowerful at helping to build up
referrals for me, for people whocome into future webinars that
(16:52):
I am offering.
All right, and my final bonustip for you is, if you have
downloaded this checklist, tosend me a LinkedIn DM and let me
know if you found the checklisthelpful and if we're not
connected yet, invite me toconnect on LinkedIn.
I'm one of those profiles thatI have the follow button as the
default on my profile.
So if you look me up, brendaMeller, m-e-l-l-e-r, instead of
(17:14):
clicking on follow, I wouldencourage you to go to the more
button or, if you're on mobile,the three dots, and you'll see a
menu underneath with an optionthat will say personalized,
invite or connect, and then justmention the checklist or maybe
the podcast here, and I'll behappy to accept your LinkedIn
connection.
All right, my friends, that'sit.
This again was a review of mynewest checklist, which is
(17:35):
called LinkedIn for CourseCreators Seven Ways to
Supercharge your Course LaunchUsing LinkedIn.
The very same techniques that Iused during my course launch.
I'm now bringing these to you.
I do hope that you found thisepisode helpful and I look
forward to seeing you onLinkedIn.
In today's episode I want to do a review of my new
checklist.
It's called LinkedIn for CourseCreators Seven Ways to
Supercharge your Course LaunchUsing LinkedIn and I'm going to
tell you a little bit of thebackstory, maybe give you some
bonus tips along the way.
By the way, if you'reinterested in downloading this
checklist, if you don't alreadyhave a copy of it, go to
mellormarketingcom slashchecklist and you'll see it
(00:24):
there listed on the page.
All right, so a little bit ofbackground here.
Right now I have twotechnically three courses, but
really two categories of courses, and one is really dedicated to
using LinkedIn if you'reself-employed or work for a
company.
The other is using LinkedIn forjob search, and I've been doing
online course delivery for goshgoing on about four years or so
now, and I've been doing onlinecourse delivery for gosh going
(00:45):
on about four years or so now,and I've realized that I now
have this really great abilityto take my vantage point of
being an expert, so to speak, onthe LinkedIn platform,
combining that with my knowledgeas a course creator and a
marketer, and I can bring thisknowledge to all of you.
So what I did is during my lastcourse launch of the Recipe for
(01:06):
Social Selling, which launchedin the fall.
I started taking some notesdown about the types of things I
was doing before course launch,during my launch webinars and
after the webinars until cartclosed and I decided to put it
into a checklist for you.
So what I'll be reviewing todayare the seven ways to
supercharge your course launchusing your LinkedIn profile, and
(01:28):
I guarantee there's going to bea couple of tips inside here,
at least a couple of tips thatyou're going to pick up some new
insights.
So follow along with me.
We're going to start with firstpromoting it in the very
obvious places on your profile,which tip number one is promoted
in your header and yourheadline.
And this is something that Irecommend that you start to do
(01:49):
as soon as you have announcedyour very first webinar dates.
And if you're followingdifferent philosophies out there
, I follow Amy PorterfieldDigital Course Academy, which
suggests that we announce twowebinars at a time.
So as soon as you have thosefirst two webinar dates out into
the public, you want to createa LinkedIn header and promote
those first two webinars.
So even if you're offeringthree or four different dates,
(02:09):
only put two of them in theheader on there.
And what I like to do in theheader is make sure that you're
giving all the who, what, where,when, why.
You know the basics, so tospeak, in here, and it is a lot
of information you're trying toput into your header in here,
but, most important, the topicof the webinar, the dates and
the times, including the timezone.
Maybe it's your time zone, butthe landing page definitely
(02:32):
should have all time zonesbecause you want to make it as
easy as possible for youraudience.
I'd like to put both a websitelink, like the friendly URL, so
to speak, as well as a QR code,because that way it gives the
person the ability to type it inor just to hold their phone up
and look inside there.
And, really important here, I'dmention the word free, if it's
free Now, I always like to thinkabout changing up my header
(02:54):
image periodically.
If you haven't changed yourLinkedIn header in a while, I
recommend changing it at leastonce a year, but during launch
periods, it's not uncommon forme to change my header image
even more frequently than that.
Now, the good news here isLinkedIn will not push out a
notification every time youupdate your header image.
The only time people are goingto see it is when they visit the
profile, so it's not reallycreating noise out there, so to
(03:15):
speak.
It's only reaching people whoare clicking to go to your
profile.
So changing it periodicallyit's not going to cost any
additional time or effort.
It's really just something theysee when they go to your
profile.
So make sure that you'reswapping that throughout your
webinar, changing it after thefirst webinar to promote your
second and third webinar, andmake sure that that's reflected
(03:36):
and that's accurate goingthroughout.
Now what I like to do as we'regoing through the process is, at
some point, we want to shiftfrom promoting your launch
webinars to promoting youronline course.
Now what I like to do is aftermy second webinar, that's when I
put the course in my headerimage at the top, and again, you
want to make sure that it'seasy to read the name of the
(03:56):
course and there's a web linkthat's in there.
You may or may not wish to putthe QR code.
During my last launch, what Ilike to do is I showed like a
collage of all the things thatyou get when you sign up, so if
it's a screen capture of adesktop, some checklists, a
mobile app showing that it canbe mobile friendly as well.
So it kind of shows acollection of things.
I like to have that littlecollection of images that's
(04:18):
inside there.
Now your header and yourheadline on LinkedIn really
should be consistent with eachother.
I want you to think about yourheader image at the top it's
like the billboard on the sideof a highway and your headline
it's almost like the teaserright, and there's some more
keywords and information that'sinside there.
So make sure that whatever youhave in your header image,
(04:39):
there's some nod to that in yourheadline as well, as it relates
to your course launch.
Add to that in your headline aswell as it relates to your
course launch Now inside yourheadline.
What I like to do is make surethat my headline is mentioning
the name of the webinar or thecourse and it should be doing so
in the first 40 to 70characters of the headline.
They do give you 220 charactersin your headline in total, but
(05:01):
I like to think about the first40 to 70 is about the first line
that follows you aroundLinkedIn and every time you post
, you comment on someone else,you reply to someone.
That headline is a little bitof a teaser out there and if you
can write this in a way thatintrigues people to come back to
your profile, that's evenbetter, because then they'll be
able to see the header image andthey'll be able to see the
(05:22):
custom link which we're going totalk about in a minute here.
So that's tip number one topromote your online course
launch in your header image andin your headline.
All right, tip number two I justalluded to that your custom
link.
This is something that you canget to from your top header card
.
You got to go into the littlepencil icon there and scroll all
the way down to the bottom, andthen you can add a custom link
(05:45):
into your top header card whichwill allow people to click on
that link to go to the webinaror the course launch page.
Now, make this super easy forpeople.
But let's also let's make thisa little bit more descriptive.
So, instead of just having thewebsite link, add in a
description of 30 characters orless.
That's describing or promotingyour webinar, okay, so make sure
(06:07):
that that's in there.
So it doesn't saymellormarketingcom slash
supercharge, but instead it willsay free live webinar three
ways, and it's kind of speakingto whatever that topic of the
webinar or the course is,depending on where you're at in
the launch.
All right, and what I like tothink about inside here is make
sure that the link does includea part of your course name, a
(06:29):
keyword or two in there, and Ialso like to add a little pop of
color in the form of an emoji,and I want to use an emoji that
is appropriate for LinkedIn.
First of all, it's aprofessional networking site and
also it's a nod to the type ofcourse.
It is the knowledge that you'regaining, etc.
And you could simply use agreen checkmark that has a
little pop of color.
(06:49):
Sometimes I use a little keysymbol in there.
It's like a gold key, orsometimes I use a diamond symbol
, which denotes that this issomething of value, right?
So any of those types ofsymbols can help to draw a
little bit of color and drawsome attraction to folks to
visit that custom link.
All right, so there's two tipsalready.
(07:10):
Tip number three is to addsomething to your experience
section, and what I specificallylike to do is add this in as a
new role.
So what you'll do is you'll goto your experience section,
click as if you're starting anew job and put in there course
creator at program name.
You'll want to fill in theblanks there, of course, and add
that to your experience section, along with some description of
(07:32):
your program and a link to yourprogram signup page.
Now you might be thinking well,brenda, my course launch isn't
open yet.
Well, I hope you have a waitinglist.
You have a waiting list, don'tyou?
I hope you do.
If you do, then you can justhave the wait list, be
collecting their name and emailup until launch date.
If it's already opened up or ifit's a future launch, you can
describe that inside thatdescription section.
(07:54):
But I would highly recommendthat you add this into your
experience section.
Now a couple of pro tips in here.
I know LinkedIn.
I know the way that LinkedInwill kind of push out some
certain things, and other thingsare just quietly added to your
profile.
If you want this to be pushedout as a notification, you need
to set the start month of thisnew role as the current month.
Even if your course launchedmonths or even years ago, or if
(08:17):
it hasn't launched yet, that'sokay, but put the current month
in there, because that wayLinkedIn will see it as
newsworthy and it will push outa notification to your
connections and followers.
Now you also need to make surethat at the very top of this ad
experience pop-up box notifynetwork is turned to on.
A little green tab will appearwhen you do so.
That way, it will be pushed outas a notification.
(08:40):
Now, as soon as you arecompleted adding that into your
role, maybe you have a link toyour webpage etc.
Inside there.
We're going to move on to tipnumber four, because this
immediately follows with addinga new role, which is to do my.
Tip number four is to do a postabout your new role, and
LinkedIn will create somethingfor you, and it uses a
cheesy-looking graphic with someanimated cupcake, and it's fine
(09:00):
to use that if you don't haveany course graphics yet.
But if I were you, I wouldcreate your own graphic and put
it inside there and I've got anexample in the checklist to show
you what I did with this andthen modify the text announcing
your new role and maybedescribing a little bit about
the program as well.
Okay, now, if it's not launchedyet, just say coming soon
(09:20):
inside there, it's perfectlyfine to give yourself the role
of course creator, even if youdon't have a course launched yet
, because you are in the processof creating it.
Right now, you wouldn't belistening to this podcast, if
you're not right.
So it's perfectly fine to takethat.
I want you to keep in mind.
Linkedin is not a legallybinding document.
It is a marketing tool to helpyou to promote your business, to
(09:41):
promote your online course, toget some of that momentum
generated and excitement foryour course in there.
All right, so that is tipnumber four to post about the
new role in there.
Okay, tip number five is to setan away message Now.
Now I put a little asterisk inthe checklist here because the
away message is actuallysomething that's not available
to everyone.
It's only available to LinkedInpremium members.
(10:03):
If you are paying for premiumwhether it's job seeker premium,
business premium or salesnavigator or one of the other
versions you will have access tothis feature and you have to go
into your messaging area to setthis up.
But I personally feel like ifyou're paying for premium, you
definitely should be using theaway message.
And, by the way, if you're evercurious what I'm doing in my
away message and if we'reconnected on LinkedIn, just send
(10:25):
me a message and just saytesting your away message and
you can grab some of thelanguage that I use in mine in
here.
Perfectly fine to do so.
It basically works as anoutoffice email.
So think about this If you'reemailing someone over the
holidays, for example, andthey're out of the office, they
put an out-of-officenotification in and the first
time you email them, you'll geta bounce back from them, right?
(10:45):
It'll say I'm currently out ofthe office, on the holiday,
whatever.
So the away message workssimilarly, in that it is only
sent out to first-levelconnections who send you a
direct message on LinkedIn.
This message will only go outonce a day to them and typically
people only email you or directmessage you once on LinkedIn.
They don't message you multipletimes over the course of a week
(11:05):
.
It's usually just once, right,and I always let people know
that your away message.
You're going to get sick of itbefore other people will.
I'm going to let you know thatright now, because you're going
to be like I see it all the time.
Yes, you are going to see itall the time, especially when
you go into your messaging,because you're going to see the
back and forth messaging betweenyourself and all of your
connections, keeping in mind,the average connection is only
(11:27):
getting this message once.
You're seeing it every singletime, so that's why I got to let
you know you're going to getsick of this before they do.
Now, during your course launch,you're going to set up an away
message in the beginningpromoting your webinars.
You're going to be changingthat periodically, depending on
the dates of the webinars, right, and then, as you start to move
into getting closer to thecourse signup date, you're going
(11:47):
to start to promote your courselaunch in there and again
inside the checklist.
I've got examples of both thewebinar promotion in my away
message as well as my courselaunch promotion in there.
Check that out if you need someinspiration, and please do feel
free to send me a test messageon LinkedIn.
If you'd like to look at mylanguage that I use inside here,
feel free to borrow it and thenchange it up to make it your
(12:07):
own, all right.
So that was my tip number five.
I've got two more to go on here.
Tip number six is to connectwith webinar registrants, and
this is something I just startedto do and I'm having a really
great response rate here.
Now, granted, I teach peopleLinkedIn for a living, so we're
using the platform that I'mteaching them in, so I'm certain
(12:27):
that that has something to dowith this, but I do want to let
you know that many people aremore open to connecting with you
on a professional networkingplatform like LinkedIn than they
are accepting friend requestson Facebook or follower requests
on Instagram, where it might bemore their personal activity
right.
Linkedin is more like going toa professional networking event,
and people are more likely toaccept invitations from you.
(12:51):
Now again, if you've gotLinkedIn Premium, this really
comes in handy because you'llhave the ability to add a
personal note to every singleinvitation that you send.
If you're using the free, basicversion of LinkedIn, you won't
have the ability to add a noteto everyone, but you can do it
with five invitations each month.
For the other people, what Imight do is go to their activity
feed, comment on a recent postand then send them an invitation
(13:18):
to create a little bit morefamiliarity with your theme.
But if you do have the abilityto do so, I would highly
encourage you, as people areenrolling in your webinar or
course.
Go to LinkedIn, look them up Ifyou're already connected with
them, send them a message andsay I see you're signing up for
my webinar.
See you soon.
Or I see you signed up for mycourse.
Congratulations, lookingforward to helping you.
If you're not connected withthem yet, then I would highly
(13:39):
encourage you to invite them toconnect with you If you have the
ability to do so.
Add a personal note, mentionthat you saw their upcoming
webinar registration or that yousaw that they recently enrolled
in your course, and you canalso end with something like let
me know if you have anyquestions you'd like me to
address in the webinar.
Inside the checklist, you'regoing to see my script that I've
(14:00):
used for my most recent webinar, and this was really powerful.
I got people warmed up to meeven before the webinar and even
before the course launch.
I want you to think about thishow often does a course creator
message you with a private note?
Right, that doesn't happen veryoften, and I think this can be
very powerful with helping tobuild that professional
relationship with a webinarattendee who could potentially
(14:23):
be a course client for you aswell.
So really powerful techniquethere.
That was tip number six.
And finally, tip number seven.
Tip number seven is toencourage people to take photos
and share them online.
So during the webinar, I willdo this at least once, if not
twice, during my webinar, I willencourage participants to grab
(14:43):
a screen capture of anythingthat they feel is helpful to
them and to post it on socialmedia, and if they're doing it
on LinkedIn, I encourage them totag me in the post and I always
let them know that I will replyback afterwards and help to
give them a bit more visibilityand reach on there.
But I think what's key here isthat giving people permission,
and what I would like to do inmy webinar is actually hold up
(15:05):
my phone and I show them.
I said, turn your phonesideways, you get a wider view,
and I let them know.
It's perfectly fine to grab ascreen capture.
People like to know that theyhave permission, because we're
in a day and age right now ofidentity theft and licensing and
what's okay to share and what'snot okay to share.
So I like to give peoplepermission to do so and even
demonstrate that, and I like todo it at least once, but if not
(15:27):
once, twice in the webinar and Iremind them that I will be
commenting back afterwards,which is the second half of this
is when the webinar is completeand the day or so afterwards
you wanna scan for any mentionsof you or your webinar or your
online course, and make surethat you're replying back.
I always tell people that likinga post where you're mentioned.
(15:48):
It's kind of like pattingsomebody on the head, but I want
you to imagine if they werestanding right next to you and
they gave you a compliment.
You wouldn't just pat them onthe head and walk away.
No, instead you would turn tothem and you would be polite and
you would say thank you, right,and you would give some type of
response in here.
So feel free to look at thechecklist.
In there I demonstrate what Ireplied back to this person, dan
, who did post about my webinarand then in that note in this
(16:11):
case I think this was the secondwebinar and I was offering
three.
So I also mentioned, for anyoneinterested, I'm offering this
free live webinar again and Iput the third date and time and
I put the link inside there aswell.
Now I know Dan's not gonna mindthat I did that because he was
very open to promoting howhelpful the webinar was to him
and it's a great way of creatingthat FOMO, that fear of missing
(16:32):
out for other people.
They might see that post thatthat person did and they may be
intrigued oh, I missed out on it.
But then you come in with themarketing on a silver platter,
so to speak.
You're promoting the upcominglink and you mentioned it's free
and you're inviting more peoplein.
This technique has been verypowerful at helping to build up
referrals for me, for people whocome into future webinars that
(16:52):
I am offering.
All right, and my final bonustip for you is, if you have
downloaded this checklist, tosend me a LinkedIn DM and let me
know if you found the checklisthelpful and if we're not
connected yet, invite me toconnect on LinkedIn.
I'm one of those profiles thatI have the follow button as the
default on my profile.
So if you look me up, brendaMeller, m-e-l-l-e-r, instead of
(17:14):
clicking on follow, I wouldencourage you to go to the more
button or, if you're on mobile,the three dots, and you'll see a
menu underneath with an optionthat will say personalized,
invite or connect, and then justmention the checklist or maybe
the podcast here, and I'll behappy to accept your LinkedIn
connection.
All right, my friends, that'sit.
This again was a review of mynewest checklist, which is
(17:35):
called LinkedIn for CourseCreators Seven Ways to
Supercharge your Course LaunchUsing LinkedIn.
The very same techniques that Iused during my course launch.
I'm now bringing these to you.
I do hope that you found thisepisode helpful and I look
forward to seeing you onLinkedIn.
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