January 20, 2025 • 14 mins
Here are the key LinkedIn tips I shared with Angie Cox: https://www.linkedin.com/in/angelacoxmsn/ during this LinkedIn profile mini-audit.
✅ Brand Consistency: Ensure your LinkedIn profile aligns with your website's branding, including colors, fonts, and imagery.
✅ Regular Profile Updates: Update your header image at least once a year to keep your profile fresh and engaging.
✅ Optimize Your Contact Information: Use the website section to direct visitors to your most important online destinations, such as your personal website, LinkedIn newsletter, and a community you're building.
✅ Craft a Compelling About Section: Prioritize your primary audience and highlight common themes between your different roles.
✅ Prioritize Content Creation: Develop a content calendar and brainstorm ideas to simplify the process of creating regular LinkedIn posts.
✅ Leverage Your Employer's Platform: Share relevant content from your company's LinkedIn page to save time and increase visibility.
✅ Network Strategically: Be open to connecting with others on LinkedIn and mention that you were referred by me.
✅ By implementing these tips, Angie can further enhance her LinkedIn profile and attract more potential clients and collaborators.
Watch it on YouTube: https://youtu.be/N4-wCftnkI0
Download my FREE checklist of 15 LinkedIn profile tips for Coaches and Consultants at https://www.mellermarketing.com/thelist
**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Hey, this is Brenda Meller, back again today for a
LinkedIn profile mini audit, andtoday's very special guest is
Angie Cox.
Hey, angie, how are you doingtoday?
Speaker 2 (00:10):
I'm doing great, Brenda.
Thanks for having me.
Speaker 1 (00:12):
Thank you so much for being on.
I'm going to go ahead and getyour profile shared on screen
here, angie, and as I'm doing so, could you tell us a little bit
about you?
So tell us your name.
What do you do and who do youhelp?
Speaker 2 (00:25):
So a little bit about you.
So tell us your name.
What do you do and who do youhelp?
So I am Angie Cox.
I am a clinical unicorn thattranslates clinical ease to med
tech and health techprofessionals that are trying to
break out into the healthcarerealm.
Speaker 1 (00:39):
Okay, so break out into the healthcare realm.
So does that mean expandingbeyond being in the practice to
doing something on their own?
Or tell me a little bit moreabout what that means.
Speaker 2 (00:48):
Oftentimes healthcare can be really difficult to
break into, especially if yourbackground's more technology
driven or business driven andthings of that nature.
So a lot of folks come to mebecause they honestly don't know
how to get in.
Once they're in, they then havea little bit more difficulty
understanding exactly what isneeded in the clinical space and
(01:11):
communicating with the clinicalside of things, whether it's
doctors, cnos, chief nursingofficer, your chief medical
officer, all of your clinicalleadership and things of that
nature that are really tryingdiligently to explain what they
need, and I'm the one who givesthem the realistic stories to
help them kind of pinpointexactly why they're there and
(01:32):
what they can do to help.
Speaker 1 (01:33):
Okay, great.
So it sounds like you'respeaking to people who would be
in a leadership role within thehealthcare realm.
Is that correct?
Yes, okay, wonderful.
And do you have any specificquestions about your profile,
your page, your activity onLinkedIn, or are you just open
to some general pointers?
Speaker 2 (01:49):
A few questions, but go ahead with general pointers
and then I'll put my questionsin where I see fit.
Speaker 1 (01:56):
Okay, sounds good, okay.
So, first thing, you've got atthe top of your profile really
great headshot photo and thenthe banner image that you have
in the background.
I'm curious if I were to clickoff of your profile and go to
your website.
Is there similar imagery,colors, fonts, things from your
header that are on your website?
Speaker 2 (02:14):
Colors and fonts yes.
Imagery no.
Speaker 1 (02:17):
So that might be something to think about,
especially if I'm not sure ifthis header image has it been on
your profile for a while or isthis a fairly new image?
Speaker 2 (02:26):
It's a few months old .
Speaker 1 (02:27):
Okay and few months old is not old at all.
I look at if you've updated atleast once in the past year.
You're in good shape.
But what I like as a marketeris to see some brand continuity.
So if I were to leave yourprofile and go to your website,
I want to see some brand imageryor some brand continuity.
It gives you that warm, fuzzyfeeling like this is a fully
baked business and, yep, I'm inthe right place within there.
(02:49):
So that might be when you'reready to do another header image
update, which, again, at leastonce a year but you can
certainly update it morefrequently twice a year,
quarterly or even monthly Mightbe something to consider.
And I always think, angie,about your header image is like
a billboard on the side of ahighway and your profile
visitors are like cars drivingby, and we know that cars will
(03:12):
drive by the same billboardmultiple times In LinkedIn.
We know that people will comeback to your profile again and
again, especially if you'reposting regularly, if you're
commenting regularly and maybesomeone's been here before and
they they come back and there'sa new image, an updated image
inside the header and that mightcapture their attention and
speak to them.
What do you think about that?
Speaker 2 (03:32):
No, I love that.
Speaker 1 (03:33):
I love consistency, so I try to be consistent across
all boards, okay great andyou're a member of my recipe
program, so for someone likeAngie, it's a little bit more
challenging for me because she'sfollowed so much of my advice
already.
In terms of her name, field hasreally great designations in
here.
Her headline has a lot of theelements that we've already
(03:54):
spoken about.
Speaking to key messages foryour ideal target audience, I'm
going to click on contact infojust to see what's inside here.
You're using the three websitesin here, so you've got
NautilusSolutionsMecom.
Is your website?
The second link it looks likeit's for your LinkedIn
newsletter.
Is that correct?
Yes, wonderful, nice, creativeuse of that space in there.
(04:16):
And then tell me about thethird link that's in there
HealingHeartsHubcom.
Speaker 2 (04:21):
That is still developing, but, in honesty,
it's truly to be more sensitiveabout elevating our healthcare
employee experience, and so Iwant to offer a sounding board
that's not connected with any orfacilitated with any other
hospital out there, so it's asafe place for them to come.
So it's slowly turning into acommunity of healthcare
(04:45):
professionals.
Speaker 1 (04:47):
Wonderful, okay, so what I look at is inside the
website section.
I want you to keep in mind thatthe only people who are really
going to see this are your firstlevel connections.
So I like to think about whatare the three places you want to
send people next after theyvisit your profile, as it
relates to your business goals.
So would you agree that thoseare the right three places?
Speaker 2 (05:08):
Yes, Okay perfect, good.
Speaker 1 (05:10):
So again, intentionality is all in place
here.
Because she's a member of therecipe, she's already doing a
lot of the work.
This is a little bit morechallenging to think about.
What else could I give youinside here?
Let me just scroll down and seeif there's anything else that
is capturing my attention.
If not, I think we might shiftto you and to your questions.
Yeah, nothing's really jumpingout at me as I'm scrolling
(05:31):
through.
It looks like it's in prettygood shape here, angie, so why
don't we take some of yourquestions?
Would that be okay?
Speaker 2 (05:36):
Yeah, absolutely.
In the recipe program you havethese checklists, which are
wonderful, and I have been goingthrough the checklist.
So on the first part of thechecklist I noticed that creator
mode.
Is that something that's stillgoing on?
Do we still have creator mode?
Does it exist anymore, or wasit something old?
Speaker 1 (05:58):
Yeah, that's a great catch and I'll go back through
to make sure that the checklistlinks are now updated, because
creator mode has been retired.
I think it was actually earlierthis year that LinkedIn made
that decision to discontinuecreator mode as a setting per se
, but a lot of the features thatthey gave access to within
creator mode are still onLinkedIn.
So, for example, when youturned on creator mode, the
(06:20):
follow button became yourdefault.
That still exists, so if youturned it on, it's still set up
that way, and they also give youaccess to some of the other
LinkedIn services and solutionsLinkedIn Live, linkedin Audio
Events, etc.
By the way, audio is beingretired soon as well, and they
also gave us the ability to addhashtags at the top of our
profile.
That no longer exists as well.
Unfortunately, it looks likeyou've got a copy of a checklist
(06:41):
that I haven't updated yet.
I'll double back through that,but you are correct in that
creator mode was something thatLinkedIn used to have, but, yes,
it has been retired.
Speaker 2 (06:51):
Okay, great.
Now.
Something a little bit unusualabout me is, even though I am an
independent consultant in myown business, I also have a
part-time job on the side.
So you see in Trova listedthere in my section, yes, and
then you'll see it in my aboutsection as well, and I wanted to
(07:13):
see if that makes sense.
Speaker 1 (07:17):
Okay, are they aware at in Trova that you have your
own business as well on the side?
So there's no, no need to hideit.
I sometimes I have people thatwill work a side hustle or we
used to call it moonlighting orsomething on the side in the
weekends and things like that.
As long as there's not aconflict of interest to show it
on your profile, what I alwaysrecommend is that you speak to
(07:37):
your primary audience first,which may have some overlap in
both groups, but sometimes theprimary audience in your case
might be for your own businessand your secondary audience
might be for the part-timeemployment that you hold on
there, or it might be reverseorder.
So I want you to think aboutwhich is your top priority.
Is it Nautilus Solutions or isit Entrova, would you say?
Speaker 2 (08:00):
It's a difficult call just because both of them are
revenue streams that I'mcurrently hoping to continue on.
In the perfect world, I wouldwant a full-time position within
Trovo with Nautilus on the sideas another revenue stream, and
then Healing Hearts Hub as amembership, with another revenue
stream.
So I'm really trying to buildmy brand out and expand my reach
(08:26):
for sure.
So it depends on the day andthe time and what's going on.
If I'm currently promoting forNautilus Solutions, then
Nautilus would definitely be inthe forefront.
Speaker 1 (08:37):
Okay.
So what I might suggest and letme just click to refresh your
profile and we'll look at yourabout in the collapsed view is
in the first four lines, what Iwould do is think about the
common denominators or thethings that are the same about
Nautilus and Entroba and, in thefirst four sentences, describe
that.
So it might be on a broad level,I help clients and team members
(09:02):
to achieve their business goals, support their healthcare
journey, and I'm just makingthis up as I go along.
So talk about the things thatare common themes with all of
the audiences that you serve,both as an employee and also as
being self-employed.
So that might be the firstparagraph and then the second
paragraph.
If you're on the fence about it, I would say let's put the
(09:23):
employer, even if it's apart-time employee, let's put
the employer second, because youcan't go wrong with that
approach, especially if yourhope might be to move into a
full-time role with thatorganization, and then put
Nautilus in the third position.
So I think what you've gotthere is a great starting point.
I might just suggest adding inan intro paragraph what do you
think about that?
Speaker 2 (09:43):
No, that's great, and the intro paragraph is the
paragraph about the commoncommonalities between the two.
Exactly, exactly, awesome.
I was writing that down too,you're welcome.
Speaker 1 (09:55):
Yeah.
Any other questions before wewrap up for today?
Speaker 2 (10:00):
Not really.
Linkedin is definitelysomething I have been engaging
on and working on for quite sometime.
The one great thing about yourprogram is it actually helped me
, encouraged me, to remember topost more often.
So I'm trying to do a postevery Monday for Monday
motivation, and then Wednesdaywhen and those are different
(10:23):
just to keep me posting but thenfinding the right things to
post.
Do you have an idea of how longshould you spend creating and
crafting your post?
I could get lost in this andspend hours and I just don't
have hours to spend.
Speaker 1 (10:38):
Yeah, I would say I don't want you spending hours
creating a post.
I think it depends on theindividual.
If you're resharing an articlelike maybe you find an industry
article that talks aboutmotivation in the last two
months of the year, for example,and you're resharing that, it
may not take you more than fiveor 10 minutes.
You click on the share link,you add in some setup text and
(10:59):
you click on publish.
As opposed to if you'recreating like a custom video.
It might take you a little bitlonger because you're doing some
editing, creating a thumbnail,things that go along with it.
But I don't want the timecommitment to be a hurdle.
So if I were you, what I woulddo is if in Trova, are they
active on LinkedIn?
Do they publish posts fromtheir company page?
Speaker 2 (11:20):
I believe they do Okay.
Speaker 1 (11:21):
So I might suggest, like once a month, and if you're
posting on average twice a week, so let's just say in a month
there's four weeks, a total ofeight posts.
Let's say that one of thoseposts you do a repost with your
thoughts from your company pagethat helps to support your
employer.
You don't have to find thecontent it's already something
that's published out there andrepublish that out.
(11:42):
And then for the other posts,what I might do if I were you,
angie, is just spend an hourwhen you have some free time and
just brainstorm different ideasof things that you could post,
because I feel, from what I hearfrom many of my clients, is the
biggest struggle is coming upwith what to post.
And then, once we have thoseideas, it doesn't take as long
to maybe knock something out,whether it's just text or a
(12:05):
graphic that we create in Canva,or finding a favorite
inspirational quote from aGoogle search or an industry
article, things like that.
But if you have like a list ofideas to pull from, I think that
can help with reducing the timeit takes to publish posts.
Does that help you?
Speaker 2 (12:23):
Yes, I think your social media calendar idea, too,
would probably help a lot withthat.
Speaker 1 (12:28):
Absolutely yeah, and Angie's referencing inside the
recipe.
We've got a content calendarbonus which kind of walks you
through planning andbrainstorming and coming up with
different ideas.
But yeah, certainly that couldbe a good guide for you going
through that.
Speaker 2 (12:41):
Wonderful, I just need to schedule it and get it
done.
Speaker 1 (12:44):
There you go as we wrap up our time together today.
Angie, I want to ask thequestion are you open to
individuals who either arewatching this on YouTube or
listening to it on the podcastlater?
Are you open to them invitingyou to connect?
Speaker 2 (12:56):
Absolutely.
Just please mention that,Brenda, and that you saw the
podcast.
Speaker 1 (13:01):
Wonderful and I'll just read it off for those that
are listening on the podcast.
You'll go to linkedincom, slashin slash, angela Cox, msn.
And I will put the link in shownotes if you're interested in
checking that out.
Let me just stop the screenshare here and I just want to
say thank you again, angie, foryour time today and looking
forward to continuing to watchyour progress on LinkedIn.
Speaker 2 (13:23):
Thank you, brenda.
Have a great day.
You too, take care.
Hey, this is Brenda Meller, back again today for a
LinkedIn profile mini audit, andtoday's very special guest is
Angie Cox.
Hey, angie, how are you doingtoday?
Speaker 2 (00:10):
I'm doing great, Brenda.
Thanks for having me.
Speaker 1 (00:12):
Thank you so much for being on.
I'm going to go ahead and getyour profile shared on screen
here, angie, and as I'm doing so, could you tell us a little bit
about you?
So tell us your name.
What do you do and who do youhelp?
Speaker 2 (00:25):
So a little bit about you.
So tell us your name.
What do you do and who do youhelp?
So I am Angie Cox.
I am a clinical unicorn thattranslates clinical ease to med
tech and health techprofessionals that are trying to
break out into the healthcarerealm.
Speaker 1 (00:39):
Okay, so break out into the healthcare realm.
So does that mean expandingbeyond being in the practice to
doing something on their own?
Or tell me a little bit moreabout what that means.
Speaker 2 (00:48):
Oftentimes healthcare can be really difficult to
break into, especially if yourbackground's more technology
driven or business driven andthings of that nature.
So a lot of folks come to mebecause they honestly don't know
how to get in.
Once they're in, they then havea little bit more difficulty
understanding exactly what isneeded in the clinical space and
(01:11):
communicating with the clinicalside of things, whether it's
doctors, cnos, chief nursingofficer, your chief medical
officer, all of your clinicalleadership and things of that
nature that are really tryingdiligently to explain what they
need, and I'm the one who givesthem the realistic stories to
help them kind of pinpointexactly why they're there and
(01:32):
what they can do to help.
Speaker 1 (01:33):
Okay, great.
So it sounds like you'respeaking to people who would be
in a leadership role within thehealthcare realm.
Is that correct?
Yes, okay, wonderful.
And do you have any specificquestions about your profile,
your page, your activity onLinkedIn, or are you just open
to some general pointers?
Speaker 2 (01:49):
A few questions, but go ahead with general pointers
and then I'll put my questionsin where I see fit.
Speaker 1 (01:56):
Okay, sounds good, okay.
So, first thing, you've got atthe top of your profile really
great headshot photo and thenthe banner image that you have
in the background.
I'm curious if I were to clickoff of your profile and go to
your website.
Is there similar imagery,colors, fonts, things from your
header that are on your website?
Speaker 2 (02:14):
Colors and fonts yes.
Imagery no.
Speaker 1 (02:17):
So that might be something to think about,
especially if I'm not sure ifthis header image has it been on
your profile for a while or isthis a fairly new image?
Speaker 2 (02:26):
It's a few months old .
Speaker 1 (02:27):
Okay and few months old is not old at all.
I look at if you've updated atleast once in the past year.
You're in good shape.
But what I like as a marketeris to see some brand continuity.
So if I were to leave yourprofile and go to your website,
I want to see some brand imageryor some brand continuity.
It gives you that warm, fuzzyfeeling like this is a fully
baked business and, yep, I'm inthe right place within there.
(02:49):
So that might be when you'reready to do another header image
update, which, again, at leastonce a year but you can
certainly update it morefrequently twice a year,
quarterly or even monthly Mightbe something to consider.
And I always think, angie,about your header image is like
a billboard on the side of ahighway and your profile
visitors are like cars drivingby, and we know that cars will
(03:12):
drive by the same billboardmultiple times In LinkedIn.
We know that people will comeback to your profile again and
again, especially if you'reposting regularly, if you're
commenting regularly and maybesomeone's been here before and
they they come back and there'sa new image, an updated image
inside the header and that mightcapture their attention and
speak to them.
What do you think about that?
Speaker 2 (03:32):
No, I love that.
Speaker 1 (03:33):
I love consistency, so I try to be consistent across
all boards, okay great andyou're a member of my recipe
program, so for someone likeAngie, it's a little bit more
challenging for me because she'sfollowed so much of my advice
already.
In terms of her name, field hasreally great designations in
here.
Her headline has a lot of theelements that we've already
(03:54):
spoken about.
Speaking to key messages foryour ideal target audience, I'm
going to click on contact infojust to see what's inside here.
You're using the three websitesin here, so you've got
NautilusSolutionsMecom.
Is your website?
The second link it looks likeit's for your LinkedIn
newsletter.
Is that correct?
Yes, wonderful, nice, creativeuse of that space in there.
(04:16):
And then tell me about thethird link that's in there
HealingHeartsHubcom.
Speaker 2 (04:21):
That is still developing, but, in honesty,
it's truly to be more sensitiveabout elevating our healthcare
employee experience, and so Iwant to offer a sounding board
that's not connected with any orfacilitated with any other
hospital out there, so it's asafe place for them to come.
So it's slowly turning into acommunity of healthcare
(04:45):
professionals.
Speaker 1 (04:47):
Wonderful, okay, so what I look at is inside the
website section.
I want you to keep in mind thatthe only people who are really
going to see this are your firstlevel connections.
So I like to think about whatare the three places you want to
send people next after theyvisit your profile, as it
relates to your business goals.
So would you agree that thoseare the right three places?
Speaker 2 (05:08):
Yes, Okay perfect, good.
Speaker 1 (05:10):
So again, intentionality is all in place
here.
Because she's a member of therecipe, she's already doing a
lot of the work.
This is a little bit morechallenging to think about.
What else could I give youinside here?
Let me just scroll down and seeif there's anything else that
is capturing my attention.
If not, I think we might shiftto you and to your questions.
Yeah, nothing's really jumpingout at me as I'm scrolling
(05:31):
through.
It looks like it's in prettygood shape here, angie, so why
don't we take some of yourquestions?
Would that be okay?
Speaker 2 (05:36):
Yeah, absolutely.
In the recipe program you havethese checklists, which are
wonderful, and I have been goingthrough the checklist.
So on the first part of thechecklist I noticed that creator
mode.
Is that something that's stillgoing on?
Do we still have creator mode?
Does it exist anymore, or wasit something old?
Speaker 1 (05:58):
Yeah, that's a great catch and I'll go back through
to make sure that the checklistlinks are now updated, because
creator mode has been retired.
I think it was actually earlierthis year that LinkedIn made
that decision to discontinuecreator mode as a setting per se
, but a lot of the features thatthey gave access to within
creator mode are still onLinkedIn.
So, for example, when youturned on creator mode, the
(06:20):
follow button became yourdefault.
That still exists, so if youturned it on, it's still set up
that way, and they also give youaccess to some of the other
LinkedIn services and solutionsLinkedIn Live, linkedin Audio
Events, etc.
By the way, audio is beingretired soon as well, and they
also gave us the ability to addhashtags at the top of our
profile.
That no longer exists as well.
Unfortunately, it looks likeyou've got a copy of a checklist
(06:41):
that I haven't updated yet.
I'll double back through that,but you are correct in that
creator mode was something thatLinkedIn used to have, but, yes,
it has been retired.
Speaker 2 (06:51):
Okay, great.
Now.
Something a little bit unusualabout me is, even though I am an
independent consultant in myown business, I also have a
part-time job on the side.
So you see in Trova listedthere in my section, yes, and
then you'll see it in my aboutsection as well, and I wanted to
(07:13):
see if that makes sense.
Speaker 1 (07:17):
Okay, are they aware at in Trova that you have your
own business as well on the side?
So there's no, no need to hideit.
I sometimes I have people thatwill work a side hustle or we
used to call it moonlighting orsomething on the side in the
weekends and things like that.
As long as there's not aconflict of interest to show it
on your profile, what I alwaysrecommend is that you speak to
(07:37):
your primary audience first,which may have some overlap in
both groups, but sometimes theprimary audience in your case
might be for your own businessand your secondary audience
might be for the part-timeemployment that you hold on
there, or it might be reverseorder.
So I want you to think aboutwhich is your top priority.
Is it Nautilus Solutions or isit Entrova, would you say?
Speaker 2 (08:00):
It's a difficult call just because both of them are
revenue streams that I'mcurrently hoping to continue on.
In the perfect world, I wouldwant a full-time position within
Trovo with Nautilus on the sideas another revenue stream, and
then Healing Hearts Hub as amembership, with another revenue
stream.
So I'm really trying to buildmy brand out and expand my reach
(08:26):
for sure.
So it depends on the day andthe time and what's going on.
If I'm currently promoting forNautilus Solutions, then
Nautilus would definitely be inthe forefront.
Speaker 1 (08:37):
Okay.
So what I might suggest and letme just click to refresh your
profile and we'll look at yourabout in the collapsed view is
in the first four lines, what Iwould do is think about the
common denominators or thethings that are the same about
Nautilus and Entroba and, in thefirst four sentences, describe
that.
So it might be on a broad level,I help clients and team members
(09:02):
to achieve their business goals, support their healthcare
journey, and I'm just makingthis up as I go along.
So talk about the things thatare common themes with all of
the audiences that you serve,both as an employee and also as
being self-employed.
So that might be the firstparagraph and then the second
paragraph.
If you're on the fence about it, I would say let's put the
(09:23):
employer, even if it's apart-time employee, let's put
the employer second, because youcan't go wrong with that
approach, especially if yourhope might be to move into a
full-time role with thatorganization, and then put
Nautilus in the third position.
So I think what you've gotthere is a great starting point.
I might just suggest adding inan intro paragraph what do you
think about that?
Speaker 2 (09:43):
No, that's great, and the intro paragraph is the
paragraph about the commoncommonalities between the two.
Exactly, exactly, awesome.
I was writing that down too,you're welcome.
Speaker 1 (09:55):
Yeah.
Any other questions before wewrap up for today?
Speaker 2 (10:00):
Not really.
Linkedin is definitelysomething I have been engaging
on and working on for quite sometime.
The one great thing about yourprogram is it actually helped me
, encouraged me, to remember topost more often.
So I'm trying to do a postevery Monday for Monday
motivation, and then Wednesdaywhen and those are different
(10:23):
just to keep me posting but thenfinding the right things to
post.
Do you have an idea of how longshould you spend creating and
crafting your post?
I could get lost in this andspend hours and I just don't
have hours to spend.
Speaker 1 (10:38):
Yeah, I would say I don't want you spending hours
creating a post.
I think it depends on theindividual.
If you're resharing an articlelike maybe you find an industry
article that talks aboutmotivation in the last two
months of the year, for example,and you're resharing that, it
may not take you more than fiveor 10 minutes.
You click on the share link,you add in some setup text and
(10:59):
you click on publish.
As opposed to if you'recreating like a custom video.
It might take you a little bitlonger because you're doing some
editing, creating a thumbnail,things that go along with it.
But I don't want the timecommitment to be a hurdle.
So if I were you, what I woulddo is if in Trova, are they
active on LinkedIn?
Do they publish posts fromtheir company page?
Speaker 2 (11:20):
I believe they do Okay.
Speaker 1 (11:21):
So I might suggest, like once a month, and if you're
posting on average twice a week, so let's just say in a month
there's four weeks, a total ofeight posts.
Let's say that one of thoseposts you do a repost with your
thoughts from your company pagethat helps to support your
employer.
You don't have to find thecontent it's already something
that's published out there andrepublish that out.
(11:42):
And then for the other posts,what I might do if I were you,
angie, is just spend an hourwhen you have some free time and
just brainstorm different ideasof things that you could post,
because I feel, from what I hearfrom many of my clients, is the
biggest struggle is coming upwith what to post.
And then, once we have thoseideas, it doesn't take as long
to maybe knock something out,whether it's just text or a
(12:05):
graphic that we create in Canva,or finding a favorite
inspirational quote from aGoogle search or an industry
article, things like that.
But if you have like a list ofideas to pull from, I think that
can help with reducing the timeit takes to publish posts.
Does that help you?
Speaker 2 (12:23):
Yes, I think your social media calendar idea, too,
would probably help a lot withthat.
Speaker 1 (12:28):
Absolutely yeah, and Angie's referencing inside the
recipe.
We've got a content calendarbonus which kind of walks you
through planning andbrainstorming and coming up with
different ideas.
But yeah, certainly that couldbe a good guide for you going
through that.
Speaker 2 (12:41):
Wonderful, I just need to schedule it and get it
done.
Speaker 1 (12:44):
There you go as we wrap up our time together today.
Angie, I want to ask thequestion are you open to
individuals who either arewatching this on YouTube or
listening to it on the podcastlater?
Are you open to them invitingyou to connect?
Speaker 2 (12:56):
Absolutely.
Just please mention that,Brenda, and that you saw the
podcast.
Speaker 1 (13:01):
Wonderful and I'll just read it off for those that
are listening on the podcast.
You'll go to linkedincom, slashin slash, angela Cox, msn.
And I will put the link in shownotes if you're interested in
checking that out.
Let me just stop the screenshare here and I just want to
say thank you again, angie, foryour time today and looking
forward to continuing to watchyour progress on LinkedIn.
Speaker 2 (13:23):
Thank you, brenda.
Have a great day.
You too, take care.
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