March 31, 2025 • 11 mins
In this LinkedIn profile mini audit, I review Julie Kleinhans' profile and provide tips for optimization. Julie, the founder of Reshape and Recover, helps people overcome food addiction and emotional eating through her Christ-centered 12-step program.
Key suggestions include adding descriptive text to her top header card website link, enhancing the About section with a detailed backstory and call to action, updating the LinkedIn URL, and leveraging keywords for better visibility.
These tips aim to attract the right audience, improve profile aesthetics, and enhance searchability.
00:00 Introduction and Guest Introduction
01:04 Profile Overview and Initial Suggestions
03:02 Detailed Profile Optimization Tips
06:58 Customizing LinkedIn URL
08:49 Final Thoughts and Additional Resources
Want to learn more about how to request a LinkedIn profile mini-audit? Download my FREE "15 LinkedIn Profile Tips for Coaches & Consultants" checklist, and watch your emails for details.
**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey, it's Brenda Meller.
Back again for another LinkedInProfile Mini Audit, and I'm
joined today by Julie Klein-Hans.
Julie, how are you doing today?
Good, how are you?
I'm doing great, thank you, andas I'm going to start to share
your profile up on screen here,julie, as I'm doing that, could
you take a minute and tell usyour name, the name of your
business, what do you do and whodo you help?
Speaker 2 (00:22):
I'm Julie Klein Hans, founder of Reshape and Recover.
The Christ-centered 12-steponline membership program helps
people overcome food addictionand overeating and achieve
lasting freedom.
I serve people who strugglewith long-term weight loss,
emotional eating andfood-related strongholds, and
(00:47):
whether they're new to their 12step recovery or just wanting to
grow more along spiritual linesand looking for a long term
solution to weight loss.
Speaker 1 (00:56):
Wonderful.
I love your spiritual focus andI love that you're doing work
that's helping to improve andprobably transform people's
lives as well.
So, as we look at your LinkedInprofile today here, julie,
would you like, do you have somespecific questions you'd like
me to answer, or would you likejust some pointers?
What would be most helpful?
Some pointers would be great.
Okay, great.
(01:17):
It looks like right now you'vegot a profile that's pretty well
filled out in here.
One thing I see is, at the topof your profile, we have your
name field.
We have your headline field.
Your headline, by the way, doesa really great job of defining
who it is that you serve, theproblems that you solve, the
solutions that you're offering.
Really great job there.
Underneath that, we have yourlocation and then there's a
(01:39):
website link that saysreshapeandrecovercom.
So one of the suggestions I'mgonna give to you and I'm gonna
pull my profile up just so youcan see as comparison here is to
change that website link andadd in some descriptive text.
So what you can do is andhere's just an example of that
so instead of sayingmellormarketingcom slash webinar
(02:00):
, you can actually put somedescriptive text in there, and
to do that, what you need to dois click on that gray pencil
icon to get into your edit introsection, scroll all the way
down to the bottom and then, inthe place where you have that
link right now, yours readsreshapeandrecovercom.
You'll have a box underneaththat will say link text and,
(02:20):
julie, what you can do is youcan describe, in 30 characters
or less, what do people get whenthey visit that link or, more
importantly, what is a problemthat you solve or the solution
that you're offering there.
So maybe it's ready, or lookingto recover from overeating, or
want fast weight loss, orsomething that's descriptive,
and I'm probably using the wrongwords and phrases, but you see
(02:42):
where I'm going here with theusing a phrase that's leading
people in.
Yeah, sounds great, thank you.
Yeah, it's a simple techniqueand I always say it's an easier
way rather than just referringpeople to the website, giving
them the solution that they'regoing to achieve by visiting
that link.
So that helps sometimes tobring them in there.
All right, let's move on down toyour about statement.
(03:06):
Let me see if anything'sjumping out at me here, okay, so
here's a great opportunity,julie, to tell more of the
backstory, maybe describe moreof your business.
So important to keep in mindhere is that LinkedIn gives you
2600 characters in total for theabout statement.
Now, the most importantcharacters in here are actually
the first 400 to 450 or so,which is what appears in this
(03:27):
previewable area.
I just refreshed the page soyou can see here what I'm
referring to.
So imagine, julie, that mostpeople visiting your profile
will not click on see more, andthat's actually a statistic.
95% of people visiting ourprofiles don't click on see more
.
Now, the right people will ifwe've captured their attention
and if what's in the firstparagraph is compelling.
(03:49):
Now you've done a great job ofwriting in your first four
sentences here, the first fourlines, rather.
Here You've described are youor someone struggling to lose
weight because of overeating?
I understand, I've been there.
You're hooking them inimmediately, and then you're
also talking about the Christcentered approach that you're
using.
That's going to attract peoplethat are within that same
(04:09):
religion methodology as well,and it's going to push the wrong
people away, which is OK.
We don't want people visitingyour profile.
They're looking for lifecoaching.
We want to keep the people onyour profile that are struggling
with overeating.
Now an opportunity forimprovement in here, julie, is
what I like to do is in thefirst four lines, usually like
in the last line, try to add insome call to action.
(04:30):
If you're interested, learnmore by emailing me at julie at
websitecom.
Or if you're interested inlearning more, go to websitecom,
giving them some type of a callto action in there.
You can keep everything thatyou have, but what I might
suggest, julie, is start toaction in there.
You can keep everything thatyou have, but what I might
suggest, julie, is start tosplit this out.
So keep the first four linesall in one thick paragraph.
(04:51):
After we get to that end of thewhere it says see more, then do
a paragraph break and do asecond paragraph, and I've
actually got a formula for aboutstatements.
I'll send you the blog afterour call here today.
What I like to do is, in thefirst four lines, what do you do
, who do you help and what doyou help them with, ending with
a call to action.
Second paragraph is describingyour company and your company I
(05:14):
created.
Reshape and Recover because, ortalk about that backstory, what
led you to creating the companythat you're currently involved
with, and then maybe evenlisting, like a bulleted list of
products or services underneaththat, offering a 12-step
program individual coaching,team training.
I'm just making this up here,but almost making a menu.
(05:34):
If you were to walk into arestaurant, you'd have a menu of
things that you can order, somaking it super easy for people
if they're interested in doingbusiness with you.
So first paragraph is what doyou do?
Who do you help?
What do you help them with?
Contact info?
Second paragraph is about thecompany.
Maybe the third paragraph mightbe some of that career or
professional backstory.
(05:54):
Prior to starting my company, Iworked within XYZ industries
and I struggled with my weightfor many years.
What's the why behind it iswhat you're doing and why are
you qualified to do what you'redoing as well.
So just using this space as anopportunity to tell more of your
backstory.
Linkedin gives us 2,600characters in here, and I always
like to say I'm anopportunistic marketer.
(06:16):
So if LinkedIn gives me a box,I'm going to put something in
that box.
And if LinkedIn says that boxcan contain up to 2,600
characters, I'm going to use asmany of those as I can, because
can contain up to 2,600characters.
I'm going to use as many ofthose as I can, because what's
important to keep in mind here,julie, is that not everyone will
read all of it, but the morekeywords and phrases that you
include in there that arerelevant to the work that you do
, the more likely that whensomeone goes into the search bar
(06:38):
at the top, the more likelyyou'll be to come up to their
search results.
If you're using more of thosecharacters and for the right
people reading your profile, itcan really help to build up that
trust, to help to educate themand inform them a bit more about
your work.
What do you think about thattechnique?
It sounds great, Good, okay,all right.
(06:58):
And then one other thing Inoticed was that when I did a
page refresh, I noticed at thetop in your LinkedIn URL that
when I did a page refresh, Inoticed at the top in your
LinkedIn URL it currently readslinkedincom slash
julie-kleinhansdash, and thenit's like an alphanumeric
combination and that's somethingthat you can actually change
and you can simplify, and I'mgoing to pop over to my profile
(07:19):
just to show you where you cando that.
What you'll want to do is go tothe top of your profile In the
upper right-hand corner.
You're going to see a white boxthat says Profile Language and
Public Profile and URL.
If you click on that littlegray pencil icon there, it's
going to take you to a page thatsays Public Profile Settings
(07:40):
and in the upper right-handcorner, in that white box, it's
going to say Edit your CustomURL.
There's a little blue pencilhere and we click on that little
blue pencil and you're going tosee.
The only thing that you canchange is after the last slash
mark.
Now, if I were you, julie, Iwould try to make it just first
name and last name.
You can keep the dash if youwant, or I don't do a dash in
mine.
It's perfectly fine that way,but delete out the gobbledygook,
(08:03):
the alphanumeric 429806289.
For some reason and I don't knowwhy, but LinkedIn assigns a
number combination to your URLwhen you first set up your
profile and by simplifying it,it does two things.
One is it helps you to come upin more relevant searches when
people are searching for yourname, either within LinkedIn or
(08:24):
even in Google searches.
And the second thing is whenpeople land on for your name,
either within LinkedIn or evenin Google searches.
And the second thing is whenpeople land on your profile and
they see that URL.
Sometimes when we see that it'sthe sign of a LinkedIn newbie,
like somebody who's just gettingstarted on the platform, and
more often than not, julie, it'sjust honestly like people don't
know that they can change it orwhere that they can change it.
So now you've been informed andyou have the opportunity to
clean that up.
(08:44):
What do you think about that?
Great Thank you.
Great advice.
You're welcome, and do keep inmind that when you do change
your LinkedIn URL, if you'reusing that in any other places
on your website, on yourInstagram, facebook, other
places pointing to LinkedIn,linkedin will redirect the
traffic for about six months toa year, but do make sure to get
that web link updated with thenew URL.
(09:06):
That's in there.
All right, any questions aboutany of the tips that we've
covered so far here today?
Speaker 2 (09:11):
No, thank you.
It's very helpful.
Oh good.
Speaker 1 (09:14):
I'm so glad to see and, by the way, love, we're on
zoom on YouTube right now forthe podcast listeners.
You'll have to come over toYouTube and check it out, but I
love how you have behind yousome imagery of your logo and
your messaging as well.
It really does a good job ofhelping to bring that brand
continuity together.
Oh, thank you.
Yeah, all right, great.
Thank you, julie, for theopportunity to review your
profile.
(09:34):
I hope this session was helpfulfor you today.
Speaker 2 (09:36):
Very helpful.
Thank you so much, you'rewelcome.
Speaker 1 (09:39):
And for our podcast listeners and YouTube viewers.
If you are interested ingetting a LinkedIn profile mini
audit, download my free LinkedInchecklist, which is called 15
LinkedIn profile tips forcoaches and consultants.
Watch the emails that you getfrom me, because in one of the
final emails in that seriesyou'll see a link to schedule
your own free LinkedIn profilemini audit.
With that said, thank you somuch for listening and for
(10:01):
viewing, and have a wonderfulday.
Hey, it's Brenda Meller.
Back again for another LinkedInProfile Mini Audit, and I'm
joined today by Julie Klein-Hans.
Julie, how are you doing today?
Good, how are you?
I'm doing great, thank you, andas I'm going to start to share
your profile up on screen here,julie, as I'm doing that, could
you take a minute and tell usyour name, the name of your
business, what do you do and whodo you help?
Speaker 2 (00:22):
I'm Julie Klein Hans, founder of Reshape and Recover.
The Christ-centered 12-steponline membership program helps
people overcome food addictionand overeating and achieve
lasting freedom.
I serve people who strugglewith long-term weight loss,
emotional eating andfood-related strongholds, and
(00:47):
whether they're new to their 12step recovery or just wanting to
grow more along spiritual linesand looking for a long term
solution to weight loss.
Speaker 1 (00:56):
Wonderful.
I love your spiritual focus andI love that you're doing work
that's helping to improve andprobably transform people's
lives as well.
So, as we look at your LinkedInprofile today here, julie,
would you like, do you have somespecific questions you'd like
me to answer, or would you likejust some pointers?
What would be most helpful?
Some pointers would be great.
Okay, great.
(01:17):
It looks like right now you'vegot a profile that's pretty well
filled out in here.
One thing I see is, at the topof your profile, we have your
name field.
We have your headline field.
Your headline, by the way, doesa really great job of defining
who it is that you serve, theproblems that you solve, the
solutions that you're offering.
Really great job there.
Underneath that, we have yourlocation and then there's a
(01:39):
website link that saysreshapeandrecovercom.
So one of the suggestions I'mgonna give to you and I'm gonna
pull my profile up just so youcan see as comparison here is to
change that website link andadd in some descriptive text.
So what you can do is andhere's just an example of that
so instead of sayingmellormarketingcom slash webinar
(02:00):
, you can actually put somedescriptive text in there, and
to do that, what you need to dois click on that gray pencil
icon to get into your edit introsection, scroll all the way
down to the bottom and then, inthe place where you have that
link right now, yours readsreshapeandrecovercom.
You'll have a box underneaththat will say link text and,
(02:20):
julie, what you can do is youcan describe, in 30 characters
or less, what do people get whenthey visit that link or, more
importantly, what is a problemthat you solve or the solution
that you're offering there.
So maybe it's ready, or lookingto recover from overeating, or
want fast weight loss, orsomething that's descriptive,
and I'm probably using the wrongwords and phrases, but you see
(02:42):
where I'm going here with theusing a phrase that's leading
people in.
Yeah, sounds great, thank you.
Yeah, it's a simple techniqueand I always say it's an easier
way rather than just referringpeople to the website, giving
them the solution that they'regoing to achieve by visiting
that link.
So that helps sometimes tobring them in there.
All right, let's move on down toyour about statement.
(03:06):
Let me see if anything'sjumping out at me here, okay, so
here's a great opportunity,julie, to tell more of the
backstory, maybe describe moreof your business.
So important to keep in mindhere is that LinkedIn gives you
2600 characters in total for theabout statement.
Now, the most importantcharacters in here are actually
the first 400 to 450 or so,which is what appears in this
(03:27):
previewable area.
I just refreshed the page soyou can see here what I'm
referring to.
So imagine, julie, that mostpeople visiting your profile
will not click on see more, andthat's actually a statistic.
95% of people visiting ourprofiles don't click on see more
.
Now, the right people will ifwe've captured their attention
and if what's in the firstparagraph is compelling.
(03:49):
Now you've done a great job ofwriting in your first four
sentences here, the first fourlines, rather.
Here You've described are youor someone struggling to lose
weight because of overeating?
I understand, I've been there.
You're hooking them inimmediately, and then you're
also talking about the Christcentered approach that you're
using.
That's going to attract peoplethat are within that same
(04:09):
religion methodology as well,and it's going to push the wrong
people away, which is OK.
We don't want people visitingyour profile.
They're looking for lifecoaching.
We want to keep the people onyour profile that are struggling
with overeating.
Now an opportunity forimprovement in here, julie, is
what I like to do is in thefirst four lines, usually like
in the last line, try to add insome call to action.
(04:30):
If you're interested, learnmore by emailing me at julie at
websitecom.
Or if you're interested inlearning more, go to websitecom,
giving them some type of a callto action in there.
You can keep everything thatyou have, but what I might
suggest, julie, is start toaction in there.
You can keep everything thatyou have, but what I might
suggest, julie, is start tosplit this out.
So keep the first four linesall in one thick paragraph.
(04:51):
After we get to that end of thewhere it says see more, then do
a paragraph break and do asecond paragraph, and I've
actually got a formula for aboutstatements.
I'll send you the blog afterour call here today.
What I like to do is, in thefirst four lines, what do you do
, who do you help and what doyou help them with, ending with
a call to action.
Second paragraph is describingyour company and your company I
(05:14):
created.
Reshape and Recover because, ortalk about that backstory, what
led you to creating the companythat you're currently involved
with, and then maybe evenlisting, like a bulleted list of
products or services underneaththat, offering a 12-step
program individual coaching,team training.
I'm just making this up here,but almost making a menu.
(05:34):
If you were to walk into arestaurant, you'd have a menu of
things that you can order, somaking it super easy for people
if they're interested in doingbusiness with you.
So first paragraph is what doyou do?
Who do you help?
What do you help them with?
Contact info?
Second paragraph is about thecompany.
Maybe the third paragraph mightbe some of that career or
professional backstory.
(05:54):
Prior to starting my company, Iworked within XYZ industries
and I struggled with my weightfor many years.
What's the why behind it iswhat you're doing and why are
you qualified to do what you'redoing as well.
So just using this space as anopportunity to tell more of your
backstory.
Linkedin gives us 2,600characters in here, and I always
like to say I'm anopportunistic marketer.
(06:16):
So if LinkedIn gives me a box,I'm going to put something in
that box.
And if LinkedIn says that boxcan contain up to 2,600
characters, I'm going to use asmany of those as I can, because
can contain up to 2,600characters.
I'm going to use as many ofthose as I can, because what's
important to keep in mind here,julie, is that not everyone will
read all of it, but the morekeywords and phrases that you
include in there that arerelevant to the work that you do
, the more likely that whensomeone goes into the search bar
(06:38):
at the top, the more likelyyou'll be to come up to their
search results.
If you're using more of thosecharacters and for the right
people reading your profile, itcan really help to build up that
trust, to help to educate themand inform them a bit more about
your work.
What do you think about thattechnique?
It sounds great, Good, okay,all right.
(06:58):
And then one other thing Inoticed was that when I did a
page refresh, I noticed at thetop in your LinkedIn URL that
when I did a page refresh, Inoticed at the top in your
LinkedIn URL it currently readslinkedincom slash
julie-kleinhansdash, and thenit's like an alphanumeric
combination and that's somethingthat you can actually change
and you can simplify, and I'mgoing to pop over to my profile
(07:19):
just to show you where you cando that.
What you'll want to do is go tothe top of your profile In the
upper right-hand corner.
You're going to see a white boxthat says Profile Language and
Public Profile and URL.
If you click on that littlegray pencil icon there, it's
going to take you to a page thatsays Public Profile Settings
(07:40):
and in the upper right-handcorner, in that white box, it's
going to say Edit your CustomURL.
There's a little blue pencilhere and we click on that little
blue pencil and you're going tosee.
The only thing that you canchange is after the last slash
mark.
Now, if I were you, julie, Iwould try to make it just first
name and last name.
You can keep the dash if youwant, or I don't do a dash in
mine.
It's perfectly fine that way,but delete out the gobbledygook,
(08:03):
the alphanumeric 429806289.
For some reason and I don't knowwhy, but LinkedIn assigns a
number combination to your URLwhen you first set up your
profile and by simplifying it,it does two things.
One is it helps you to come upin more relevant searches when
people are searching for yourname, either within LinkedIn or
(08:24):
even in Google searches.
And the second thing is whenpeople land on for your name,
either within LinkedIn or evenin Google searches.
And the second thing is whenpeople land on your profile and
they see that URL.
Sometimes when we see that it'sthe sign of a LinkedIn newbie,
like somebody who's just gettingstarted on the platform, and
more often than not, julie, it'sjust honestly like people don't
know that they can change it orwhere that they can change it.
So now you've been informed andyou have the opportunity to
clean that up.
(08:44):
What do you think about that?
Great Thank you.
Great advice.
You're welcome, and do keep inmind that when you do change
your LinkedIn URL, if you'reusing that in any other places
on your website, on yourInstagram, facebook, other
places pointing to LinkedIn,linkedin will redirect the
traffic for about six months toa year, but do make sure to get
that web link updated with thenew URL.
(09:06):
That's in there.
All right, any questions aboutany of the tips that we've
covered so far here today?
Speaker 2 (09:11):
No, thank you.
It's very helpful.
Oh good.
Speaker 1 (09:14):
I'm so glad to see and, by the way, love, we're on
zoom on YouTube right now forthe podcast listeners.
You'll have to come over toYouTube and check it out, but I
love how you have behind yousome imagery of your logo and
your messaging as well.
It really does a good job ofhelping to bring that brand
continuity together.
Oh, thank you.
Yeah, all right, great.
Thank you, julie, for theopportunity to review your
profile.
(09:34):
I hope this session was helpfulfor you today.
Speaker 2 (09:36):
Very helpful.
Thank you so much, you'rewelcome.
Speaker 1 (09:39):
And for our podcast listeners and YouTube viewers.
If you are interested ingetting a LinkedIn profile mini
audit, download my free LinkedInchecklist, which is called 15
LinkedIn profile tips forcoaches and consultants.
Watch the emails that you getfrom me, because in one of the
final emails in that seriesyou'll see a link to schedule
your own free LinkedIn profilemini audit.
With that said, thank you somuch for listening and for
(10:01):
viewing, and have a wonderfulday.
Popular Podcasts
Are You A Charlotte?
In 1997, actress Kristin Davis’ life was forever changed when she took on the role of Charlotte York in Sex and the City. As we watched Carrie, Samantha, Miranda and Charlotte navigate relationships in NYC, the show helped push once unacceptable conversation topics out of the shadows and altered the narrative around women and sex. We all saw ourselves in them as they searched for fulfillment in life, sex and friendships. Now, Kristin Davis wants to connect with you, the fans, and share untold stories and all the behind the scenes. Together, with Kristin and special guests, what will begin with Sex and the City will evolve into talks about themes that are still so relevant today. "Are you a Charlotte?" is much more than just rewatching this beloved show, it brings the past and the present together as we talk with heart, humor and of course some optimism.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.