Entrepreneur Minds Speak

How do you create a fragrance or a scent for your product? Get the inside scoop from product development expert Emilie Mascarell, who has helped everyone from startups to established brands like L'Oreal and Estee Lauder develop signature fragrances. In today's episode, Emilie walks us through the steps of product development and custom fragrance formulation. She touches on how she sees AI being incorporated into the process in the ...

Today's guest is Carrie Sporer, co-founder of haircare brand Swair. With enthusiasm and humor, Carrie shares the lessons she learned while conquering product launch hurdles. As she says, putting out fires is part of being an entrepreneur. Carrie also talks about how traditional PR can help build consumer trust for new brands, and shares her experience of participating in Target's Accelerator Program. You can find Swair's products a...

When Lori Kranczer couldn't find non-irritating products for her children with skin sensitivities and sensory concerns, she created Raising Junior with a mission of formulating clean products and partnering with nonprofits to support children with special needs. Hear Lori's story and her advice for entrepreneurs just starting out. Raising Junior's first product is a 2-in-1 Shampoo and Body Wash with a clean formulation, available a...

Today's guest is Amy Marks-McGee, founder of Trendincite, a fragrance and flavor marketing company based in New York. Trendincite offers market research, trend reporting, and sensory excursions to stimulate creativity and inspire new product ideas. Amy gives us a behind-the-scenes peek into how the fragrances and flavors we experience daily in consumer packaged goods are chosen and developed, and shares the top fragrance and flavor...

Today's guest is Rich Small, the Executive Vice President at Hunter, an award-winning marketing and PR firm based in New York. Rich offers expert advice for emerging beauty brands, including taking creative risks to break through the noise, and how to stay current with trends. Get tips on how to reach out to influencers and build long-term relationships with them, as well as ways to pique the interest of editors who can write about...

Discover how to source quality ingredients for your supplement line with today's guest, Rob Shaw. Rob has worked in the supplement industry since 1996 and started his import/export distribution company, Blue Star Corp, in 2019. Learn what to look for in an ingredient's Certificate of Analysis and what to ask manufacturers before you agree to work with them. Learn more about Blue Star Corp at https://www.bluestar.global/

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Hey beauty entrepreneurs! Get the inside scoop on consumer-driven skincare trends from industry expert Jeffrey Martin. Make sure your products are aligned with emerging trends and hear Jeffrey's advice for scaling your business to get into larger retailers like Sephora or Ulta. Jeffrey is the Director of Marketing at Federal Package, a manufacturer of skincare products based in Chanhassen, MN. Learn more at FederalPackage.com

Need b...

Let's take a deep dive into nutraceutical and supplement manufacturing with industry expert Lucas Schmidt! In today's episode, Lucas shares his passion for the science behind new product development, as well as advice for entrepreneurs just starting out in the supplement industry. Learn more at nutracapUSA.com or reach out to Lucas at LS@nutracapUSA.com

Need branding and label design for your supplement line? Reach out to Lauren at ...

Today’s guest, Brent Baubach, shares tried-and-true techniques for building a successful Shopify store. Learn how to reach 6+ figures per month with your Shopify store by increasing your Average Order Value, reorder rate, and more. Brent is a serial entrepreneur with over 15 years of online marketing experience who has generated OVER $150 million online. He is the Co-Founder and CMO of PURE Private Label, a supplement manufacturing...

Curious how to work with influencers to launch your food, beauty or supplement product? Get expert advice marketing your product from the co-founders of UMAI Marketing! On today's episode, Alison Smith and Karin Samelson share their thoughts on paid ads, influencers, organic social, and email marketing. Learn how much to budget for marketing in your first year and the number one question to ask yourself before you start.

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Are you thinking about crafting your own alcohol or private label beverage? In today's episode, Victor Olshansky from Ziami Distillery shares his in-depth knowledge of the alcohol industry and the steps you'll need to take to get your brand off the ground. How will you appeal to your target audience? How will your packaging inspire curiosity that gets people to pick up your product? Crème de Mint is here to help you develop your br...

Hey alcohol entrepreneurs - you won't want to miss today's episode! Our guests from ZÍAMI Distillery share their knowledge about crafting alcohol and specialty beverages. Discover the steps you'll need to take to get your new product to market. How will you appeal to your target audience? How will your packaging inspire curiosity that gets people to pick up your product? Crème de Mint is here to help you develop your brand. Schedul...

Starting your own alcohol brand? In this episode, we ask alcohol beverage attorney Ryan Malkin for advice on licenses, distribution contracts, marketing, and label requirements to help you start off on the right foot and avoid legal troubles down the road.Don't miss any of the helpful topics and guest speakers we have coming up. Hit the Subscribe button!You can find Ryan Malkin online: https://www.malkinlawfirm.com/ Ryan@malkin.law...

Dreaming about creating a dietary supplement from scratch, but not sure where to start? Our guest today is Chad Brey, a chemist who has formulated hundreds of dietary supplements. He discusses the 3-phase process of developing and manufacturing unique supplement formulas and shares valuable guidance for entrepreneurs looking to create a vitamin or supplement from scratch. You can find Chad Brey online: https://thevitaminchemist.org...

Are you struggling to understand regulatory for your herbs and supplements?? Look no further! This week, our guest is Dr. Zoë Gardner, a self-proclaimed herb nerd with over 20 years of experience working with medicinal plants. She earned a Ph.D. in plant science from the University of Massachusetts and co-leads the Emblossom Herbal Conference. Zoë shares her knowledge about product claims and caution statements, as well as what goe...