November 1, 2023 • 25 mins
Most businesses start with WHAT—the products or services they offer. Or they focus on HOW—the way they operate that sets them apart from their competition. But the most successful brands start with WHY. WHY is more compelling—it taps into interest and passion. It speaks to a purpose, cause or belief. It’s the very reason your business exists. Lauren and Natalie ask some questions to help you tap into your why.
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