Chris Voss is someone who seems to have popped up out of nowhere before beginning to appear everywhere.
A former hostage negotiator, Voss watched his New York Times bestselling book, Never Split the Difference, become an instant classic in the business world as entrepreneurs soaked up his tactics.
But how, exactly, did his book skyrocket to the top of bestseller lists and become so highly quotable? Turns out Voss took a very deliberate approach to his book promotion and it paid off handsomely. Spoiler alert: podcast interviews changed the game while book tours did not.
Listen to this can't-miss episode re-release to find out more.
ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.