Episode Transcript
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Bill Gilliland (00:02):
Hi there.
Welcome to this week's episodeof Epic Entrepreneurs.
I have got an amazing guesttoday.
And but first, I'm BillGilliland.
I am the principal and actioncoach, Business Growth Partners,
and one of the founders andprincipals at the Asheville
Business Summit.
But at today, we're not talkingabout me.
We're talking about Will.
(00:24):
And so I've got Will from HighSide Home Inspections.
Will King, welcome to thepodcast.
Tell us a little bit aboutHighside Home Inspections and
what you do and how you do ithere in our communities.
Will King (00:36):
Yeah.
Thanks, Bill.
High Side Home Inspections, wedo residential home inspections
for buyers and sellers, um, oreven just folks that um own
their own home and just want toknow the kind of the status of
the home, the health of thehome.
Um, most of what we do is forreal estate transactions, but
(00:56):
again, we can just if you justown a home and kind of want to
know if there's things that needto be repaired or maintained,
we we do that too.
Bill Gilliland (01:04):
Yeah, I think
that's a very underutilized
service.
I I know that we were at onetime in in my life, we were
looking at we weren't in a hurryto sell our house, but we knew
we were going to moveeventually.
And I mean, that that was superhelpful to have a and it was
another town, and a homeinspector come out, just tell us
everything that needed to bedone, and we just did it.
(01:26):
And I I was amazed a lot of it,you know, I thought, man, this
is gonna be, you know, tens ofthousands of dollars.
And it just wasn't.
It was just a lot of littlestuff to get fixed, you know,
and to to make the house worthmore money when we finally did
list it.
So yeah.
Will King (01:42):
Yeah, the the best
way to um get the most money for
your home uh kind of over timeis to do continual maintenance
on it.
You know, there's there'salways something to do in a
home, and not all of it is ishuge, you know.
No, no.
Bill Gilliland (01:57):
In fact, most of
it isn't if you just do it
along the way.
So yeah, it's interesting.
Well, let me ask, let's talkabout business a minute.
So if you had to start fromsquare one in business, what
would you do differently?
Will King (02:09):
I would uh do a
little more research on things
like marketing.
Um uh you know, I I attendedthe Asheville Business Summit
this year, and I'm doing the 30Xchallenge, and I would quite
frankly do a lot of that stuff.
Um uh I would start with theend in mind versus just kind of
making my own way through it.
(02:31):
Um and I I as I'm going throughthis program, I'm only on day,
I don't know, what are we on,day nine or something right now?
Bill Gilliland (02:40):
Yeah.
Will King (02:40):
Um I would really
start with the end in mind and
then and build and build buildmy marketing and my business
with that in mind.
And it really does make it aclear picture.
Yeah, perfect.
Bill Gilliland (02:56):
Perfect.
I love that.
Well, a little bit selfishly.
Tell us how the 30X challengeis going and what you're getting
out of that.
Will King (03:02):
Um, so I I just
started in January.
So a lot of it or some of itdoesn't necessarily apply to me
directly, but I can see how itwill in the next year or two.
Uh, but it's going well.
Um, I've already kind ofchanged the way I do marketing,
um, or or I'm making a plan ofhow I change the way I do
marketing.
And um I've uh run run somenumbers and figured out what I
(03:26):
need to what I need to do nextyear to reach my goals.
And so it's it's definitelyworthwhile.
Bill Gilliland (03:34):
Yeah, yeah.
No, I tell people in thechallenge, like, look, just make
a list of all the action items.
It might be a six-year list ora three-year list.
It's not, you're not it's somuch there that you know, don't
you know, do the things that arecritical now that you need to
do to move forward.
But I think just you know,getting, like you say, begin
with the end in mind, figure outthe figure out the goals.
(03:54):
So, um so what have been someof your learnings as an owner
since you started?
Will King (04:04):
Um wow, that's a
that's a good question.
Um first it's uh it's moredifficult than you think, or if
you don't do the planning, it'smore difficult to um to market
and to to get repeat businessthan than I initially had
thought.
(04:24):
Um there's a lot more um thingsin the background.
It's not just home inspectionswhen you own a business, it's uh
of course, marketing andbudgets and um customer contact,
and it's it's it's more on theback end than I had anticipated.
Bill Gilliland (04:45):
Yeah, I think
that's what happens a lot of
times.
People say, well, holy cow, youknow, I can I can do the tech
stuff.
I, you know, whatever thetechnical job of the business,
your case, home inspections, butI, you know, I didn't count on
you know the financial and theand all you know the time that
it takes to do the marketing andthe sales and the you know the
the whole thing.
So yeah, it's great.
So what are what are this thisquestion always cracks me up?
(05:09):
So what are some commonmisconceptions about running a
business?
Will King (05:14):
Um that um but I
guess one of them is that
business will just kind of showup.
And uh that that that's that'snot the case.
Bill Gilliland (05:27):
Yeah, if you
build it, they will come.
It doesn't work that way, yeah.
Will King (05:30):
Right, not
necessarily.
Um I this year have spent a lotof time doing my my most of my
marketing plan was justnetworking.
And um, you know, networking'skind of like fishing.
It's uh you you really neverknow what you're gonna get.
Uh if you know, if uh if if youcaught fish every time, they'd
(05:52):
call it catching, not notfishing.
So um this year I plan to put amore targeted marketing force
as uh as as I plan for quarterone of next year and even the
end of this year.
Bill Gilliland (06:08):
Yeah, so being
more intentional with um with
the target.
But you know, sometimes it'shard to figure out who the
target is until you've gonefishing a little bit.
You know, you you you gotta goto figure out where the fish
are, you sometimes you have togo fishing a couple of times to
figure that out.
So good on you for getting outthere and seeing what network
events work and which ones don'twork, and you know, those kind
(06:29):
of things.
So, what do you attribute yourgrowth to?
Will King (06:34):
Um I I guess I
attribute my growth mostly to my
communication strategies withclients that I have currently.
Um I um I I like to meet withall of my clients at the end of
my inspection so I can give thema kind of a verbal summary
(06:54):
before I hand them a report.
And they seem to they seem toappreciate that.
And that has um led toreferrals from both agents and
um and other clients just won'tthat I've that I've met.
Bill Gilliland (07:08):
I love it.
Will King (07:09):
Um and uh I'm
reminders and questions, and I'm
I'm I'm just available for forfor my clients.
Bill Gilliland (07:21):
Love it.
Love it.
Yeah, anything to getreferrals.
I mean, referrals are obviouslyeasy business or easier
business, not easy, but easier.
So how do you balance likepersonal life and business life?
Will King (07:37):
Um, that's a good
question.
It hasn't been a great balanceso far.
Um, and mostly because, youknow, I'm just starting.
I when the phone rings, Ianswer it, even if it's 8 30 at
night.
Um and uh I have started makinga so I take Mondays and I I
spend that time doing personalstuff and then working directly
(07:59):
on the business and not doinganything home inspection-wise.
Um, and that has helped kind ofthe the work-life balance.
Before I before I got into homeinspections, I was in in the
classroom, I was a classroomteacher, and um, I didn't do
well with work-life balance atthat time either.
So I'm it's one of the thingsI'm still working on.
Bill Gilliland (08:21):
Yeah, I mean, uh
balance is a tough word, right?
Right.
You know, what what does thatreally mean?
I mean, I, you know, and so Ithink you have to define what it
means for you.
I mean, what's your you know,what's your system or what's
your plan?
You know, the you know, inancient times the plan was work
six days and get a day off,essentially.
(08:43):
And so that's what the ancientscripts say.
But it's, you know, what what'syour plan?
So I mean, I I think that's Ithink that's a good one to to to
take Mondays and make it a dayof for you know taking care of
all the personal stuff.
Love that stuff.
So um let me give you a sort ofa quick fire round, get your
(09:04):
thoughts on it.
You know, B Epic is our acronymhere, and I'll tell you, you
know, I'll tell you what theact, you know, what the letters
stand for, and then you justtell me a little bit about like
you know, one or two sentencesat most, what that what that
means to you.
So the first one is B, which isbring the energy.
So what are your thoughtsaround bringing the energy?
Will King (09:25):
Um, I I mean I think
as a as an owner, my energy
toward how I communicate withclients and network and market
and all that stuff really driveshow people view me.
And um, if you do if if youdon't bring a positive energy,
then um I feel like a positiveenergy is the best way to to
(09:46):
reach people and to have themwant to do business with you.
Bill Gilliland (09:49):
Yeah, 100%.
Yeah, I mean, energy bringsenergy.
I mean, it's it so E stands foreducation.
Will King (09:57):
All right, yeah.
Um in fact, I feel like that'show I set myself apart.
Uh I'm a former teacher, andyou know, most of what I do is
bring peace of mind to eitherbuyers or sellers, um, if if if
they're you know, if they'rebuying a home.
And part of that is education,and that's part of the reason
(10:17):
why I I like to meet with myclients after after for a verbal
summary to kind of educate themabout my findings.
And, you know, there's alwayssomething that needs to be fixed
in a home, and it doesn't meanit's uh uh a reason not to buy
it or to tear it all down orwhatever.
Right.
Bill Gilliland (10:37):
Yeah, I I yeah,
I always think that you know
really good sales is reallyeducation and allowing other
people to buy.
And so um, yeah, I think that'sfantastic.
So P stands for planning.
Will King (10:53):
Um yeah, planning
certainly if you own your own
business, is uh it's a superimportant thing as I'm learning
right now.
Um and if you yeah, for me,planning starts now, currently,
with uh the end in mind.
And then once you know yourgoal, you can you can get there.
And without a plan, you justkind of flying in the dark.
(11:14):
Yeah, 100%.
Bill Gilliland (11:15):
Yeah, I like it.
So I stands for inspiration.
Will King (11:20):
Hmm, inspiration.
I guess yeah you gotta findinspiration every day to show up
and do the plan.
Bill Gilliland (11:29):
Yeah, it's not
always easy.
You gotta, yeah.
So where do you findinspiration?
Will King (11:34):
Um I I find I guess I
find inspiration in helping
people and providing peace ofmind.
Um and and part of that is inthe education of folks about
their homes.
Bill Gilliland (11:50):
Yeah, no, I love
that.
I love that.
Yeah.
Will King (11:52):
I feel like I'm
getting some light here.
Let me see if I can thatbetter.
Bill Gilliland (11:57):
Yeah, you look,
you're looking it.
It's all right, it's all good.
It's all good here.
So the last the last and thelast letter in B Epic is is is
C, which is commitment.
Will King (12:08):
Mm-hmm.
Yeah.
Um it's easy to lose thatcommitment if you don't
immediately aren't immediatelysuccessful in whatever you're
doing.
And you know, uh commitment isin my mind is the way to to get
better at whatever it is.
So you you know, just becauseit's hard doesn't mean you give
(12:28):
up.
Love that.
Bill Gilliland (12:30):
Yeah, I love
that.
Yep.
So what words of advice wouldyou offer other business owners
who are looking to grow?
Will King (12:39):
Um if if you have if
it had if you have it in your
mind that of whatever goal youhave, commit to it and do it.
Um if you're looking to grow,then you know, I guess I've
(13:00):
learned it recently in the pastcouple weeks.
Start with the end in mind andthink big.
And then, you know, you can youcan only go as far as as as
your goal is.
So set your goals, set yourgoals high and reach them.
I love that.
Bill Gilliland (13:16):
I love that.
So you've got an event comingup.
Tell us about that.
Will King (13:20):
Um we are having a
second time and first home home
buyer's uh event.
It's at Gaidon Brewing Company.
It is on, hold on, let me makesure I get the date right.
It's on November 4th from fiveto seven.
And um we have a team of folksthat uh all having to do with
(13:42):
buying a home.
Um, Trish Lucy from IngleVolcler's Realty, um, Tapitha
Scott from Home Trust Bank, andthen Brandon Adams from Farm
Bureau Insurance, and thenmyself um from High Side Home
Inspections.
And we're just gonna givehomeowners an idea of what they
can expect uh as they either buytheir first home or uh maybe a
(14:05):
second home here in Asheville.
And uh ultimately we havecreated this team so that it's a
a seamless um trend transitionfor for all that stuff, and you
can get all the information youneed for all those things.
Bill Gilliland (14:19):
Yeah, and and
look, if you're in the market,
you need to come out because yougot to educate yourself before
you can make good decisions.
And this is a great team.
They're gonna they're justgonna give you the education you
need to make an informeddecision, and that's that's all
you can ask for.
Will King (14:36):
You know, that's
yeah, the the home buying
process itself is and sometimesanxiety driven um and um can be
scary, certainly if you're afirst-time homebuyer.
And having all that informationin education is um it's really
important.
One of the things I'm gonnafocus on is things that they
(14:57):
that homeowners can or homebuyers can look for as they're
touring a home that would be ared flag or maybe just something
that's that's kind of small.
So they'll they'll have someinformation before they so they
can make a like I said, a formdecision about the about a home.
Bill Gilliland (15:14):
Well, you this
whole team is helping people how
you know buy houses or oreither way, buy it or sell a
house all the time.
And most people that buyhouses, they're not they're only
doing it a few times in theirlife, so uh other than
investors.
So um, you know, and obviouslythis is going to be a great
(15:37):
educational event.
You can come out, enjoy somebeverages, and learn some stuff.
It's a it's a win-win-win foreverybody.
So hey, what's the yeah, what'sthe next big thing for you and
high side home inspections?
Will King (15:52):
Uh next big thing.
You know, I'm um I'm I'mlooking forward to um so you may
or may not know, we have abouteight months that is kind of the
the home buying season, if youwill, from March, March to
October.
And so as I move into kind ofmy slower season, I'm really
(16:13):
focusing on next year andsetting goals that are bigger
than than I set for this yearand uh figuring out ways to to
reach them.
And so I'm really focusing inon not only finishing
inspections for this year orwhatever uh clients need, but uh
(16:34):
I'm really focusing in on nextyear.
Bill Gilliland (16:36):
Yeah, I think
that's important to get ahead of
uh get ahead of it, set somegoals, to get some strategies in
place for how you're gonnareach those goals and and go for
it.
So well done.
Well done.
I love that.
So what's the best way forsomeone to get a hold of you?
Will King (16:51):
Um, you know, you can
I can call, text.
Um uh my number is828-243-3436.
Uh you can reach out on ourwebsite.
We have a contact page there,um, or you can email me at Will
King at highsideinspections.com.
Bill Gilliland (17:10):
I love it.
Listen, fantastic.
Thanks for being part of ourcommunity.
Thanks for uh thanks for comingout to the summit and enjoying
that.
Um uh and uh yeah, it's it'sit's great to have you on there.
Appreciate all you're doing,and uh, we certainly know that
you're gonna continue to besuccessful.
So thanks for being on thepodcast.
(17:30):
Yeah, thanks for having me,Bill.
Hey, and until next time, allthe best.