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December 18, 2025 17 mins

What does it really take to turn a hands-on trade into a trusted local brand? We sat down with Bret Wooten of Heaven’s Best Carpet Cleaning to trace the path from employee to owner and uncover the simple, repeatable habits that drive customer loyalty, strong teams, and steady growth. Brett’s journey is grounded in purpose and proof: commit to quality tools, follow the system, finish every job right, and give clients a little more than they expected.

Brett explains how he broke free from early decision paralysis—agonizing over ads, vendors, and offers—by acting faster and treating mistakes as “expensive education.” We dig into how this shift powers everything else: hiring coachable people, maintaining high standards without shortcuts, and turning first-time clients into recurring customers. You’ll hear how he builds a calm, productive crew culture where feedback is direct, respectful, and focused on outcomes. We also explore the real economics of ownership, dispelling the myth of instant riches and highlighting the true reward: dependable freedom built on consistent execution.

Beyond carpets, Heaven’s Best handles upholstery, leather, tile and grout, area rugs, hardwood floors, stretching and repairs, plus HVAC ducts and dryer vents. Brett shares how the franchise’s ongoing innovation keeps quality high while keeping processes simple. He walks through practical growth plans across Western North Carolina into neighboring Tennessee and Virginia, using a radius approach anchored by travel time and reliable staffing. Along the way, we talk planning routines, vacation coverage, and why family time and faith keep him grounded through busy seasons and quiet spells.

If you want a candid blueprint for service business success—systems over guesswork, people over ego, commitment over shortcuts—this conversation will stick. Subscribe for more stories from owners who build the right way, leave a review to help others find the show, and share the episode with a friend who’s ready to grow.


Guest contact info: 

hbofwnc@gmail.com

Thanks for Listening. You may contact me or our team at https://billgilliland.biz/

All the best!
Bill

Thanks for listening. Please hit the subscribe button, leave us a 5 star review, and share this podcast. You can reach me at williamgilliland@actioncoach.com or at https://billgilliland.biz/

All the best!

Bill

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (01:13):
All right, well, welcome to this week's episode
of Epic Entrepreneurs.
I am Clifford McRae, filling infor Bill Gillan with your local
business training and coachingfirm, Action Coach Business
Growth Partners.
I'm excited to have Brett Wotenon with Heaven's Best Carpet
Cleaning as the focus for ourEpic Entrepreneurs podcast
episode today.
So, Brett, please introduceyourself and tell us a little

(01:34):
bit about yourself and yourcompany and kind of what you
offer the community.

SPEAKER_02 (01:38):
Okay, like you heard, my name is Brett.
I've been working for Heaven'sBest Carpet Cleaners in this
temporary job now for about 20years.
I used to tell people thatthrough a ridiculous twist of
fate, I took ownership of thecompany uh January 1st, 2016.
Uh now I tell people that it wasthrough God's providence that I

(02:00):
took ownership of this company.
As it turns out, heaven's bestcarpet cleaners is my calling.
It's what I was meant to do.
Uh fortunately, the systems andtools that we use are top of the
line.
They make it easy for us to dothe best, to be the best at what
we do.
And with all our years ofpractice, we've gotten very good

(02:22):
at being the best.
Our market is middle and upperincome homes and businesses, and
we do a quality job at a fairprice.
There's other things that we dobesides carpet.
Uh you want to know about that?

SPEAKER_01 (02:39):
Yeah, that'd be great.

SPEAKER_02 (02:42):
All right.
Uh aside from carpet cleaning,we do upholstery, upholstered
furniture, we do leather, tileand grout, uh, area rugs,
hardwood floors.
Uh we also do carpetrestretching and repairs.
Uh we also clean heating and airducts and dryer vents.

(03:02):
I think that about covers ourour menu.

SPEAKER_00 (03:05):
Great, great, great.
All right.
So if you had to start yourbusiness from square one
tomorrow, what would you dodifferently?

SPEAKER_02 (03:13):
I wouldn't be afraid to make my decisions and uh I
wouldn't agonize over thedecisions I made.
I remember uh when I firststarted, uh every decision I
made, I I agonized over.
Uh but as it turns out, all Ihad to do was just not mess it
up.

SPEAKER_00 (03:34):
Okay, okay.
So you're saying you would dwellon any any is that just larger
decisions or every singledecision made for the business
you used to dwell on?

SPEAKER_02 (03:41):
Uh when when I first started, I I agonized over every
decision who I would advertisewith, how I would advertise, uh
things like that.
Made a few mistakes, uh learnedfrom my mistakes.
Uh now I just uh make a decisionand generally it works out

(04:02):
pretty well.
If it doesn't, uh I learn fromit.
I call it my expensiveeducation.

SPEAKER_00 (04:09):
Love it, love it.
So what have you what would yousay are your biggest learnings
that you know been as an ownerand employer since you started
your business?
The biggest things you'velearned.

SPEAKER_01 (04:20):
Um just to do it.

SPEAKER_02 (04:25):
Don't be afraid.
There are a lot of variables inall the things that we do day in
and day out.
Uh some of it's guesswork.
Uh that's just how it is.
I mean, there's differentdifferent products that we work
with, uh different things thatwe're working on from day to
day.
Uh just a matter of doing it,getting the job done.

(04:48):
Completing the job is iseverything.
And uh make people happy.
It's not that hard.

SPEAKER_00 (04:55):
Okay, okay.
Love it.
So, what are some commonmisconceptions about running a
business and how do you handlethose?

SPEAKER_02 (05:03):
Well, a common misconception is that if you owe
the business that you're rich.
That's that's what a a lot ofpeople think.
And uh but uh I'm I'm rich in asmuch as uh as long as I work
every day and do the things thatI do at the quality that it
needs to be done, uh I'll beable to uh continue to do some

(05:26):
of the fun things outside ofwork that I like to do.

SPEAKER_00 (05:29):
Okay, okay.
I like that.
Whatever you attributed to yourgrowth so far in your business,
obviously you took it over in2016.

SPEAKER_02 (05:37):
Well, uh Well, I had 10 years of of training to be an
owner.
Uh not not taking shortcuts.
Don't mess with the system.
If it's working and it's it'sworking well, don't change it.
Don't try to look for a shortcutif there isn't one.

SPEAKER_00 (06:00):
Okay.
You said you had 10 years oftraining.
Would you would you attributethat to anybody in particular?
Like, did you have a goodtrainer?
Anyone that kind of helped youout along the way?

SPEAKER_02 (06:10):
I was an employee for for 10 years before uh 2016.
Uh and uh the previous ownerswere very kind to me and
generous to me.
And uh they taught me how to bekind and generous to the people
around me also.
Uh excellent training.
Uh they they cared about uhabout who I was.

(06:34):
They cared about the work I did,and they cared about giving the
customers a little bit more thanwhat they bargained for
consistently.

SPEAKER_00 (06:43):
Okay.
So how would you say you balanceyour personal life with the
demands of running a business?

SPEAKER_02 (06:52):
Well, the business uh wants to consume me, but I've
got uh I've got a wife, fourkids, and eleven going on,
twelve grandkids.
And uh I think uh the balancekind of works itself out.
Uh if I'm if I'm I'm here and uheverybody's here for for Sunday

(07:13):
dinner or something like that.
Uh if the phone rings, I'llanswer the phone, of course.
Uh that's my that's my job.
Uh but it as long if it's notringing, like on a Sunday, I'm
playing with my grandbabies.
There's nothing like a pile ofgrandbabies through the house uh
causing mayhem.

SPEAKER_00 (07:36):
Understood.
How do you handle vacations?

SPEAKER_02 (07:40):
Uh uh I plan well in advance and uh leave people in
charge that are able to be incharge.
Uh people that will do a qualityjob that I can trust them.
And uh well, uh my lead man nowis my my oldest grandson.
Uh he's 19 years old.

(08:01):
Uh he's been out on his ownsince he was 17.
He's uh very good with thecustomers, and he knows and
well, he knows what I'm lookingfor because I can speak straight
to him and uh he doesn't get hisfeelings hurt a lot of good like
some employees I've had.

unknown (08:19):
Yeah.

SPEAKER_00 (08:20):
Yeah, so so getting into the employees, that's
actually the next question.
Well, what qualities do you lookfor in employees that you hire,
and how do you foster a positiveand productive work environment?

SPEAKER_02 (08:31):
Wow, I'd I I don't know, it might just be dumb luck
that I've hired uh some qualityhuman beings uh to work with me.
Uh some good and godly young menuh that understand that it we
can't say we're the best ifwe're not the best.
And so that's what we give ourcustomers.
We give them the best.

(08:52):
And uh if they if they have aquestion about something that
goes on, they could always giveme a call.
I'll do my best to answer forthem.
And uh they need to be able tohear what I'm saying.
It's if uh if I'm critiquingsomething, it ain't because I'm
trying to hurt your feelings,it's because I'm trying to
convey what I'm looking for andconvey how to get what I want,

(09:14):
which is what the customerwants.
Uh customers call us back allthe time.
These are these are excellentcompliments in my mind.
When a customer calls you backand says, Hey, you cleaned my
carpet or furniture or somethinglast year, I want you to come
back and do it again.
That's that's a compliment in mybook.

unknown (09:33):
Okay.

SPEAKER_00 (09:35):
And what part do you play in fostering a positive and
productive work environment?

SPEAKER_01 (09:41):
I treat my employees uh like the quality human beings
they are.

SPEAKER_02 (09:49):
I give them respect and I tend to give them more
than what they bargain for,also.
And uh I'm well blessed to havegood employees that uh that will
do a good job, that can do agood job, and understand the
system and understand that thereare no shortcuts in our system.

SPEAKER_00 (10:13):
All right, perfect.
So we'll go ahead and move on tothe quick fire round.
So basically what this is, I'mjust gonna say a word and you
just let me know what that wordmeans or or basically the first
thought that pops into your headwhen I when I say that word in
regards to how it it matches upwith your business.
Sure.

SPEAKER_01 (10:30):
First one is education.

SPEAKER_02 (10:33):
Well you you I've learned uh uh I've had I have
expanded my education throughevery mistake I've ever made.

SPEAKER_01 (10:45):
There's value.
There's value in making amistake as long as you learn
from it and don't do it again.
Planning.
Well, work the calendar.

SPEAKER_02 (10:58):
Uh know what you're gonna need to do tomorrow.
Uh the last job of tod of todaybegins the first job of
tomorrow.

SPEAKER_01 (11:11):
Inspiration.
Inspiration.

SPEAKER_02 (11:18):
I'm inspired by my God loving me when I wasn't
unlovable, giving me a chancewhen I didn't deserve it.
I'm also inspired by uh myemployers, the previous owners
of this company, who treated meso well and are still my best
friends to this day.

SPEAKER_01 (11:38):
I still have breakfast with the owners uh
once a month.
Commitment.
Well you got you gotta have asense of commitment to do
anything well.

SPEAKER_02 (11:54):
You've got to be committed to be the best.
You gotta do the best to be thebest.
And we are the best.
We're committed to being thebest, and uh that's why we excel
in the market we're in.

SPEAKER_00 (12:09):
Alright.
So what words of advice wouldyou offer to other business
owners who are looking to grow?

SPEAKER_01 (12:16):
Keep going.

SPEAKER_02 (12:18):
Even when the phone doesn't ring, there's a reason
for that.
It's God's in charge of when thephone rings and when it doesn't
ring.
Keep working, keep doing whatyou know to do.
Don't give up, don't stop.
If you get knocked down, getback up.
That's the mark of a truewinner.

SPEAKER_01 (12:44):
Anything you'd like to highlight about your
business?
Uh highlight heaven's bestcarpet cleaners.
It's the it's the best system,uh, the best franchise out
there.

SPEAKER_02 (13:01):
I've done the research.
What I'm telling is the truth.
People don't always believe it.
They think I'm trying to sellthem something, but those people
they if they can't believe thatwe're the best, then they're
they are not our market.

SPEAKER_01 (13:18):
And what would you say is the next big thing for
having best carpet cleaning?
Probably expanding into anotherstate.

SPEAKER_02 (13:29):
If you're talking about my business.
Uh guys, uh they are they aregetting pretty innovative with
uh some of the tools they'recoming out with.
The new one, newer tools seem tobe of better quality uh than and
I've worked with some of thestuff in the past.
Uh they're they're being theyare being quite innovative in

(13:49):
their in their development.

unknown (13:52):
Okay.

SPEAKER_02 (13:52):
Giving us access to better products and tools.
Okay.

SPEAKER_00 (13:57):
So to expand upon what you were saying there about
the franchise.
So you're looking to expand todifferent states?
Is that what you're saying?

SPEAKER_02 (14:04):
Um that's what I'm thinking about.
That's what I'm praying about.
Uh we'll see how that goes.
Uh looks like that could happenuh probably in the spring, is
what I'm looking towards.
Uh I've got a I generally workup to about an hour and a half
from the house, western NorthCarolina.

(14:24):
Uh I live three miles from theTennessee line, going north.

SPEAKER_01 (14:30):
And uh uh seems uh seems like uh uh the right thing
to do would be to be an hour anda half in a full full circle
around my home.

SPEAKER_02 (14:45):
And uh I've got people that are wanting wanting
to uh work that area with me.
So so I'm uh I'm looking intothat uh fairly close.
I think it's a it's a good plan.

SPEAKER_00 (14:57):
Yeah, no, that is a good plan.
Hour and a half from thisTennessee border would be would
put you probably right inGeorgia, South Carolina,
Virginia, Southwest Virginia,Georgia or South Carolina.

SPEAKER_02 (15:08):
I've got Western North Carolina here.
And uh that that's a pretty bigmarket right there as it is, and
I feel like I'd probably end upgoing uh into Bristol,
Tennessee, working uh west toNewport, is what I plan on uh
looking at.
That's uh that's considerable.

(15:29):
I probably won't go an hour anda half that direct north, but uh
I'll have a considerablefootprint.
Okay.

SPEAKER_00 (15:36):
Sounds great.
Great.
And lastly, what's the best wayfor someone to get a uh get a
hold of you if they wanted to?

SPEAKER_02 (15:43):
Um I like the phone call best, uh, or you can book
online on our website,heavensbest of wnc.com.
Uh those those are the best waysto reach me.

SPEAKER_00 (16:01):
What's the phone number?

SPEAKER_02 (16:02):
828-380-0092, but we have several other phone numbers
also.

unknown (16:09):
Okay.

SPEAKER_00 (16:10):
Perfect.
Any social media?

SPEAKER_01 (16:13):
Uh Facebook, uh, Google My Business.

SPEAKER_02 (16:19):
Uh I don't know what else we do.
I'm I'm the carpet cleaner guy.
I've got an IT guy that works onthe social media stuff.
Okay.

SPEAKER_00 (16:30):
All right, perfect.
Yeah, well, fantastic.
Yeah, thank you so much for whatyou know for being a part of the
community and thank you foreverything that you're doing,
Brett.
Uh, we really appreciate youhaving you on.
Thank you.
Thank you very much.

SPEAKER_02 (16:39):
You're welcome for the opportunity.
Appreciate it.

SPEAKER_00 (16:43):
Thank you.
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