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October 8, 2025 16 mins

What if a remodeling company could also be a recovery engine for families and a launchpad for veterans? That’s the story Brad from WNC Built brings to the table—a ground-up look at how service, sales, and culture can scale a local business while delivering real impact in Western North Carolina.

We start with the work on the ground: additions, kitchens, bathrooms—and the heavy lift of Rebuild Haywood, a grant-backed effort helping homeowners who’ve hit their FEMA and insurance limits after Hurricane Helene. Brad walks us through how his team navigates tough timelines, shifting scopes, and the human side of getting people back home. From there, we pull back the curtain on entrepreneurship: why “sell something” is the fix more often than not, how every customer values a different outcome (speed, cost, clarity), and what it really looks like to switch hats from accounting to marketing to networking in a single afternoon.

Culture and hiring take center stage as Brad shares the rule that guides his crew: make the decision if it won’t hurt anyone and would look fine on the front page. We talk work–life boundaries that actually hold, the power of humor on messy jobsites, and the B.E.P.I.C. framework that shapes his days—bring the energy, invest in education, plan with written goals, find inspiration in nature and service, and commit fully so the cards don’t fall when pressure hits. Then we look ahead to Still Station: a nonprofit paired with a for-profit venture building mixed-use boutique hotels to create jobs, wellness programming, and transition support for veterans and their families. It’s mission and market working together, backed by a community eager to help.

If you’re building a business in the trades, leading a team, or searching for a model that blends growth with purpose, this conversation is a blueprint. Subscribe, share with a friend who’s scaling a service business, and leave a quick review with your biggest takeaway—we read every one.

Thanks for Listening. You may contact me or our team at https://billgilliland.biz/

All the best!
Bill

Thanks for listening. Please hit the subscribe button, leave us a 5 star review, and share this podcast. You can reach me at williamgilliland@actioncoach.com or at https://billgilliland.biz/

All the best!

Bill

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
BillGilliland (00:02):
Hey there, welcome to this week's episode
of Epic Entrepreneurs.
I'm Bill Gillilan, your host,the principal at Action Coach,
Business Growth Partners, andalso one of the founders of the
Asheville Business Summit.
So I'm super pumped today.
I've got my friend Brad Curranat WNC Bilt.
Welcome to the podcast.

BradCurrin (00:24):
Thank you, God.
Super excited to be here.

BillGilliland (00:26):
Yeah.
So tell us a little bit aboutyou and WNC Bilt.

BradCurrin (00:31):
Yeah, so uh born and raised in the Raleigh Durham
area and uh actually uh grew upin a town called Garner.
Um, spent some time in themilitary and worked in
healthcare for over 20 years,but decided to transplant back
to North Carolina and live inAsheville.
Um and uh opened up a companyback in November of 2023, um,

(00:53):
just out of uh, you know, heyBrad, can you do this?
And it's just kind of evolvedover the past uh almost two
years now, I guess we're comingup on.

BillGilliland (01:02):
Cool.
Cool.
So what is it that you do at Wand C Built?

BradCurrin (01:06):
Sure.
So we're a home remodeler, uhgeneral contractor.
Um so some of the things welike to do are um additions,
kitchens, bathrooms.
Um, but what we're really proudof lately is we're the only
contractor for um a grant out ofuh Haywood County.
It's called Rebuild Haywood.
So when people are kind of uhup to their neck with the

(01:27):
insurance or FEMA and they'vecapped out all the money that
they can get to help rebuildtheir home, they call us and we
come in and help finish theproject or even start the
project.
And all the funds are suppliedby grants and donations to the
Rebuild Haywood County grant.
So they're our services arecovered by by that team, which
is really neat to help peopleget back in their home,

(01:48):
especially after the hurricanelast year.

BillGilliland (01:50):
Yeah, so that's a response to Hurricane Helene,
and there's still a lot of need.

BradCurrin (01:55):
Absolutely.

BillGilliland (01:56):
Yeah, big time, big time in Haywood County.
So let's talk about business ingeneral.
So what if you had to startfrom square one in business,
what would you do differently?

BradCurrin (02:07):
Oh, such a great question.
Um, starting from thebeginning, I think I would just
trust my gut and uh be anentrepreneur.
Um, you know, the the educationyou get as an entrepreneur is
so fast and furious that umeither you learn or or you grow.
And uh the most important thingfrom that is everything can be

(02:30):
solved by going and sellingsomething.

BillGilliland (02:34):
I like that.
Yeah, sales takes care of a lotof problems, doesn't it?

BradCurrin (02:38):
Oh, 100%.
Yeah.

BillGilliland (02:40):
Yeah, yeah, I love that.
I love that.
So, what have been your biggestlearnings as an owner and
employer since you started?

BradCurrin (02:50):
Uh I think God, if I had to sum it up, the the first
learning learning would be umunderstanding that every
customer is different and uh youhave to cater the the job to
the customer.
So, what's important to you atthat time um as the customer is
it speed?
For example, after thehurricane, a lot of people just

(03:10):
want to get back in their home.
Um, is it cost?
You know, just going throughwhere we can save money for the
consumer or the client.
And then I think the thirdthing is can we have fun doing
it?
Um, you know, if you don't knowme by now, I've got a little
bit of a sense of humor.
So I try to make light of everysituation, even though it may
or may not be appropriate.

(03:31):
But you know what?
It's uh it's important to havefun in what you do.

BillGilliland (03:34):
Yeah, I love that.
I love that.
So, what are some commonmisconceptions about running a
business and how do you addressthem?

BradCurrin (03:43):
Oh gosh.
Um common misconception aboutrunning a business, I would say
that it's easy.
Um, people say I'll leave myW-2 job and I'll, you know, make
a lot of money and be anentrepreneur, but you know, look
under the hood and for twohours you're an accountant one
day, for one hour you're acustomer service rep, and then

(04:04):
another two hours yourmarketing, and you're not done
yet because you got to go outand network and build your
business um from like 3 to 6p.m.
And uh you always are the faceof the business every time
you're in the community, so it'simportant that you represent it
well.

BillGilliland (04:18):
Yeah.
Yeah, it's a it's aninteresting one, right?
Like everybody thinks that youknow the boss has, you know, all
the answers and you know has aton of money.
It just doesn't work that wayin the beginning for sure.

BradCurrin (04:33):
Yeah, the employees are the most important part.
And uh you couldn't grow yourbusiness without them.
So making sure they're happy,they got a truck, they got gas
in their truck, um, you know,they're able to get to and from
work and put food on the tableand get a nice paycheck, that's
the first part of growing yourbusiness.
Um, because your your time willcome as an owner.
Um, I can guarantee that.

BillGilliland (04:54):
Yeah.
So what do you attribute yourgrowth to?

BradCurrin (04:58):
Uh surrounding myself with people that are way
smarter than me.
Um I think the most importantthing is if uh what is that
saying?
If you're the smartest personin the room, you're in the wrong
room.
Um so I kind of live by thatnow.

BillGilliland (05:14):
Yeah.
So I know your wife, and uh,how do you balance the personal
life with demands of running thebusiness?

BradCurrin (05:22):
Oh, well, uh such a good one.
Um, so we have a dog.
Uh, our dog's name is NinaSimone.
She's a rescue from uh Texas,actually, back in the pandemic
days.
And uh what we like to do isget in our van and just go
exploring these small towns, solike uh the Nana Hale Outdoor
Center or uh Hot Springs, NorthCarolina, maybe up into

(05:43):
Tennessee.
But we typically just kind ofcheck our baggage at the door
when we get home.
And uh, you know, when you'reout in the community, you're
you're doing your thing, you'regrowing your business, but after
five o'clock, it's family time.
So that's our focus.

BillGilliland (05:56):
Yeah, I think you've actually done a pretty
good job of that, which is uhit's sort of the boundaries like
hey, I hit when I when I hit Xand when I'm home, I'm home.
And when I'm not, I'm I youknow, I'm working.
Yeah.
So it's uh it's like it's it'shard to do.
So what qualities do you lookfor in employees?

BradCurrin (06:15):
Uh you know, there's and I and I'm probably one of
them too.
I'm never a perfect employeewhen I was working as a W and
two, but uh most entrepreneursare not good employees.

BillGilliland (06:27):
No, we don't, yeah.

BradCurrin (06:29):
We learned the hard way.
I mean, we want to fix it all,but uh it's not ours to fix.
You know what I mean?
Um I think uh, you know, thefirst thing is uh, you know,
take initiative, take charge,um, make some decisions.
And my go-to phrase is as longas you're not gonna hurt anybody
or hurt yourself, then justmake the decision.

(06:50):
I mean, we can always make moremoney.
Um just do what's right for thecustomer and do what's right
for you.
And the main thing is if itcould be printed on the front
page today, would you do it?
Um that's what's something myuh my grandmother used to tell
me back in the day.
And then humor, I think, isanother important thing because
I mean we're we're all grindingto make a paycheck or to you

(07:12):
know grow in in the community,but if you can't have fun with
what you're doing, you're you'reprobably doing the wrong thing.

BillGilliland (07:19):
Yeah.
No, I like it.
So I just want to get your youknow, be epic is kind of you
know, our tagline here with theEpic Entrepreneurs Podcast.
What I'm it's an acronym, soI'm gonna ask you, I'll I'll
give you the acronym, and thenyou just give me a like it's a
quick fire round, a couple ofthoughts or sentences about each

(07:40):
one.
So B stands for bring theenergy.
What are your thoughts aboutbringing energy?

BradCurrin (07:45):
Oh gosh, you you just gotta show up every day um
ready to tackle the day.
I mean, uh you walk into, forexample, you you walk into a job
site and you know something'schanged and having a
conversation with the client andhelping them understand the why
and just gotta be able to getafter it.
And you know, it's it's not acheck the box kind of

(08:06):
environment when you're anentrepreneur by any means.

BillGilliland (08:08):
Yeah, you gotta be there every day.
I like it.
E stands for education.

BradCurrin (08:12):
Uh if you're not working to grow yourself uh
personally and in business, thenum you you probably need you
probably need to find anotheropportunity.
Um it's just it's just commonsense.
I mean, you know, laws changewhen it comes to building
things.
Um if you really want to makemore money as an entrepreneur,

(08:32):
as an employee, you gotta, youknow, you gotta put something
under your on your tool belt.
What's on your tool belt thatyou can provide for any
organization, whether you're W-2or not.

BillGilliland (08:42):
I like it.
How about P?
P stands for planning.

BradCurrin (08:46):
Um, that's really important to me.
Like, what is my three-yeargoal?
What is my five-year goal?
And uh, you know, writing itdown on a piece of paper means a
lot.
And then you pull out thatpiece of paper 12 months from
now.
Um something I learned uh, Ithink it was yesterday,
actually, is write a check forthe money you want to pay
yourself 12 months from now andleave it on your desk and uh

(09:07):
cash that check in 12 months andmake that be your goal.

BillGilliland (09:11):
So I like it.
I like it.
Yeah, it's kind of what JimCarrey did back in the day.
Wrote himself a big fat checkand put it, stuck it in his
wallet, looked at it every day.
Okay, the I stands forinspiration, so that might be an
inspiration.
Money might be an inspiration,but there are other forms of
inspiration.
What are your thoughts oninspiration?

BradCurrin (09:29):
Um You know, you gotta find you gotta find it
yourself and and figure out whatexactly does inspire you.
Like being able to get in thevan and go out into the woods
and travel and enjoy um, youknow, all the different places
we're able to visit.
You know, I can't do thatwithout working and making money
and being able to support that.
Um and also like being able togive uh back to the community,

(09:53):
for example, when we're helpingthose families get back in their
home after after 12 monthsafter the hurricane.
I mean, that's inspirationalright there.
Um and that that's one of yourbest marketing tools.
Um, they tell everybody.
Like, and there's it's just ait's just a really good feeling
on the inside to be able to giveback in that in that way.

BillGilliland (10:13):
Love it, love it.
CE stands for commitment.

BradCurrin (10:18):
Uh well, I mean, you know, as an entrepreneur, if if
you're gonna do it, you gottabe in it 100% or 110%, because
as soon as you drop the ball,sometimes the cards start to
fall, and that's not anenvironment you want to be in,
always trying to play catch up.

BillGilliland (10:32):
I understand.
Yep, that's right, 100%.
So, what words of advice wouldyou offer other business owners
who are looking to grow?

BradCurrin (10:41):
Uh, I'd say get out in the community, tell your
story, let people know what youdo, what you're trying to do,
and uh find find your tribe.
Look for the people that thatyou want to be like or you want
to grow with and uh and justmake it happen.
There's no shame in asking forhelp because there's people out
there that want to help you.

BillGilliland (11:00):
Yeah, it it really there are a lot of people
who who can help.
And I think we're I do thinkwe're taught in school to do our
own work in most of theschooling that we get.
And it's the the real worldworks when teams.
So you gotta you gotta have yougotta have collaboration.
I love it.
All right.
So what's the next big thingfor you or for W and C built?

BradCurrin (11:22):
Uh great question.
Well, as you know, Bill, I'vealways had this uh dream or uh
passion to uh get somethingstarted to help support veterans
in the community, and I'mactually taking the next step in
that.
We um formulate the nonprofit,it's called Still Station
Foundation.
Uh, we've identified four orfive board members.
Uh we're gonna launch November11th, um, if all the cards

(11:44):
align, or stars, I guess.
Cards, stars.
And uh our goal is to helpprovide programming and
opportunities for veterans asthey leave the military and
transition out.
And with that, we're gonnastart building those mixed-use
boutique hotels.
Uh, it's called Still Station.
Um, the first location willhopefully be in Asheville, but
it's gonna be a partnership withthe nonprofit and for-profit

(12:06):
providing jobs and programmingand wellness opportunities for
veterans and their families.
So it's kind of cool to finallyget that flag planted.

BillGilliland (12:15):
Yeah, I think it's taken a while for you to
like formulate what that thingneeded to look like.
You always had the idea for theyou always had both ideas,
which is kind of cool.
You had the idea of how can Ihelp the veterans, the other the
other idea was how do I buildthis boutique hotel?
And now you've merged them,which I think is super cool.

BradCurrin (12:33):
So Yeah, I've got a lot of support from the
community in that.
And uh, you know, it's reallyit's really gonna be neat to see
it come to fruition.
Uh I think there's a lot ofpeople on my side, which is even
cooler.

BillGilliland (12:43):
Yeah, no, it's a it's a it's a it's great.
I mean, people want to I meanhow can you not want to support
that?
I mean, you know, you know, youknow, it makes you know a
nonprofit that helps, I mean,you know, veterans, I mean,
people that that serve us, youknow, come back from military
duty with some stuff, you know,and that that's gotta, you know,

(13:04):
that's gotta be helped.
So all right.
Well, if somebody wants to geta hold of you, do some
remodeling, some contractingwork, help with the steel
station foundation, whatever itis, just have a chat with you.
How do they get a hold of you?

BradCurrin (13:21):
Sure, yeah.
Not afraid to give out mypersonal cell.
Um dairy code 843-847-1056.
Don't hesitate to reach out anduh wncbuilt.com.
You can submit an inquirythere.
We'll come out and take a lookat your project and see what you
got going on.

BillGilliland (13:37):
Yeah, I like it.
Not not a bad way to to uh thebest way to get a hold of
anybody is just pick up thephone and call them.
Oh yeah.
So much easier.
It's it's well, it's shockinghow many people don't want to
give out their cell number ordon't want to be contacted.
Hey, how are you gonna dobusiness if you don't talk to
somebody?
Yeah, yeah.
I mean, you can I you can tryto do it online, but I don't

(13:59):
think you're gonna get yourbathroom remodeled online.
So, you know, right?
Yeah, I mean, I get it.
I get it.
The tendency is you're gonnaeventually have to talk to
somebody.
All right, this has beenfantastic, Brad.
Really appreciate you being onthe call.
Uh thanks for being part of ourcommunity.
Thanks for all you're doing.
We know that you're gonna be acontinued success.

BradCurrin (14:21):
I appreciate it, Bill.
Always look forward to talkingwith you and catching up.

BillGilliland (14:25):
That's great.
Hey, and until next time, allthe best.
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