Tired of your tech company's growth feeling stuck in neutral? What if there was a "secret weapon" to scaling that most businesses are completely misusing? In this episode, we're pulling back the curtain on channel partnerships – the ultimate game-changer for market dominance. Join host Joe Basili and Yvonne Patterson, VP of Channel Sales at Hyperion, as they expose why your potential partners are ghosting you and reveal the proven strategies to forge unstoppable alliances that generate massive revenue and leave your competitors in the dust. You won't want to miss these insider secrets.
Fundamentals: Channel strategy fundamentals, partnership monetization, mobility solutions, carrier relationships, TEM evolution to MTS, Telecom Expense Management, Managed Technology Services, gap filling strategies, leadership buy-in requirements, emerging tech trends
Key Take-Aways:
- Ensure C-level drives channel programs from day one to prevent grassroots failures.
- Focus partnerships on complementing existing strengths, not competition.
- Recognize TEM's evolution to MTS (Managed Telecom Solutions) and broader capabilities.
- Understand carrier processes and build relationships for mobility monetization.
- Explore B2B mobility applications, like tour bus connectivity solutions.
- Foster mutual give-and-take in partnerships, avoiding one-sided transactions.
- Identify and pursue adjacent mobility revenue streams to maximize earnings.
- Investigate Private 5G, AI, and satellite for future partnership opportunities.
Chapters:
0:00 - Intro
0:45 - What Hyperion Specializes In
1:45 - Why Companies Need Help Monetizing Carrier Relationships
2:30 - Hyperion's Partnership Philosophy and Gap-Filling Strategy
5:45 - The Evolution from TEM to MTS (Managed Telecom Solutions)
11:00 - Building Successful Channel Strategy from the Top Down
12:20 - Innovative Tour Bus Connectivity Project
14:15 - Emerging Tech Trends: Private 5G, AI, and Satellite
15:30 - Business Goals and Mobility Focus
15:45 - Channel Partner Dating Profile: Red Flags vs Green Flags
17:30 - Personal Background and Career Journey
21:30 - Life Lessons and Success Principles
24:00 - Contact Information and Wrap-up
24:30 – Outro
Quote of the show: "Keep pushing those boundaries... Keep asking for the next thing and keep pushing yourself to be better than you even think you're capable of."
"Keep pushing those boundaries. Keep seeing where the wiggle room is. Keep asking for the next thing and keep pushing yourself to be better than you even think you're capable of." - Yvonne Patterson, Hyperion
Join us to hear from Yvonne, a channel
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.