03 Category 4 Hurricane Chaos or 17x ROI? with Adam Saad

Did a Hurricane Just Hijack My Trade Show ROI?! with Adam Saad

What do you get when you mix a hurricane, a $25K trade show booth, and one very real contact center expert? A wildly relatable episode of Event About It that proves ROI waits for no natural disaster.

Host Megan Martin sits down with Adam Saad, former Salesforce top seller turned tech stack whisperer, for a hilarious and heartfelt convo about surviving the sales grind, rebuilding after burnout (and actual flooding), and why he'd rather trip over his own booth banner than get ghosted by bad leads.

We play a chaotic round of “Would You Rather: Trade Show Edition” (puppy booths vs. rogue DJs, anyone?), spill the tea on spammy follow-ups, and hear how one flooded Florida house led to a 17x return.

Oh, and yes—the sauna survived.

✨ In this episode:

• Whether it's better to crash a demo or trip over a booth banner (and why!)

• The challenges of event follow-up—and why bad marketing can haunt you forever

• How to think about event ROI the right way: focusing on qualified leads, not quantity

• Why real-world mishaps, like managing events while surviving a hurricane, still lead to success

• How authentic moments and personal connections drive better event outcomes

👉 Want to hear more from Adam?

Tune into the “After Show” where we unpack burnout, bootstrapping, and why Adam’s building his own rocket ship to Mars, one smart hypothesis at a time. 

Listen the After Show HERE

Connect with Adam ⁠⁠HERE⁠⁠

Listen to Adam’s Podcast HERE

Connect with Megan HERE

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Until next time—keep growing, keep laughing, and keep Eventing About It!