04 Can You Survive a Keynote After a Hot Wing Meltdown? with Jay Schwedelson

Are you using “Register Now” as your call to action? Or sending your emails at 9 a.m. sharp Monday morning, it’s time for an email marketing intervention. This episode is your no-BS guide to fixing the mistakes clogging up your campaigns and killing your event ROI.

Our guest, Jay Schwedelson, has tested over 15 million subject lines and isn’t afraid to drag bad email habits into the light. Jay is the founder of SubjectLine.com and GURU Media Hub, the force behind the world’s largest email marketing events. He’s one of the most trusted voices in the email game.

From why emojis do work (just stop calling them emojis) to the hidden signals hurting your deliverability, this is the ultimate checklist for event pros who want to stop sending boring emails and start sending strategic ones.

Hosted by Megan Martin, this conversation cuts through the fluff and serves up real tactics that work in the inbox right now.

🔥 What You’ll Learn in This Episode:

• Why subject lines like “Register Now” are tanking your click-throughs—and what to say instead

• The surprisingly simple subject line formatting change that’s outperforming title case

• When to send your emails during the week to actually get opened (hint: avoid the top of the hour)

• Why personalization should go beyond first names—and what data to use instead

• The email traps marketers fall into when they try to “check the box” instead of delivering real value

👉 Want to hear more from Jay? Tune into the “After Show” HERE

Show Notes:

Connect with Jay Schwedelson 

Reserve Your Spot for the Guru Conference

Connect with Megan Martin 

The Outliers by Malcom Gladwell is the book mentioned. 

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