The funnel is dead, MQLs are out, and your networking events aren’t as human-centered as you think. In this After Show, Megan and Ashley go off the record and into the real stuff: AI myths, event design fails, personalization at scale, and why you should probably stop serving bagels at every conference.
What You’ll Learn in This After Show:
- Why AI isn’t replacing marketers—but marketers who ignore AI might get left behind
- How to scale personalization using content depth and intent frameworks
- The difference between busy work and uniquely human marketing tasks
- Why most networking events fail introverts (and what to do instead)
- The marketing buzzword Ashley wants permanently canceled
About the Guest:Ashley Faus is the author of Human-Centered Marketing and Head of Lifecycle Marketing Portfolio at Atlassian. She specializes in content strategy, demand gen, and lifecycle marketing—and is a passionate advocate for designing marketing experiences that actually work for real humans.
Ashley also shares a hilarious booth mishap involving superhero cutouts and the carpet padding lesson no event marketer should forget.
Join the Squared Squad at eventaboutitpodcast.com to access exclusive bonus content, connect with guests, and never miss a behind-the-scenes convo like this one.
Connect with Ashley Faus
https://www.atlassian.com/blog/author/ashley-faus
Connect with Megan Martin
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Paper Ghosts: The Texas Teen Murders
Paper Ghosts: The Texas Teen Murders takes you back to 1983, when two teenagers were found murdered, execution-style, on a quiet Texas hill. What followed was decades of rumors, false leads, and a case that law enforcement could never seem to close. Now, veteran investigative journalist M. William Phelps reopens the file — uncovering new witnesses, hidden evidence, and a shocking web of deaths that may all be connected. Over nine gripping episodes, Paper Ghosts: The Texas Teen Murders unravels a story 42 years in the making… and asks the question: who’s really been hiding the truth?
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com