Beyond the Budget with Ashley Casal

In this conversation, Rachel Moore and Ashley Casal delve into the intricacies of event planning, focusing on budgeting and financial forecasting. Ashley shares her expertise in managing event logistics, emphasizing the importance of understanding costs, setting realistic budgets, and communicating effectively with stakeholders. The discussion also covers the significance of vendor relationships, the necessity of organization in budgeting, and practical advice for new event planners. Throughout the conversation, Ashley highlights the need for flexibility and creativity in maximizing event experiences while managing costs.

Meet our panel

Ashley Casal is the Director of In-Person Events at Catalyst, where she excels in crafting immersive event experiences that foster community and drive engagement. Known for her expertise in live event strategy, Ashley brings a creative and results-focused approach to connecting audiences with Catalyst's mission. Her shoes of choice for the all-day events are Cole Haan Oxfords. 

Takeaways

• Financial Planning: Budget forecasting is essential for estimating financial needs and understanding ROI to make informed budgeting decisions.

• Event Management: Setting limits, leveraging sponsors, and investing in technology are crucial for successful event planning and maximization of the event budget.

• Attendee Experience: Food and beverage quality and collecting attendee feedback are vital for a positive attendee experience, which can inform future budgeting decisions.

• Operational Efficiency: Organization and building strong vendor relationships are key to effective budget management and potential cost savings. Flexibility in budgeting is necessary to adapt to changing costs.

Mentioned in this episode

Ashley Casal
Catalyst

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/beyond-the-budget-ashley-casal