Big Ideas on Tight Budgets with Zendesk, Catalyst, and Intuit Canada

In this episode of Event Experience by Bizzabo, host Rachel Moore discusses tips for effective budgeting in 2025 with Noelle Feist, Senior of Global Strategic Events at Zendesk, Ashley Casal, Director of In-Person Events at Catalyst, and Rachel Burden, Head of Events and Sponsorships at Intuit Canada. 

They highlight the importance of contingency planning, how creative thinking is the key to creating exceptional experiences on a tight budget, and how to manage-up when budgets are stretched thin. 

Meet our panel

Noelle Feist is the Senior of Global Strategic Events at Zendesk. In case you’re not familiar, Zendesk is a service-first CRM company that builds powerful and flexible software to meet the needs of any business.

Ashley Casal is the Director of In-Person Events at Catalyst, the go-to resource on advancing gender equity at work, leading women's inclusion and advancement and helping organizations drive systemic change.

Rachel Burden is the Head of Events and Sponsorships at Intuit Canada. Serving approximately 100 million customers worldwide with TurboTax, Credit Karma, QuickBooks, and Mailchimp, Intuit helps put more money in consumers’ and small businesses’ pockets, saving them time by eliminating work, and ensuring they have confidence in every financial decision they make.

Here’s what you’ll learn in this conversation:

• How to define your event objective and allocate your budget accordingly

• Tips for creating a flexible budget 

• Ideas for keeping event costs low

Mentioned in this episode

Noelle Feist on LinkedIn

Zendesk

Ashley Casal on LinkedIn

Catalyst

Rachel Burden on LinkedIn

Intuit Canada

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/tight-budgets-zendesk-catalyst-intuit-canada