Past Projections & Sold-Out Nights: Scaling Show Promotion with Ashley Dawson

How does one of Houston’s top music venues consistently sell out shows and exceed ticket projections? In this episode of the Event Promoter Podcast, Ashley Dawson, Senior Marketing Manager at White Oak Music Hall, breaks down how her team uses data-driven marketing strategies, KPIs like MROI and EDP conversion rates, and community partnerships to prioritize shows and drive ticket sales. Learn how to improve event marketing ROI, allocate budget smarter, collaborate with artist teams, and boost morale while scaling concert promotions across hundreds of events a year.🎟️ Topics Covered:Event marketing KPIs that matterData-backed show prioritizationFacebook Ads & MROI trackingLocal partnerships & promotionsMarketing tools like Sparrow & TM1Avoiding burnout in live event marketingWhether you're a music venue marketer, concert promoter, or live event organizer, this episode is packed with actionable tips to sell more tickets and scale smarter.