Big John sits down with Matt Kovacs, President of Blaze PR. Public relations is the practice of deliberately managing the release and spread of information between an individual or an organization and the public in order to affect the public perception. At Blaze PR Matt has worked with a wide variety of clients and discusses how much he loves to work with Youtheory. Youtheory Collagen is an oral supplement that is designed to replenish lost collagen in the body and thereby support healthy joints, tendons, skin, hair, and nails. It is also said to deliver intensive nourishment to help counter the effects of the aging process and support factors important to health and beauty. Since PR is earned media, there’s an opportunity to give an honest review where the media can tell a story on a brands behalf, ensuring trust and quality branding.