In this episode, we go back to school by talking to Professor of Marketing Yuping Liu-Thompkins. Not content with being a Professor at Old Dominion University in the US, she is also the Founder and Director of Loyalty Science Lab whose mission is to create and promote cutting-edge scientific research on brand and customer loyalty.
We talk about what drives loyalty, the value of loyalty programs, what loyalty program features really make a difference and more.
External resources:
- Loyalty Science Lab Website - CLICK HERE
- Loyalty Science Lab's Future of loyalty report - CLICK HERE
- Loyalty Science Lab articles on Medium - CLICK HERE
- Loyalty Science Lad on LinkedIn - CLICK HERE
Audio-Visual assets:
- Imagery: Photo by Matthew Brodeur on Unsplash
- Music: Hot Thang by Daniel Fridell. CLICK HERE
- Music: You oughta know by Rockin' for Decades. CLICK HERE
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