Roger shares his story of developing and launching his newest business, SenseCheck. This business was developed out of Roger's need for testing his own marketing while building his first business. We also dive into building a successful, scalable, and sellable business by finding, hiring and engaging the right people. Roger shares the lesson of never investing or building a business where you're too in love with the product. And lastly the importance of testing and listening to what people are wanting and willing to pay for while building your business.
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