In this interview, Sara Slettebo discusses how she patented her invention, Dry in Stride, and built a business from the ground up. She talks about navigating challenges like securing a patent, finding the right attorney, and scaling her product for the market. Sarah shares insights on entrepreneurship, the value of intellectual property, and how customer feedback shaped her product's versatility. From exercising to bartending, her hands-free retractable towel proves useful in countless ways. Learn how she tackled hurdles, including financing, marketing, and intellectual property, to turn her idea into a growing business.
Enjoy a 10% discount on Dry in Stride towels with the code Pod10.
https://dryinstride.com/
#patent #invention #intellectualproperty #investing #business #lawsuit #attorney #money #million #products #entrepreneurship #DryAndStride
#protectingideas #designpatent #patentexamination #issuedpatent #patentsandtrademarks
#agileprojectmanagement #productmanagement #scrumstrategies #productdesign #patentfirm
CHAPTERS:
00:00 - Intro
01:17 - Sarah Slettebo Introduction
02:32 - What is Dry in Stride
05:35 - Background Before Dry in Stride
06:38 - Courage to Start a Business
08:25 - Benefits of Direct to Consumer Sales
11:02 - Knowledge of Patents Early On
12:42 - Finding a Good Attorney
16:50 - Types of Patents Explained
20:23 - International IP Protection Strategies
25:00 - Swiggies Product Overview
27:47 - Biggest Breakthrough and Challenge
31:30 - Marketing Strategies for Entrepreneurs
35:25 - Advice for Aspiring Entrepreneurs
38:18 - Following Dry n Stride for Discounts
41:18 - OUTRO
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