November 18, 2025 • 48 mins
Building a logistics search engine sounded cute… right up until I was elbows-deep in dev tickets, spam signups, and 2,000+ business listings.
In this behind-the-scenes episode of Everything is Logistics, I’m breaking down what we’ve actually shipped on CargoRex over the last six months, why the site has been such a giant pain in the ass (in a good way), and what Plus and Premium members get for their money.
What we cover:
- What CargoRex actually is: a search engine for logistics associations, tech, creators, services, and events so you stop guessing on what tools and communities deserve your time.
- How the new listing manager works so your CargoRex profile can act like a one-page website for your company.
- Verification badges, quarterly update reminders, and a rebuilt search engine that finally doesn’t suck.
- Why we added categories like tariffs tools, CDL schools, and space logistics--and how they’re curated from drivers, practitioners, and the freight nerds already in this community.
- The not-so-fun part: spam and fraud protection, email/domain verification, and keeping the data clean enough to actually trust.
- A breakdown of the Free, Plus, and Premium plans, including page-level analytics, lead-gen forms, promo campaigns across Everything is Logistics, and upcoming panel spots for Premium members.
- Why I kept CargoRex bootstrapped, how I’m funding it through the podcast and Digital Dispatch, and how your feedback is shaping the roadmap.
Who this episode is for:
- Freight tech founders and marketing teams who want another distribution channel that isn’t just “yet another website rebuild.”
- Associations, media, and creators who want their work found by the right logistics audience.
- Buyers and operators who are tired of random LinkedIn DMs and just want a clean place to research vendors, events, and content.
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
-----------------------------------------
THANK YOU TO OUR SPONSORS!
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_01 (00:42):
My team and I have been building the site
cargorex.io for the better partof the last year, and I'm
finally able to start sharingsome more updates and a
behind-the-scenes look at whatsome of those updates have taken
out of me and taken from mysoul.
So welcome into another episodeof Everything Is Logistics, a
(01:03):
podcast for the thinkers inFreight.
I am your host, Blyth Milligan,and we are proudly presented by
SPI Logistics, the best freightagent home for freight agents
all across the globe for thelast 40 years and counting.
So if you are a freight agentlooking for a new home, there's
no better place to look than SPILogistics.
Um tell them Blythe atEverything Is Logistics sent you
(01:25):
because I just love working withthem.
They've been working with mesince 2023 of January.
So January 2023, we're coming upon almost our three-year
anniversary working together.
They've been the number onesupporter of the show.
And so I have to give them alittle bit of an extra um
shout-out for the supportbecause because of the support
that they have given the show,have given the podcast, you
(01:48):
know, I'm able to take thatincome and invest it into my own
business.
So digital dispatch, butprimarily cargo racks that has
been taking up the overwhelmingmajority of my money of my time
over the last, you know, sort ofyear, uh the conceptually, the
the idea has been in the worksfor years now, um, but been in
(02:10):
you know, elbows deep dev code,project planning, mapping, all
of that good stuff um for thelast year.
And I want to talk about whatsome of those updates that we
have shipped.
And so over the last year, ifyou haven't uh tuned in or know
anything about Cargo Recs, I ambuilding the search engine for
logistics.
So think associations,technology, creators, events,
(02:34):
and service providers.
So not necessarily, you know,three PLs and carriers, but more
of the people that serve thoseindividuals that work in and
around logistics, um, maritime,warehousing, things like that,
but more on the technical andnetworking side of things.
And so the creators that aremaking the content around those
(02:55):
industries, the solutions thatare being created within our
industry, and then highlightingall of them on Cargo Rex, which
has um been such a pleasure anda curse to work on because it's
a it's uh it's almost aculmination of my entire career
where I'm taking content andbuilding websites and working in
(03:18):
logistics and crafting up a newbusiness that is sorely needed
in the market.
And that is a central place tofind what association you should
join, what technology solutionthat you should be researching
that you should know about, whatcreators should you be
following, what events shouldyou be going to so you don't
waste thousands of dollars andlots of time going to events
(03:41):
that don't make sense for youand your customers and your
audience.
And so we've been building thatout on the CargoRec site for the
last year.
And as a little bit of abackground timeline, now we
launched uh an MVP version backin around December of 2024.
Yes, I'm getting my ears right.
(04:02):
And we officially went live atManifest.
Uh, it was early February 2025.
And ever since then, it's justbeen building in public.
And so these are the coolcompanies that we've been
finding.
We'll pump those out on socialmedia.
Um, there's also been severaldifferent new features that we
have uh you know released overthe last few months, and uh just
(04:25):
to kind of give that backgroundof the timeline, that kind of is
what brings us here at the timeof recording.
This is October 2025, and we'veshipped a lot of things that I
haven't done a great job aboutcommunicating those things
because frankly, I wanted to getto a place where I felt not only
comfortable but confident intalking about this company.
(04:46):
Using the site myself, I knowthat I have to be the number one
fan of this company and usingthis tool.
So then that way I make surethat the user experience is
top-notch, that the user thatthere is a need that I'm
fulfilling as far as creatingthis site and creating this
(05:09):
enormous database that exists onthe site now.
And so being the number one userof the site, you know, giving
feedback, asking for feedback,getting, you know, I've probably
bugged friend of the show, GraceSharky, uh 12 million times in
order, hey, can you check thisout?
Hey, can you log in and see ifthis issue or if this bug is is
uh you know resolved?
(05:30):
Um, all of those good things.
So shout out to her, shout outto everyone um who is signed up
um early in the process in orderto give things a go.
It's free to sign up in case youhaven't signed up and you want
to um check things out.
Um it's free to list yourcompany.
We do have some paid and premiumoptions while we'll get to in
you know a little bit later on.
But finally, I feel like I'm ina good place to confidently talk
(05:53):
about this company.
So let's get into what we haveofficially shipped over the last
say probably six months or so.
First, we have what's called alisting manager.
And so typically the way thatthe site works right now is that
a listing is a business profile.
And when you sign up, you canclaim that business profile
(06:14):
using a variety of differentverification methods to make
sure that you actually own thatprofile or you're you have
permission from the company inorder to speak and manage that
profile, we take that veryseriously.
And so with the new listingmanager, whoever has uh started
managing that profile can nowadd additional users to it.
(06:34):
Now you might ask, like, oh, whydo I need to add additional
users to this?
Well, because we have newfeatures coming out all of the
time that can enhance yourlisting.
So adding your associations thatyour company is proud to
support, um, the integrationsthat maybe your tool or
technology provides, listingthose on your listing page,
(06:54):
adding case studies, adding uh,you know, media, adding events
that your company is hosting orcreating, and all of those
things that you are able to addwith your listing now on Cargo
Rex, and you're able to add helpto help you manage all of that
different content that you areavailable, um, that not that you
are available, but that you havethe capability in order to
(07:16):
showcase.
You know, with my history ofbuilding websites, you know,
I've there used to be a day whenI would talk about how, you
know, a perfectly built websiteprobably has around 15 to 20
pages, and you should have ablog and you should have a
podcast, and you should have allof these like bells and whistles
within your website.
I don't think that internetexperience exists anymore.
(07:39):
I think that internet experienceis really geared more towards
our most, I would say, for folkswithin this industry, you need a
very basic website, five pagesor less.
That's actually what digitaldispatch specializes in now.
We don't necessarily do thesehuge projects that require, you
know, a whole branding redesignand things like that.
We do have partners that do.
(07:59):
Shout out Varago Marketing thatwill help in that regard.
And, you know, creating copy andbranding and um social media
efforts and things like that.
You know, we work with differentagency relationships and
partnerships that will take careof that for you.
But for Cargo Rex, it was reallyabout okay, if you have one page
to really make it shine, this iswhat I want it to be.
(08:22):
And this is where I want you tobe able to show off your
company, what you do, who you doit for.
And that's where the listingmanager can come into play.
So a few other, you know,different um feature sets around
that, it makes managing yourCargo Rex profile way less
plainful.
Um, and you have the ability toadd others to manage that page
as well.
There's faster load times,cleaner interface, and easier
(08:44):
editing.
So uh yeah, new listing managerthat was shipped just recently.
So if you already have yourprofile and it's claimed, um
your listing is claimed on theCargo Rec site, you're now able
to add, you know, additionalusers to that, which may be
maybe it's a PR relationshipthat you work with, maybe it's a
content creator or a freelancerthat you're working with, and
you want them to add, you know,the that additional context um
(09:06):
to your listing page.
Um, now you have the ability todo so.
We also have rolled outverification badges and
quarterly update requests.
And so the reason that we dothis is because in our search
algorithm, which has also beencompletely overhauled, I think
um I actually don't have this onthe list of things that we have
(09:27):
shipped, which is a huge mistakeof not listing that because
frankly, when we first launched,our search sucked.
And I have mad respect now forthe big search engine, you know,
Google Bing, even Yahoos of theworld.
That search is really hardbecause you have to accommodate
misspellings, you have toaccommodate intent, you have to
(09:49):
accommodate uh so many differentthings from a programming
perspective, from a human-levelperspective, and you have to
kind of marry those two togetherin order to build a search
algorithm.
Then you know you have to decidewhat are you going to prioritize
and why?
And so the the early decisionsthat we have made in order to
(10:09):
prioritize certain contentrequired that we completely
overhaul how our searchfunctions.
Um it took three times.
The third time was the charm,because shout out to Garrett
over at Garrett Makes.
Um, you've probably seen himwith search carriers.
Um, he was very experienced inbuilding a search algorithm or
(10:30):
building a search engine.
And so we hired him over thesummer to completely re-haul it.
It's lightning fast now.
And the best thing about withour search is that if you're a
user and you're going to thesite and you're searching for
something or you're searchingfor a company or maybe some
content around you know acertain type of philosophy or um
buying problem, anything likethat that's logistics related,
(10:52):
then you will go to our searchengine and you just type in
whatever you're looking for.
And it will not only surface thelistings that are related to
what you're searching for, butit'll also surface the content
and links to that content thatvarious creators all over the
industry have created.
And so we have all of thesecreators and all of their
(11:13):
content listed on the page.
It directly links to theircontent.
So we are surfacing thatinformation, surfacing that
insight in addition to companylisting pages, events, and
things like that.
And so, shout out to Garrett forhelping us, you know, rebuild
that really from scratch.
And now it's just incredible.
(11:34):
So uh the verification badgeswork like this, where if you
have an account, you're able toclaim a listing for free and you
have a certain amount ofparameters within your listing
that is readily available.
Now, the more that your listingis filled out completely, then
the higher you're going to rankin our search results.
(11:56):
And so there's a lot ofdifferent factors that that play
a role in that.
But frankly, filling out yourprofile as much as possible.
Do you have a verified user thathas claimed that listing?
Do you have a plus or a premiumaccount?
You're gonna surface higher inthe search results.
We have to pay for the sitesomehow.
Uh, and so in lieu of chargingoutrageous, you know, website
(12:21):
development fees or you know,things like that, or you know,
uh throwing a bunch ofadvertisements and just annoying
pop-ups all over the site.
We chose to go a plus in apremium route.
So then that way it encouragesusers to fill out their listing
as completely as possible inorder to better serve the users
(12:43):
that are coming to the site andthey just want to do research,
they just want to doinformational discovery.
And so having a profile that'sfilled out completely is gonna
rank you higher in the searchengine.
Now, in addition to that, if youhave a plus or a premium account
tied to that listing, you'llalso show up higher in search
engine rankings or in our searchengine rankings because we want
(13:06):
the most completed informationto surface to the top.
We want the most engaged usersto surface to the top, but also
relevant to the phrase or theterm or the query that the user
is searching for.
Um, so verification badges havebeen launched.
So then that way you can quicklytell on the site of which
profile has been claimed, whichones haven't.
(13:28):
Highly encourage everyone to goout and claim their listing.
We have more than 2,000businesses and counting within
the freight space.
Um, and we have had someinstances where I don't want to
say fraudulent users, but uh thewrong users trying to claim
management of listings that theyclearly do not own.
(13:49):
Um, so we do take theverification process very
seriously.
And if that profile or if thatlisting has been claimed, then
you also show up higher in thesearch algorithm.
We also have what's calledquarterly update request, where
every quarter we remind thelisting owner hey, you need to
add more information, um, addyour latest case study, a white
(14:10):
paper, maybe a virtual or anin-person event that you're
hosting, add it to the sitebecause then that also helps
with the user experiencing oruser experience and surfacing
the relevant data andassociations, events, uh,
content, uh, you know, casestudies, all of that stuff.
It helps surface that relevantuh information to the users that
(14:35):
are already on the site.
Um, so highly, highly recommendpaying attention to those
quarterly update remindersbecause we all get busy.
And so that's why we've kind ofum automated a little bit of
that process to help, you know,fight against spam, fight
against you know, fraudulentusers and to keep your page and
your listing updated as much aspossible.
(14:57):
We also added a ton of newcategories.
I believe we have more than 250logistics specific categories on
the site.
And the more I think about it,the more that these it's gonna
probably double within the nextyear.
I was surprised to kind of hitaround 100 categories, uh, but
just the it this industry, I'vesaid it before and I'll say it
(15:19):
again.
The more layers that you peelback, the more layers you
realize that you you have to go.
And and so that is especiallytrue for this site, especially
when we we kind of startedpretty broad.
I probably, if I had to do itagain, I would probably have
started this site out as, youknow, just technology focused.
(15:41):
That's super deep.
I actually I'm gonna I'm gonnatake, I know I just said that
statement, I'm gonna take itright back because uh based on
how deep we've gone with certaincategories, associations was
probably um one that I thoughtwould be the easiest, but was
the most surprising uh becausethere's over a hundred
associations that exist withinthis industry.
And I that to me was shocking.
(16:01):
I thought maybe a few dozen, andthat would that is still a lot,
but there's over a hundredassociations that exist within
the logistics industry.
Um, so we went deep onassociations, we've gone deep on
creators, which we have over ahundred creators, logistics
creators on the site now,publications, print mags,
podcasts, YouTube, um, all ofthose things count as creators.
(16:27):
And they're all all of thesepeople are making incredible
content that goes, you know,that that mile deep instead of a
mile wide.
And so that's the the kind ofresearch and insight that we
wanted to surface for our usersthat a traditional search
engine, that uh, you know, asocial media channel, they're
just not going to send you thatkind of information.
(16:49):
So we want to be the providersof that information.
So we've gone deep on creatorsand associations.
We also had to add events, nothad to add, but wanted to add
events to the site as well.
And so we have uh with events,it's a little bit different than
all of the other things thatwe've or all of the other main
(17:10):
categories.
I talk about, you know, sort ofthe five pillars that we have on
cargo recs, and that isassociations, it's creators,
it's uh technology, it'sservices, and then it's events.
Events has to be managedseparately from all of the rest
of the categories because it's alot less um automatic, or it
(17:33):
with the nature of events,there's new events all the time,
and there's recurring events,and there's virtual events, and
then there's in-person events,and then there's localized
events versus national orglobal.
And so we had to develop asystem to not only keep track or
document all of the events thatare going on.
I mean, we can't, we barelyscratch the surface with virtual
(17:53):
events.
We primarily focus on in-personevents.
Um, but even still, we had todevelop a separate process for
not only bringing in thoseevents, but then monitoring
those events for whenever theyadd, you know, the next show.
Because typically, when you'reat an event, at the end of the
conference or at the end of theevent, they'll say, you know,
(18:14):
we're going to XYZ City and thisdate next year, mark your
calendars.
Um, so typically when thathappens, we have to be the ones
to, you know, monitor thoseannouncements.
So then that way we can makesure that we have that event
added to the site as well.
So events have been a slightlyuh different challenge versus
(18:34):
the rest of the categories, butI'm really glad that we put um
both the events and the creatorsin this mix because technology
is something, uh especially whenit comes to logistics
technology, even though we havehundreds, maybe thousands of
businesses within thatparticular category on the site,
(18:56):
it's going to require so muchmore than the last say six
months to add and really go deepon the technology, the freight
tech, logistics tech categorythat currently exists on the
site.
So I probably went a little toowide to start at launch.
But if I have to, if I'm lookingback on the situation, I am glad
(19:19):
that we did choose to go widebecause we really need we dialed
in a couple of those categoriesthat you know were much needed.
So the associations and thecreators, and then had to
develop a different system forevents.
But now we're in the process ofreally just like going a mile
deep on technology.
And so um, a little bit of asidebar that if you have any
(19:43):
suggestions, if you've checkedout that category, if you think
that you know it's so we have amain technology category, and
then we have all of thesedifferent subcategories
underneath.
And so that's where we're reallygoing to be looking for help.
And so we're always asking forfeedback during that process.
So if you just scroll down tothe bottom of the cargo rex.io
website, then you'll see a, youknow, a submit a tip or, you
(20:07):
know, uh submit a suggestion.
Um, we are always looking forsuggestions.
(21:04):
So we this I want this platformto be something that
continuously improves.
And so we can only do that if wehave the shared expertise within
this community and within, youknow, that this this platform
that we're building.
So that was a long-winded way ofsaying that we've added a ton of
new categories to the site, um,more than a couple hundred now.
(21:27):
Um, there's also a couple onesthat I, you know, I'm I'm really
proud of.
So we've added tariffs category.
We also added a CDL schoolscategory.
The CDL schools one I'mparticularly proud of because
there's a lot of, I would say,probably um questionable schools
out there that, you know, willtrain a driver for one or two
(21:48):
days.
And uh that driver has nobusiness being on the road after
two days of training.
I'm sorry.
Um, but for these CDL schools,the ones that we have on the
site were highly recommended byother drivers.
I actually polled my audience onTwitter and asked them, what are
the good CDL schools that weshould highlight on the website
(22:10):
and so on or on cargo recs?
And so we were given this longlist of personal experience from
these folks.
Um, so we were able to add allof those CDL schools onto the
website.
And then obviously I don't haveto explain tariffs, um, but
there's lots of uh or the reasonthat we added the tariffs
category to the site um becausethere's a lot of tools out
there, but there are some that'ssp that are specifically
(22:33):
targeting, you know, all of thefluctuation within tariffs and
you know, cost analysis and umshipping analysis, all of that
stuff.
Um, so we've added the tariffscategory as well.
And then last but not least, iscertainly when it comes to like
my personal preference, um, weadded a space logistics
category.
If you follow this podcast, youknow going on you know the
(22:54):
everything is logistics website.
Uh this the space episodes aresome of my favorite to produce,
and frankly made me fall in lovewith creating content again
because it was it combined alifelong passion of like space
travel, NASA.
I was able to visit the NASAsite, um, we got a tour of the
grounds over a two-day period,got to one watch a launch, most
(23:15):
incredible experience of mylife, or one of the most
incredible experiences of mylife.
And uh I it propelled me intolearning more about everything
that's going on within thelogistics process of building an
outer space.
And so, because there's a lot ofcompanies that providing
storage, they're providingtransport, they're providing
(23:35):
maintenance, refueling, all ofthose things count in space too.
So we now have a space category,which I'm I'm pretty pumped
about.
So go check that out over on theCargo Rec site.
Um, next up, another thing thatwe delivered um was spam and
fraud protection.
I'm I mentioned this earlier.
We we've had instances wherefraudulent folks have tried to
(23:56):
sign up on the site and claim alisting that clearly did not
belong to them.
And when we tried to ask for, Idid to uh additional
verification, um, we looked attheir LinkedIn, we looked at the
company LinkedIn, um, we askedfor any kind of verification um
that this person worked at thiscompany and they weren't able to
provide it, so their claim wasdenied.
Um, and so there, when you have,and just to I guess sort of give
(24:19):
a little bit more of a peekbehind the scenes, the way that
our site is programmed is thatif your email domain matches the
domain that's already on thesite, then you're automatically
approved as part of a user orpart of a manager on that
particular listing page.
If you don't have an email thatmatches up to that, then we have
to take additional steps inorder to verify that you can
(24:42):
actually speak on this company'sbehalf.
Now, whereas instances mightoccur that are perfectly uh uh
up to up to par, up to board, issomebody like a PR rep who is,
you know, they they want to makesure that their, you know, uh PR
releases, uh their case studies,things like that that they've
created for their clients arealso appearing on their page.
(25:03):
So that is a very uh legitimatereason of why, you know, maybe a
PR professional with a differentemail address than the company
that they're on might, you know,want to uh be a manager or or be
a part of that particularlisting page.
Um, so we've added in fraudprotection upon launch.
When we launched back inFebruary, we got hit with spam
(25:24):
hard.
I mean, there were thousands ofusers that signed up for the
site.
And I we had to go through andremove all of them.
And so now we have additionalverification just to make sure
you're a real user.
So it's slightly annoying maybeduring the sign-up process that
uh, you know, you got to verifyyour email.
Um, you can avoid having toverify your email if you sign in
(25:47):
uh via LinkedIn or Google.
So we've added additionalparameters to make the sign up
and login process easier, butalso make sure that we're not
allowing, you know, some badactors into the site to do
nefarious things.
And we also want to make sureour data is actually clean.
So we spent a long timecollecting this data and
building this database.
We want to keep the integrity ofit because we know that you're
(26:09):
using the site for research,you're using it for discovery.
And so we want to make sure thatwe are surfacing the most
accurate results and the mostup-to-date results that are free
from uh the bad actors.
So spam and fraud protection wasone of those things that was
added in.
Um last couple notes here isthat we do have, I think, hold
(26:31):
on, if you bear with me just fora second, I want to get the
exact number at the time ofrecording.
We are in late October of 2025.
And the official business count,if my own site would load during
this time.
Okay, here we are.
All right, we we got it now.
Um, so it looks like somethingelse we got to add to the to-do
(26:53):
list of something to work on.
Um, but on the site, we have uh2,297 businesses listed and we
have 129 categories.
I just said earlier that Ithought our categories were over
250.
So I'm gonna take that back.
Was probably confusing it forthe companies that were on the
site.
Um, but yeah, uh 129 categories.
(27:15):
So we got some work to do inthat regard.
Um yeah, just uh make a mentalnote to myself that that needs
to be updated and we need to addmore categories to the site.
Um, most of these listings wereadded manually, and we now also
have a system that, you know,I'm constantly scrolling social
media, reading newsletters,things like that, um, hearing
about all of these new companiesand podcasts and events.
(27:36):
And anytime I see that, we nowhave a process in place that I'm
able to save that company uh toour database and we're able to
manually add that to the site inthe future.
So a lot of these has just beenjust a matter of personal
scrolling and trying to figureout okay, is this company
(27:57):
already added onto the site oris it not?
Okay, we need to get it addedand you know, just that manual
effort that that all isinvolved.
All right, next up on what weare announcing, and I hinted at
this earlier, but premium andplus options.
So we have an always foreverfree plan, like I mentioned
earlier, um, that any person cansign up for free, any user can
(28:19):
sign up for free and use thefull features of the site.
But if you want additionalcapabilities on your actual
listing page, then you have toupgrade.
Um, because you'll have a basicprofile, you have a basic
company information.
I was like, but if you wantadditional benefits for your
listing page, that costs usmoney to develop.
It costs us money totroubleshoot these things, it
(28:41):
costs us money to, you know,provide support for those
features.
And so uh it's an unfortunatereality that we do have to
charge for these types ofthings.
Uh, but I'm in a place now whereI feel comfortable saying, hey,
this is something that youshould be paying for.
Um, so with that said, let's goover a couple of what the plans
actually are.
And so I mentioned that we haveplus and premium.
(29:02):
Plus is kind of the mid-tieroption.
It allows you to manage up totwo listings and that you'll
have those priority searchresult placements.
Um, you have a premium support,you have also a lead generation
contact form that exists on yourpage as well.
So if a user is searchingthrough and they're doing their
research and they find acompany, your company, that they
(29:25):
want to reach out to, all theyhave to do is fill out the form
right on your listing page,right on the Cargo Rex website.
They could select what they'reinterested in and what they're
looking for.
If they're looking for ameeting, if they're looking for
a request for quote or lookingfor something else, then they
can reach out and contact youdirectly.
And so that's one feature thatI'm really pumped for with the
(29:47):
plus account.
And so that again will let youmanage up to two listings and
have that premium searchpriority listing as well, or the
the search algorithm placementfor that listing as well.
And then also we have ourpremium plans.
Now, the premium plans is whereall of the bells and whistles
live.
We have so many updates that arecoming in the future.
(30:09):
Of course, there's gonna be likea uh, I don't want to say of
course, um, but there's probablygoing to be an AI chatbot
component that's added to it inthe future.
I have tested some AI chatbotsin on some of my other websites
and properties, and I franklyjust haven't been all that
impressed um with theperformance of those chatbots.
It's I think anybody who'splayed around with maybe any
(30:32):
agents or any um AI, you knowthat it can be kind of
questionable at times.
Um, so what we've decided to dois that we're gonna ship that as
far as a chat bot at a laterdate.
What we do have the ability, ormaybe you know, one of those
features that's coming down thepipeline, which I'm kind of
getting ahead of myself, but youyou have the ability to export.
(30:53):
So if I take a step back,getting a little ahead of
myself, as I said.
Um, any user has the ability intheir account to create a
private or a public list.
Now you can create as many listsas you want to, um, but within
those lists, you can label itas, you know, project TMS.
Maybe your company is lookingfor a new TMS and you want to
(31:16):
save a bunch of different TMS.
You're doing your research,you're looking at the features,
you're cross checking them.
You can save and you canfavorite those companies to your
specific list of companies thatyou maybe want to reach out to,
or maybe you want To research alittle bit more, you can save
them to your list, and then afeature coming down the pipeline
will allow you to export thatlist.
(31:38):
So then that way you can takethat exported CSV file and you
can upload it to Claude, you canupload it to ChatGPT or Gemini.
Choose your AI tool of choice.
But then that way all of thatdata is in a structured format
and a CSV file so that you cantake it to your tool of choice.
I think that that is for rightnow, that is the smarter play
for us because come to find out,you know, there are a lot of
(32:02):
people who have a veryparticular tool of what they
like to use in what certaincircumstances.
And certain tools are better atlooking at CSV data than other
tools.
And then some tools are betterat looking at your project
requirements and then combiningthat data set.
So our role, I believe, is induring the research process that
we can provide you with thosewith those companies, with
(32:24):
those, the with thatinformation, and you can
customize it by saving it toyour list.
So coming soon in the future,for all premium accounts, you'll
be able to everybody has accessto the list feature.
But if you want to export it,then that is coming to both
premium and plus accounts in thenear future.
So we're actually actively umdeveloping that as we speak.
(32:47):
So it should be available verysoon.
But for right now, at the timeof recording, late October, um,
what's available for you as apremium plan is not only do you
get like the top placement inour search algorithm, but you
also get priority email support,you get unlimited free listings,
you get up to five premiumlistings, which might not uh be
(33:10):
of interest to some folks, butmaybe you have, you know, a
certain location that hasseveral locations and you want a
listing for each one of thoselocations.
An association or CSCMP isprobably a perfect example here
where they have a main CSCMPpage, but then they have local
chapters all over the country.
So that's a good use case of uhfor somebody that would want
(33:32):
something uh, you know, morethan one or two premium
listings.
Um, so you get five premiumlistings with a premium account.
You get the lead generationrequest form, just like the plus
account does.
Um, but then also you get, andwhat I'm super pumped about is
that we use um an analytics toolthat can go custom at the page
level.
(33:53):
So we install analytics at yourpage level on your listing page
that is exclusive only to you.
And so you can see the trafficreports for how many people are
arriving on your page, whatlinks they're clicking on.
Are they clicking on your socialmedia links?
Are they clicking on yourwebsite link from there?
Um, did they submit a form?
(34:13):
So you can see all of thoseanalytics.
So you get upgraded analytics,um, which is something that I
think is a huge value because alot of people don't have access
to even their damn websiteanalytics, which is crazy to me.
But with Cargo Rex and you havea premium account, then you will
have access to those analyticsand regular reports that we'll
provide to you on a regularlyscheduled basis.
(34:35):
Um, I believe the frequency issent out once a month right now,
and it includes all of what welike to call events or goals.
And that's, you know, somebodysearching for for whatever
reason, they arrive on yourlisting page.
Now they may want to check outyour blog, they may want to
check out your YouTube, they maywant to follow you on social
media, um, you know, all ofthose things, but you will at
(34:57):
least be able to see those typesof clicks and interactions that
uh is is proving that yourlisting is valuable, but it's
also protecting the privacy ofthe user themselves.
Um, so I'm very, very big onprivacy-focused analytics.
Um, so we anonymize the data sothat you can see the event
count, but you can't see theactual person because I I think
(35:19):
it's very important um to have aconsent-based model where we
have the lead form or we havethe contact form directly on
your listing page.
So if the user wants to reachout to you, that option is
available to them.
Um, and so then that way wewe're protecting our users, but
we're also providing you as abusiness owner very valuable
(35:42):
insight into what's resonatingwith your audience that is
visiting that listing page onthe Cargo Recks website.
Um, a couple of other featuresthat are available in premium,
which I'm super pumped to berolling out here in the next few
months and definitely a lot in2026, is that we're going to be
doing featured campaigns withthose premium accounts.
So you might have seen over thelast, you know, say six months
(36:04):
or so, um, we highlightdifferent companies within
different categories.
We promote you on social media,um, LinkedIn, Twitter, Facebook,
um, all of the platforms that weare active in, we are promoting
companies there as well forinformational discovery.
We talk about what your companydoes, what they specialize in,
we even tag your company.
(36:25):
Um, so that's included inpremium as being included in
those different promotions.
We've also started including uhpromotional uh materials for
those companies in our in theeverything is logistics email
newsletter.
Um, so we include them there.
So it's it's really using thepower of distribution with my
(36:45):
podcast that I've beenhopefully, you know, if you're
still listening to the show atthis point, you have developed a
relationship with me uh and youtrust what I say and you trust
what I build.
That's the goal, that's alwaysthe goal.
Um, but then uh the power ofbeing a podcaster in this space
is that I'm now able to use thebusinesses that we highlight and
(37:07):
feature on Cargo Rex and usethem in my own distribution
channels to get that maximumoutput, that maximum outreach
and awareness built around thesolutions that you and your
company are providing.
Um, so that those are additionalbenefits there.
And then in the future, comingsoon, we're going to be doing
much more panel discussions.
(37:27):
So, central topic, pick a coupleexperts and we're going to go
deep on one panel discussions.
I am inundated with pressreleases.
I am inundated with people whowant to be a guest on the show.
It's a very um, I feel veryfortunate to have that problem.
But with that problem, uh it,I'm only one person.
(37:47):
I can't talk to everybody.
I can't talk about everything.
And so with these paneldiscussions, that, and if you
are a premium member, we areonly going to be having premium
members from Cargo Rex be thechosen panelists that are going
to come on the everything islogistics sort of roundtable
discussions that we're going tobe, um, we're going to be doing
(38:08):
some trials here in the nextcouple months.
I really want to fine-tune it.
And then from there, um, then,you know, preferably, you know,
by springtime, then we'll have aprocess that's pretty dialed in
where premium members canabsolutely take advantage to
share their expert uh, you know,insight and uh perspective on
the show.
And then that way we can createthese, you know, content moments
(38:31):
um with questions thatresearchers and buyers are
already asking for, and thenhave the panelists that are able
to answer those questions aswell.
So those are the oh, well,Jesus, the okay, I should also
say the price of each of theseplans.
And so obviously, free is freeforever.
The plus members, it's$525 ayear.
The premium member is$1425 ayear.
(38:53):
So very affordable, especiallyfrom like a website perspective.
If you don't want to go throughthe process of like building a
website and paying thousands ofdollars and hoping that it gets
done, you know, within you know,four or five months, then this
is what you should be puttingyour energy towards because it
is a website page for you tohelp with information discovery,
(39:15):
to help with building trustmoments.
And so, you know, that thatprice tag, and in my opinion, I
I wanted to keep it highlycompetitive and I wanted to keep
it affordable for the folks whoneed it the most and who are
trying to build their companyand build out their brand
awareness, and then also helpusers during that research and
informational discovery.
(39:36):
So um, if you are interested insigning up, just go to the cargo
rex.io website.
You can choose which planmatters most to you or what you
think is the best fit, and thenour team will be in contact if
it's appropriate.
But most of the time, especiallyif you're a premium member, that
requires a little bit more handholding because we have to set
up the analytics.
(39:57):
Um, and then we also have tofigure out who those analytic
reports are being delivered to.
Um, and then the the frequencythat you would like to see from
that typically monthly is best,but sometimes people don't, you
know, it might be like emailoverload for them.
Um so we could schedule it everyquarter, you know, what whatever
your preference is.
Um, and then also talk aboutfuture content opportunities in
the future.
(40:17):
Um, so that is the plus inpremium plans, which are now
available.
And like I said, I feelconfident in selling those
things to you now because it'sit's I I think it's uh the best
bang for your buck in logistics.
So I think that about does itfor as far as all of the updates
that we have shift, shifted,shipped, but when shifting gears
(40:43):
a little bit into what's comingdown the pipeline, what's coming
in the future.
I mentioned, you know, some ofthose um listing features where
you'll be able to exportwhatever companies because
you're able to save.
If you find a company that youlike or a piece of content that
you like on the Cargo Rec site,you can save it to your profile.
And it's private unless you wantto make it public.
(41:04):
And so you could choose to makethat probably it's very similar
to like a social media networkwhere you as a user, which is
free, you can take all of thatinformation and you can showcase
the companies that you cancreate a list for companies that
you love.
You can create a list for umarticles or podcasts that you
love, and you could choose tomake those lists private or you
(41:25):
can choose to make them public.
And so you as a user haveultimate control.
So um those features areactually available on the site
now.
Now, if you want to export themin the future, because that's
data, data costs us money, youknow, you there will be a little
bit of a limit um as far as theplans are concerned.
If you're a free user um and youwant to be able to export, I
(41:45):
think we have a cap at like twoa month, um, and it just resets
every month.
Um, and then plus in premium,obviously, we'll we'll get more
because you know they're they'repaying for it.
Um, but we I wanted to make surethat I give some features
available to the free users asmuch as I reasonably can because
I've said this before, but thisis a completely bootstrapped
company.
I did not take any kind of VCmoney to build this company.
(42:08):
It has been me and my dev team,Garrett helping out with uh
helping out tremendously withsearch, um, you know, some
contractors that have beenhelping us out, you know, on the
on the promotional side ofthings as well.
And so this is all money thatI've earned from the show, from
doing digital dispatch work, andI've taken that money and I've
reinvested it into Cargo Rex.
And so hopefully we havedeveloped a product.
(42:30):
I think we've developed aproduct that, you know, users
across the industry are goingto, you know, become a member,
use, love, promote it, you know,you use it again, over and over
again, and then um hopefully,you know, submit some tips and
advice on on feature requests sowe can continuously make this
platform, you know, better andbetter.
(42:51):
So looking ahead, uh, we willhave more companies added, more
events added.
So be sure you're checking backon a regular basis.
We also have more emails goingout so that if you are following
a you know a certain category,maybe you're following to go
back to the TMS category ormaybe even the tariff category.
If you were following thosedifferent categories and you'll
get an email digest um everyweek or every month, we're gonna
(43:14):
start off with once a month,just so not to overload people's
inboxes.
Um, we're gonna send that outonce a month.
So then that way um you can stayon top of all of the companies
that have either been added tothat category or have maybe
added some new updates, some newnews to their page that you
might want to be aware of.
Um so we have that coming soon,content opportunities coming for
(43:37):
plus and premium members.
Um, we also have listing tags.
So those are coming down thepipeline as well.
So it's it's not enough to, youknow, to go back to the TMS
category to list yourself inlike a TMS category, but the
listing tags will be, you know,maybe you only serve the LTL
market.
(43:57):
Um, maybe you only have, ormaybe you have a browser-based
um application, maybe you have amobile app.
Um, so all of these differentadditional features that your
tool may offer, we're gonna havethose listing tags and an
ability to add those tags toyour profile and to your listing
uh that's coming soon.
(44:18):
Um also we're gonna have morecreator outreach.
Uh we have tons of creatorsalready on the site as well, but
we're gonna be looking to thosecreators as to sort of pool a
lot of their insight and a lotof the coverage that they're
gathering by talking to a bunchof different people.
We wanna be able to pull thoseinsights together to develop
more uh, you know, it moreinsight for you to kind of cut
(44:40):
through the noise when it comesto you know certain events, uh
associations, uh technologysolutions, all that good stuff.
Um, so we want to be able to usethe power of the network and
aggregate a lot of that thatdata and that insight that it
best serves the industry.
And, you know, like they say,you know, rising tide lifts all
sales, and that's what we'reaiming to do here with Cargo
(45:01):
Rex.
And so um, if you have been apart of this journey at all so
far, I deeply thank you for yoursupport.
If you haven't checked out thesite in a while, I highly
encourage you to go and check itout again because we've made a
ton of improvements.
We've got uh we're always goingto be a site that's going to be
(45:21):
improving.
And I use your direct feedbackin order to make the site
better.
So hopefully, with all of thatsaid and with all of that, you
know, it rehashed if you heardit here, you know, before, or
maybe you haven't, um, thank youfor tuning in.
Thank you for listening to myschwiel on, you know, that just
the I guess the giant pain inthe ass has been to build the
(45:43):
site.
I thought it was gonna be somuch easier than what it is, but
I think that's sort of thejourney of all founders, where
you you you have an idea, youhave you got the spark, and then
you you're you're building itand you launch it and then you
learn, and then you gotta launchand you gotta learn again, and
you gotta just keep continuingthat process to where you gotta
(46:04):
humble yourself, where you cancare so much about a project and
you can care so much about whatyou're building, but ultimately,
how are the users interactingwith that product?
What's their feedback?
Can we implement that feedbackin a realistic timetable?
Um, all of those things thatwe're now, you know, elbows deep
in that process as well.
(46:25):
And so I hope you will supportthe platform.
I hope you will, you know, claimyour listing.
I hope you'll be a user of theplatform, and then I hope you
will ultimately help to make itbetter with your own suggestions
and feedbacks and you know, allthat good stuff.
So, all that to say, thank youso much for tuning into this
behind the scenes of buildingCargo Rex episode.
(46:47):
Uh, go check out the site,cargorex.io, get signed up,
hopefully get a plus or apremium account, and then uh we
can talk to you more in thefuture.
So thanks again and take care.
SPEAKER_00 (47:01):
Thanks for tuning in to another episode of Everything
Is Logistics where we talk allthings supply chain for the
thinkers in freight.
If you like this episode,there's plenty more where that
came from.
Be sure to follow or subscribeon your favorite podcast app so
you never miss a conversation.
The show is also available invideo format over on YouTube
just by searching Everything isLogistics.
(47:22):
And if you're working in freightlogistics or supply chain
marketing, check out my companyDigital Dispatch.
We help you build smarterwebsites and marketing systems
that actually drive results, notjust vanity metrics.
Additionally, if you're tryingto find the right freight tech
tools or partners withoutgetting buried in buzzwords,
head on over to CargoRex.iowhere we're building the largest
(47:43):
database of logistics servicesand solutions.
All the links you need are inthe show notes.
I'll catch you in the nextepisode and go jazz.
My team and I have been building the site
cargorex.io for the better partof the last year, and I'm
finally able to start sharingsome more updates and a
behind-the-scenes look at whatsome of those updates have taken
out of me and taken from mysoul.
So welcome into another episodeof Everything Is Logistics, a
(01:03):
podcast for the thinkers inFreight.
I am your host, Blyth Milligan,and we are proudly presented by
SPI Logistics, the best freightagent home for freight agents
all across the globe for thelast 40 years and counting.
So if you are a freight agentlooking for a new home, there's
no better place to look than SPILogistics.
Um tell them Blythe atEverything Is Logistics sent you
(01:25):
because I just love working withthem.
They've been working with mesince 2023 of January.
So January 2023, we're coming upon almost our three-year
anniversary working together.
They've been the number onesupporter of the show.
And so I have to give them alittle bit of an extra um
shout-out for the supportbecause because of the support
that they have given the show,have given the podcast, you
(01:48):
know, I'm able to take thatincome and invest it into my own
business.
So digital dispatch, butprimarily cargo racks that has
been taking up the overwhelmingmajority of my money of my time
over the last, you know, sort ofyear, uh the conceptually, the
the idea has been in the worksfor years now, um, but been in
(02:10):
you know, elbows deep dev code,project planning, mapping, all
of that good stuff um for thelast year.
And I want to talk about whatsome of those updates that we
have shipped.
And so over the last year, ifyou haven't uh tuned in or know
anything about Cargo Recs, I ambuilding the search engine for
logistics.
So think associations,technology, creators, events,
(02:34):
and service providers.
So not necessarily, you know,three PLs and carriers, but more
of the people that serve thoseindividuals that work in and
around logistics, um, maritime,warehousing, things like that,
but more on the technical andnetworking side of things.
And so the creators that aremaking the content around those
(02:55):
industries, the solutions thatare being created within our
industry, and then highlightingall of them on Cargo Rex, which
has um been such a pleasure anda curse to work on because it's
a it's uh it's almost aculmination of my entire career
where I'm taking content andbuilding websites and working in
(03:18):
logistics and crafting up a newbusiness that is sorely needed
in the market.
And that is a central place tofind what association you should
join, what technology solutionthat you should be researching
that you should know about, whatcreators should you be
following, what events shouldyou be going to so you don't
waste thousands of dollars andlots of time going to events
(03:41):
that don't make sense for youand your customers and your
audience.
And so we've been building thatout on the CargoRec site for the
last year.
And as a little bit of abackground timeline, now we
launched uh an MVP version backin around December of 2024.
Yes, I'm getting my ears right.
(04:02):
And we officially went live atManifest.
Uh, it was early February 2025.
And ever since then, it's justbeen building in public.
And so these are the coolcompanies that we've been
finding.
We'll pump those out on socialmedia.
Um, there's also been severaldifferent new features that we
have uh you know released overthe last few months, and uh just
(04:25):
to kind of give that backgroundof the timeline, that kind of is
what brings us here at the timeof recording.
This is October 2025, and we'veshipped a lot of things that I
haven't done a great job aboutcommunicating those things
because frankly, I wanted to getto a place where I felt not only
comfortable but confident intalking about this company.
(04:46):
Using the site myself, I knowthat I have to be the number one
fan of this company and usingthis tool.
So then that way I make surethat the user experience is
top-notch, that the user thatthere is a need that I'm
fulfilling as far as creatingthis site and creating this
(05:09):
enormous database that exists onthe site now.
And so being the number one userof the site, you know, giving
feedback, asking for feedback,getting, you know, I've probably
bugged friend of the show, GraceSharky, uh 12 million times in
order, hey, can you check thisout?
Hey, can you log in and see ifthis issue or if this bug is is
uh you know resolved?
(05:30):
Um, all of those good things.
So shout out to her, shout outto everyone um who is signed up
um early in the process in orderto give things a go.
It's free to sign up in case youhaven't signed up and you want
to um check things out.
Um it's free to list yourcompany.
We do have some paid and premiumoptions while we'll get to in
you know a little bit later on.
But finally, I feel like I'm ina good place to confidently talk
(05:53):
about this company.
So let's get into what we haveofficially shipped over the last
say probably six months or so.
First, we have what's called alisting manager.
And so typically the way thatthe site works right now is that
a listing is a business profile.
And when you sign up, you canclaim that business profile
(06:14):
using a variety of differentverification methods to make
sure that you actually own thatprofile or you're you have
permission from the company inorder to speak and manage that
profile, we take that veryseriously.
And so with the new listingmanager, whoever has uh started
managing that profile can nowadd additional users to it.
(06:34):
Now you might ask, like, oh, whydo I need to add additional
users to this?
Well, because we have newfeatures coming out all of the
time that can enhance yourlisting.
So adding your associations thatyour company is proud to
support, um, the integrationsthat maybe your tool or
technology provides, listingthose on your listing page,
(06:54):
adding case studies, adding uh,you know, media, adding events
that your company is hosting orcreating, and all of those
things that you are able to addwith your listing now on Cargo
Rex, and you're able to add helpto help you manage all of that
different content that you areavailable, um, that not that you
are available, but that you havethe capability in order to
(07:16):
showcase.
You know, with my history ofbuilding websites, you know,
I've there used to be a day whenI would talk about how, you
know, a perfectly built websiteprobably has around 15 to 20
pages, and you should have ablog and you should have a
podcast, and you should have allof these like bells and whistles
within your website.
I don't think that internetexperience exists anymore.
(07:39):
I think that internet experienceis really geared more towards
our most, I would say, for folkswithin this industry, you need a
very basic website, five pagesor less.
That's actually what digitaldispatch specializes in now.
We don't necessarily do thesehuge projects that require, you
know, a whole branding redesignand things like that.
We do have partners that do.
(07:59):
Shout out Varago Marketing thatwill help in that regard.
And, you know, creating copy andbranding and um social media
efforts and things like that.
You know, we work with differentagency relationships and
partnerships that will take careof that for you.
But for Cargo Rex, it was reallyabout okay, if you have one page
to really make it shine, this iswhat I want it to be.
(08:22):
And this is where I want you tobe able to show off your
company, what you do, who you doit for.
And that's where the listingmanager can come into play.
So a few other, you know,different um feature sets around
that, it makes managing yourCargo Rex profile way less
plainful.
Um, and you have the ability toadd others to manage that page
as well.
There's faster load times,cleaner interface, and easier
(08:44):
editing.
So uh yeah, new listing managerthat was shipped just recently.
So if you already have yourprofile and it's claimed, um
your listing is claimed on theCargo Rec site, you're now able
to add, you know, additionalusers to that, which may be
maybe it's a PR relationshipthat you work with, maybe it's a
content creator or a freelancerthat you're working with, and
you want them to add, you know,the that additional context um
(09:06):
to your listing page.
Um, now you have the ability todo so.
We also have rolled outverification badges and
quarterly update requests.
And so the reason that we dothis is because in our search
algorithm, which has also beencompletely overhauled, I think
um I actually don't have this onthe list of things that we have
(09:27):
shipped, which is a huge mistakeof not listing that because
frankly, when we first launched,our search sucked.
And I have mad respect now forthe big search engine, you know,
Google Bing, even Yahoos of theworld.
That search is really hardbecause you have to accommodate
misspellings, you have toaccommodate intent, you have to
(09:49):
accommodate uh so many differentthings from a programming
perspective, from a human-levelperspective, and you have to
kind of marry those two togetherin order to build a search
algorithm.
Then you know you have to decidewhat are you going to prioritize
and why?
And so the the early decisionsthat we have made in order to
(10:09):
prioritize certain contentrequired that we completely
overhaul how our searchfunctions.
Um it took three times.
The third time was the charm,because shout out to Garrett
over at Garrett Makes.
Um, you've probably seen himwith search carriers.
Um, he was very experienced inbuilding a search algorithm or
(10:30):
building a search engine.
And so we hired him over thesummer to completely re-haul it.
It's lightning fast now.
And the best thing about withour search is that if you're a
user and you're going to thesite and you're searching for
something or you're searchingfor a company or maybe some
content around you know acertain type of philosophy or um
buying problem, anything likethat that's logistics related,
(10:52):
then you will go to our searchengine and you just type in
whatever you're looking for.
And it will not only surface thelistings that are related to
what you're searching for, butit'll also surface the content
and links to that content thatvarious creators all over the
industry have created.
And so we have all of thesecreators and all of their
(11:13):
content listed on the page.
It directly links to theircontent.
So we are surfacing thatinformation, surfacing that
insight in addition to companylisting pages, events, and
things like that.
And so, shout out to Garrett forhelping us, you know, rebuild
that really from scratch.
And now it's just incredible.
(11:34):
So uh the verification badgeswork like this, where if you
have an account, you're able toclaim a listing for free and you
have a certain amount ofparameters within your listing
that is readily available.
Now, the more that your listingis filled out completely, then
the higher you're going to rankin our search results.
(11:56):
And so there's a lot ofdifferent factors that that play
a role in that.
But frankly, filling out yourprofile as much as possible.
Do you have a verified user thathas claimed that listing?
Do you have a plus or a premiumaccount?
You're gonna surface higher inthe search results.
We have to pay for the sitesomehow.
Uh, and so in lieu of chargingoutrageous, you know, website
(12:21):
development fees or you know,things like that, or you know,
uh throwing a bunch ofadvertisements and just annoying
pop-ups all over the site.
We chose to go a plus in apremium route.
So then that way it encouragesusers to fill out their listing
as completely as possible inorder to better serve the users
(12:43):
that are coming to the site andthey just want to do research,
they just want to doinformational discovery.
And so having a profile that'sfilled out completely is gonna
rank you higher in the searchengine.
Now, in addition to that, if youhave a plus or a premium account
tied to that listing, you'llalso show up higher in search
engine rankings or in our searchengine rankings because we want
(13:06):
the most completed informationto surface to the top.
We want the most engaged usersto surface to the top, but also
relevant to the phrase or theterm or the query that the user
is searching for.
Um, so verification badges havebeen launched.
So then that way you can quicklytell on the site of which
profile has been claimed, whichones haven't.
(13:28):
Highly encourage everyone to goout and claim their listing.
We have more than 2,000businesses and counting within
the freight space.
Um, and we have had someinstances where I don't want to
say fraudulent users, but uh thewrong users trying to claim
management of listings that theyclearly do not own.
(13:49):
Um, so we do take theverification process very
seriously.
And if that profile or if thatlisting has been claimed, then
you also show up higher in thesearch algorithm.
We also have what's calledquarterly update request, where
every quarter we remind thelisting owner hey, you need to
add more information, um, addyour latest case study, a white
(14:10):
paper, maybe a virtual or anin-person event that you're
hosting, add it to the sitebecause then that also helps
with the user experiencing oruser experience and surfacing
the relevant data andassociations, events, uh,
content, uh, you know, casestudies, all of that stuff.
It helps surface that relevantuh information to the users that
(14:35):
are already on the site.
Um, so highly, highly recommendpaying attention to those
quarterly update remindersbecause we all get busy.
And so that's why we've kind ofum automated a little bit of
that process to help, you know,fight against spam, fight
against you know, fraudulentusers and to keep your page and
your listing updated as much aspossible.
(14:57):
We also added a ton of newcategories.
I believe we have more than 250logistics specific categories on
the site.
And the more I think about it,the more that these it's gonna
probably double within the nextyear.
I was surprised to kind of hitaround 100 categories, uh, but
just the it this industry, I'vesaid it before and I'll say it
(15:19):
again.
The more layers that you peelback, the more layers you
realize that you you have to go.
And and so that is especiallytrue for this site, especially
when we we kind of startedpretty broad.
I probably, if I had to do itagain, I would probably have
started this site out as, youknow, just technology focused.
(15:41):
That's super deep.
I actually I'm gonna I'm gonnatake, I know I just said that
statement, I'm gonna take itright back because uh based on
how deep we've gone with certaincategories, associations was
probably um one that I thoughtwould be the easiest, but was
the most surprising uh becausethere's over a hundred
associations that exist withinthis industry.
And I that to me was shocking.
(16:01):
I thought maybe a few dozen, andthat would that is still a lot,
but there's over a hundredassociations that exist within
the logistics industry.
Um, so we went deep onassociations, we've gone deep on
creators, which we have over ahundred creators, logistics
creators on the site now,publications, print mags,
podcasts, YouTube, um, all ofthose things count as creators.
(16:27):
And they're all all of thesepeople are making incredible
content that goes, you know,that that mile deep instead of a
mile wide.
And so that's the the kind ofresearch and insight that we
wanted to surface for our usersthat a traditional search
engine, that uh, you know, asocial media channel, they're
just not going to send you thatkind of information.
(16:49):
So we want to be the providersof that information.
So we've gone deep on creatorsand associations.
We also had to add events, nothad to add, but wanted to add
events to the site as well.
And so we have uh with events,it's a little bit different than
all of the other things thatwe've or all of the other main
(17:10):
categories.
I talk about, you know, sort ofthe five pillars that we have on
cargo recs, and that isassociations, it's creators,
it's uh technology, it'sservices, and then it's events.
Events has to be managedseparately from all of the rest
of the categories because it's alot less um automatic, or it
(17:33):
with the nature of events,there's new events all the time,
and there's recurring events,and there's virtual events, and
then there's in-person events,and then there's localized
events versus national orglobal.
And so we had to develop asystem to not only keep track or
document all of the events thatare going on.
I mean, we can't, we barelyscratch the surface with virtual
(17:53):
events.
We primarily focus on in-personevents.
Um, but even still, we had todevelop a separate process for
not only bringing in thoseevents, but then monitoring
those events for whenever theyadd, you know, the next show.
Because typically, when you'reat an event, at the end of the
conference or at the end of theevent, they'll say, you know,
(18:14):
we're going to XYZ City and thisdate next year, mark your
calendars.
Um, so typically when thathappens, we have to be the ones
to, you know, monitor thoseannouncements.
So then that way we can makesure that we have that event
added to the site as well.
So events have been a slightlyuh different challenge versus
(18:34):
the rest of the categories, butI'm really glad that we put um
both the events and the creatorsin this mix because technology
is something, uh especially whenit comes to logistics
technology, even though we havehundreds, maybe thousands of
businesses within thatparticular category on the site,
(18:56):
it's going to require so muchmore than the last say six
months to add and really go deepon the technology, the freight
tech, logistics tech categorythat currently exists on the
site.
So I probably went a little toowide to start at launch.
But if I have to, if I'm lookingback on the situation, I am glad
(19:19):
that we did choose to go widebecause we really need we dialed
in a couple of those categoriesthat you know were much needed.
So the associations and thecreators, and then had to
develop a different system forevents.
But now we're in the process ofreally just like going a mile
deep on technology.
And so um, a little bit of asidebar that if you have any
(19:43):
suggestions, if you've checkedout that category, if you think
that you know it's so we have amain technology category, and
then we have all of thesedifferent subcategories
underneath.
And so that's where we're reallygoing to be looking for help.
And so we're always asking forfeedback during that process.
So if you just scroll down tothe bottom of the cargo rex.io
website, then you'll see a, youknow, a submit a tip or, you
(20:07):
know, uh submit a suggestion.
Um, we are always looking forsuggestions.
(21:04):
So we this I want this platformto be something that
continuously improves.
And so we can only do that if wehave the shared expertise within
this community and within, youknow, that this this platform
that we're building.
So that was a long-winded way ofsaying that we've added a ton of
new categories to the site, um,more than a couple hundred now.
(21:27):
Um, there's also a couple onesthat I, you know, I'm I'm really
proud of.
So we've added tariffs category.
We also added a CDL schoolscategory.
The CDL schools one I'mparticularly proud of because
there's a lot of, I would say,probably um questionable schools
out there that, you know, willtrain a driver for one or two
(21:48):
days.
And uh that driver has nobusiness being on the road after
two days of training.
I'm sorry.
Um, but for these CDL schools,the ones that we have on the
site were highly recommended byother drivers.
I actually polled my audience onTwitter and asked them, what are
the good CDL schools that weshould highlight on the website
(22:10):
and so on or on cargo recs?
And so we were given this longlist of personal experience from
these folks.
Um, so we were able to add allof those CDL schools onto the
website.
And then obviously I don't haveto explain tariffs, um, but
there's lots of uh or the reasonthat we added the tariffs
category to the site um becausethere's a lot of tools out
there, but there are some that'ssp that are specifically
(22:33):
targeting, you know, all of thefluctuation within tariffs and
you know, cost analysis and umshipping analysis, all of that
stuff.
Um, so we've added the tariffscategory as well.
And then last but not least, iscertainly when it comes to like
my personal preference, um, weadded a space logistics
category.
If you follow this podcast, youknow going on you know the
(22:54):
everything is logistics website.
Uh this the space episodes aresome of my favorite to produce,
and frankly made me fall in lovewith creating content again
because it was it combined alifelong passion of like space
travel, NASA.
I was able to visit the NASAsite, um, we got a tour of the
grounds over a two-day period,got to one watch a launch, most
(23:15):
incredible experience of mylife, or one of the most
incredible experiences of mylife.
And uh I it propelled me intolearning more about everything
that's going on within thelogistics process of building an
outer space.
And so, because there's a lot ofcompanies that providing
storage, they're providingtransport, they're providing
(23:35):
maintenance, refueling, all ofthose things count in space too.
So we now have a space category,which I'm I'm pretty pumped
about.
So go check that out over on theCargo Rec site.
Um, next up, another thing thatwe delivered um was spam and
fraud protection.
I'm I mentioned this earlier.
We we've had instances wherefraudulent folks have tried to
(23:56):
sign up on the site and claim alisting that clearly did not
belong to them.
And when we tried to ask for, Idid to uh additional
verification, um, we looked attheir LinkedIn, we looked at the
company LinkedIn, um, we askedfor any kind of verification um
that this person worked at thiscompany and they weren't able to
provide it, so their claim wasdenied.
Um, and so there, when you have,and just to I guess sort of give
(24:19):
a little bit more of a peekbehind the scenes, the way that
our site is programmed is thatif your email domain matches the
domain that's already on thesite, then you're automatically
approved as part of a user orpart of a manager on that
particular listing page.
If you don't have an email thatmatches up to that, then we have
to take additional steps inorder to verify that you can
(24:42):
actually speak on this company'sbehalf.
Now, whereas instances mightoccur that are perfectly uh uh
up to up to par, up to board, issomebody like a PR rep who is,
you know, they they want to makesure that their, you know, uh PR
releases, uh their case studies,things like that that they've
created for their clients arealso appearing on their page.
(25:03):
So that is a very uh legitimatereason of why, you know, maybe a
PR professional with a differentemail address than the company
that they're on might, you know,want to uh be a manager or or be
a part of that particularlisting page.
Um, so we've added in fraudprotection upon launch.
When we launched back inFebruary, we got hit with spam
(25:24):
hard.
I mean, there were thousands ofusers that signed up for the
site.
And I we had to go through andremove all of them.
And so now we have additionalverification just to make sure
you're a real user.
So it's slightly annoying maybeduring the sign-up process that
uh, you know, you got to verifyyour email.
Um, you can avoid having toverify your email if you sign in
(25:47):
uh via LinkedIn or Google.
So we've added additionalparameters to make the sign up
and login process easier, butalso make sure that we're not
allowing, you know, some badactors into the site to do
nefarious things.
And we also want to make sureour data is actually clean.
So we spent a long timecollecting this data and
building this database.
We want to keep the integrity ofit because we know that you're
(26:09):
using the site for research,you're using it for discovery.
And so we want to make sure thatwe are surfacing the most
accurate results and the mostup-to-date results that are free
from uh the bad actors.
So spam and fraud protection wasone of those things that was
added in.
Um last couple notes here isthat we do have, I think, hold
(26:31):
on, if you bear with me just fora second, I want to get the
exact number at the time ofrecording.
We are in late October of 2025.
And the official business count,if my own site would load during
this time.
Okay, here we are.
All right, we we got it now.
Um, so it looks like somethingelse we got to add to the to-do
(26:53):
list of something to work on.
Um, but on the site, we have uh2,297 businesses listed and we
have 129 categories.
I just said earlier that Ithought our categories were over
250.
So I'm gonna take that back.
Was probably confusing it forthe companies that were on the
site.
Um, but yeah, uh 129 categories.
(27:15):
So we got some work to do inthat regard.
Um yeah, just uh make a mentalnote to myself that that needs
to be updated and we need to addmore categories to the site.
Um, most of these listings wereadded manually, and we now also
have a system that, you know,I'm constantly scrolling social
media, reading newsletters,things like that, um, hearing
about all of these new companiesand podcasts and events.
(27:36):
And anytime I see that, we nowhave a process in place that I'm
able to save that company uh toour database and we're able to
manually add that to the site inthe future.
So a lot of these has just beenjust a matter of personal
scrolling and trying to figureout okay, is this company
(27:57):
already added onto the site oris it not?
Okay, we need to get it addedand you know, just that manual
effort that that all isinvolved.
All right, next up on what weare announcing, and I hinted at
this earlier, but premium andplus options.
So we have an always foreverfree plan, like I mentioned
earlier, um, that any person cansign up for free, any user can
(28:19):
sign up for free and use thefull features of the site.
But if you want additionalcapabilities on your actual
listing page, then you have toupgrade.
Um, because you'll have a basicprofile, you have a basic
company information.
I was like, but if you wantadditional benefits for your
listing page, that costs usmoney to develop.
It costs us money totroubleshoot these things, it
(28:41):
costs us money to, you know,provide support for those
features.
And so uh it's an unfortunatereality that we do have to
charge for these types ofthings.
Uh, but I'm in a place now whereI feel comfortable saying, hey,
this is something that youshould be paying for.
Um, so with that said, let's goover a couple of what the plans
actually are.
And so I mentioned that we haveplus and premium.
(29:02):
Plus is kind of the mid-tieroption.
It allows you to manage up totwo listings and that you'll
have those priority searchresult placements.
Um, you have a premium support,you have also a lead generation
contact form that exists on yourpage as well.
So if a user is searchingthrough and they're doing their
research and they find acompany, your company, that they
(29:25):
want to reach out to, all theyhave to do is fill out the form
right on your listing page,right on the Cargo Rex website.
They could select what they'reinterested in and what they're
looking for.
If they're looking for ameeting, if they're looking for
a request for quote or lookingfor something else, then they
can reach out and contact youdirectly.
And so that's one feature thatI'm really pumped for with the
(29:47):
plus account.
And so that again will let youmanage up to two listings and
have that premium searchpriority listing as well, or the
the search algorithm placementfor that listing as well.
And then also we have ourpremium plans.
Now, the premium plans is whereall of the bells and whistles
live.
We have so many updates that arecoming in the future.
(30:09):
Of course, there's gonna be likea uh, I don't want to say of
course, um, but there's probablygoing to be an AI chatbot
component that's added to it inthe future.
I have tested some AI chatbotsin on some of my other websites
and properties, and I franklyjust haven't been all that
impressed um with theperformance of those chatbots.
It's I think anybody who'splayed around with maybe any
(30:32):
agents or any um AI, you knowthat it can be kind of
questionable at times.
Um, so what we've decided to dois that we're gonna ship that as
far as a chat bot at a laterdate.
What we do have the ability, ormaybe you know, one of those
features that's coming down thepipeline, which I'm kind of
getting ahead of myself, but youyou have the ability to export.
(30:53):
So if I take a step back,getting a little ahead of
myself, as I said.
Um, any user has the ability intheir account to create a
private or a public list.
Now you can create as many listsas you want to, um, but within
those lists, you can label itas, you know, project TMS.
Maybe your company is lookingfor a new TMS and you want to
(31:16):
save a bunch of different TMS.
You're doing your research,you're looking at the features,
you're cross checking them.
You can save and you canfavorite those companies to your
specific list of companies thatyou maybe want to reach out to,
or maybe you want To research alittle bit more, you can save
them to your list, and then afeature coming down the pipeline
will allow you to export thatlist.
(31:38):
So then that way you can takethat exported CSV file and you
can upload it to Claude, you canupload it to ChatGPT or Gemini.
Choose your AI tool of choice.
But then that way all of thatdata is in a structured format
and a CSV file so that you cantake it to your tool of choice.
I think that that is for rightnow, that is the smarter play
for us because come to find out,you know, there are a lot of
(32:02):
people who have a veryparticular tool of what they
like to use in what certaincircumstances.
And certain tools are better atlooking at CSV data than other
tools.
And then some tools are betterat looking at your project
requirements and then combiningthat data set.
So our role, I believe, is induring the research process that
we can provide you with thosewith those companies, with
(32:24):
those, the with thatinformation, and you can
customize it by saving it toyour list.
So coming soon in the future,for all premium accounts, you'll
be able to everybody has accessto the list feature.
But if you want to export it,then that is coming to both
premium and plus accounts in thenear future.
So we're actually actively umdeveloping that as we speak.
(32:47):
So it should be available verysoon.
But for right now, at the timeof recording, late October, um,
what's available for you as apremium plan is not only do you
get like the top placement inour search algorithm, but you
also get priority email support,you get unlimited free listings,
you get up to five premiumlistings, which might not uh be
(33:10):
of interest to some folks, butmaybe you have, you know, a
certain location that hasseveral locations and you want a
listing for each one of thoselocations.
An association or CSCMP isprobably a perfect example here
where they have a main CSCMPpage, but then they have local
chapters all over the country.
So that's a good use case of uhfor somebody that would want
(33:32):
something uh, you know, morethan one or two premium
listings.
Um, so you get five premiumlistings with a premium account.
You get the lead generationrequest form, just like the plus
account does.
Um, but then also you get, andwhat I'm super pumped about is
that we use um an analytics toolthat can go custom at the page
level.
(33:53):
So we install analytics at yourpage level on your listing page
that is exclusive only to you.
And so you can see the trafficreports for how many people are
arriving on your page, whatlinks they're clicking on.
Are they clicking on your socialmedia links?
Are they clicking on yourwebsite link from there?
Um, did they submit a form?
(34:13):
So you can see all of thoseanalytics.
So you get upgraded analytics,um, which is something that I
think is a huge value because alot of people don't have access
to even their damn websiteanalytics, which is crazy to me.
But with Cargo Rex and you havea premium account, then you will
have access to those analyticsand regular reports that we'll
provide to you on a regularlyscheduled basis.
(34:35):
Um, I believe the frequency issent out once a month right now,
and it includes all of what welike to call events or goals.
And that's, you know, somebodysearching for for whatever
reason, they arrive on yourlisting page.
Now they may want to check outyour blog, they may want to
check out your YouTube, they maywant to follow you on social
media, um, you know, all ofthose things, but you will at
(34:57):
least be able to see those typesof clicks and interactions that
uh is is proving that yourlisting is valuable, but it's
also protecting the privacy ofthe user themselves.
Um, so I'm very, very big onprivacy-focused analytics.
Um, so we anonymize the data sothat you can see the event
count, but you can't see theactual person because I I think
(35:19):
it's very important um to have aconsent-based model where we
have the lead form or we havethe contact form directly on
your listing page.
So if the user wants to reachout to you, that option is
available to them.
Um, and so then that way wewe're protecting our users, but
we're also providing you as abusiness owner very valuable
(35:42):
insight into what's resonatingwith your audience that is
visiting that listing page onthe Cargo Recks website.
Um, a couple of other featuresthat are available in premium,
which I'm super pumped to berolling out here in the next few
months and definitely a lot in2026, is that we're going to be
doing featured campaigns withthose premium accounts.
So you might have seen over thelast, you know, say six months
(36:04):
or so, um, we highlightdifferent companies within
different categories.
We promote you on social media,um, LinkedIn, Twitter, Facebook,
um, all of the platforms that weare active in, we are promoting
companies there as well forinformational discovery.
We talk about what your companydoes, what they specialize in,
we even tag your company.
(36:25):
Um, so that's included inpremium as being included in
those different promotions.
We've also started including uhpromotional uh materials for
those companies in our in theeverything is logistics email
newsletter.
Um, so we include them there.
So it's it's really using thepower of distribution with my
(36:45):
podcast that I've beenhopefully, you know, if you're
still listening to the show atthis point, you have developed a
relationship with me uh and youtrust what I say and you trust
what I build.
That's the goal, that's alwaysthe goal.
Um, but then uh the power ofbeing a podcaster in this space
is that I'm now able to use thebusinesses that we highlight and
(37:07):
feature on Cargo Rex and usethem in my own distribution
channels to get that maximumoutput, that maximum outreach
and awareness built around thesolutions that you and your
company are providing.
Um, so that those are additionalbenefits there.
And then in the future, comingsoon, we're going to be doing
much more panel discussions.
(37:27):
So, central topic, pick a coupleexperts and we're going to go
deep on one panel discussions.
I am inundated with pressreleases.
I am inundated with people whowant to be a guest on the show.
It's a very um, I feel veryfortunate to have that problem.
But with that problem, uh it,I'm only one person.
(37:47):
I can't talk to everybody.
I can't talk about everything.
And so with these paneldiscussions, that, and if you
are a premium member, we areonly going to be having premium
members from Cargo Rex be thechosen panelists that are going
to come on the everything islogistics sort of roundtable
discussions that we're going tobe, um, we're going to be doing
(38:08):
some trials here in the nextcouple months.
I really want to fine-tune it.
And then from there, um, then,you know, preferably, you know,
by springtime, then we'll have aprocess that's pretty dialed in
where premium members canabsolutely take advantage to
share their expert uh, you know,insight and uh perspective on
the show.
And then that way we can createthese, you know, content moments
(38:31):
um with questions thatresearchers and buyers are
already asking for, and thenhave the panelists that are able
to answer those questions aswell.
So those are the oh, well,Jesus, the okay, I should also
say the price of each of theseplans.
And so obviously, free is freeforever.
The plus members, it's$525 ayear.
The premium member is$1425 ayear.
(38:53):
So very affordable, especiallyfrom like a website perspective.
If you don't want to go throughthe process of like building a
website and paying thousands ofdollars and hoping that it gets
done, you know, within you know,four or five months, then this
is what you should be puttingyour energy towards because it
is a website page for you tohelp with information discovery,
(39:15):
to help with building trustmoments.
And so, you know, that thatprice tag, and in my opinion, I
I wanted to keep it highlycompetitive and I wanted to keep
it affordable for the folks whoneed it the most and who are
trying to build their companyand build out their brand
awareness, and then also helpusers during that research and
informational discovery.
(39:36):
So um, if you are interested insigning up, just go to the cargo
rex.io website.
You can choose which planmatters most to you or what you
think is the best fit, and thenour team will be in contact if
it's appropriate.
But most of the time, especiallyif you're a premium member, that
requires a little bit more handholding because we have to set
up the analytics.
(39:57):
Um, and then we also have tofigure out who those analytic
reports are being delivered to.
Um, and then the the frequencythat you would like to see from
that typically monthly is best,but sometimes people don't, you
know, it might be like emailoverload for them.
Um so we could schedule it everyquarter, you know, what whatever
your preference is.
Um, and then also talk aboutfuture content opportunities in
the future.
(40:17):
Um, so that is the plus inpremium plans, which are now
available.
And like I said, I feelconfident in selling those
things to you now because it'sit's I I think it's uh the best
bang for your buck in logistics.
So I think that about does itfor as far as all of the updates
that we have shift, shifted,shipped, but when shifting gears
(40:43):
a little bit into what's comingdown the pipeline, what's coming
in the future.
I mentioned, you know, some ofthose um listing features where
you'll be able to exportwhatever companies because
you're able to save.
If you find a company that youlike or a piece of content that
you like on the Cargo Rec site,you can save it to your profile.
And it's private unless you wantto make it public.
(41:04):
And so you could choose to makethat probably it's very similar
to like a social media networkwhere you as a user, which is
free, you can take all of thatinformation and you can showcase
the companies that you cancreate a list for companies that
you love.
You can create a list for umarticles or podcasts that you
love, and you could choose tomake those lists private or you
(41:25):
can choose to make them public.
And so you as a user haveultimate control.
So um those features areactually available on the site
now.
Now, if you want to export themin the future, because that's
data, data costs us money, youknow, you there will be a little
bit of a limit um as far as theplans are concerned.
If you're a free user um and youwant to be able to export, I
(41:45):
think we have a cap at like twoa month, um, and it just resets
every month.
Um, and then plus in premium,obviously, we'll we'll get more
because you know they're they'repaying for it.
Um, but we I wanted to make surethat I give some features
available to the free users asmuch as I reasonably can because
I've said this before, but thisis a completely bootstrapped
company.
I did not take any kind of VCmoney to build this company.
(42:08):
It has been me and my dev team,Garrett helping out with uh
helping out tremendously withsearch, um, you know, some
contractors that have beenhelping us out, you know, on the
on the promotional side ofthings as well.
And so this is all money thatI've earned from the show, from
doing digital dispatch work, andI've taken that money and I've
reinvested it into Cargo Rex.
And so hopefully we havedeveloped a product.
(42:30):
I think we've developed aproduct that, you know, users
across the industry are goingto, you know, become a member,
use, love, promote it, you know,you use it again, over and over
again, and then um hopefully,you know, submit some tips and
advice on on feature requests sowe can continuously make this
platform, you know, better andbetter.
(42:51):
So looking ahead, uh, we willhave more companies added, more
events added.
So be sure you're checking backon a regular basis.
We also have more emails goingout so that if you are following
a you know a certain category,maybe you're following to go
back to the TMS category ormaybe even the tariff category.
If you were following thosedifferent categories and you'll
get an email digest um everyweek or every month, we're gonna
(43:14):
start off with once a month,just so not to overload people's
inboxes.
Um, we're gonna send that outonce a month.
So then that way um you can stayon top of all of the companies
that have either been added tothat category or have maybe
added some new updates, some newnews to their page that you
might want to be aware of.
Um so we have that coming soon,content opportunities coming for
(43:37):
plus and premium members.
Um, we also have listing tags.
So those are coming down thepipeline as well.
So it's it's not enough to, youknow, to go back to the TMS
category to list yourself inlike a TMS category, but the
listing tags will be, you know,maybe you only serve the LTL
market.
(43:57):
Um, maybe you only have, ormaybe you have a browser-based
um application, maybe you have amobile app.
Um, so all of these differentadditional features that your
tool may offer, we're gonna havethose listing tags and an
ability to add those tags toyour profile and to your listing
uh that's coming soon.
(44:18):
Um also we're gonna have morecreator outreach.
Uh we have tons of creatorsalready on the site as well, but
we're gonna be looking to thosecreators as to sort of pool a
lot of their insight and a lotof the coverage that they're
gathering by talking to a bunchof different people.
We wanna be able to pull thoseinsights together to develop
more uh, you know, it moreinsight for you to kind of cut
(44:40):
through the noise when it comesto you know certain events, uh
associations, uh technologysolutions, all that good stuff.
Um, so we want to be able to usethe power of the network and
aggregate a lot of that thatdata and that insight that it
best serves the industry.
And, you know, like they say,you know, rising tide lifts all
sales, and that's what we'reaiming to do here with Cargo
(45:01):
Rex.
And so um, if you have been apart of this journey at all so
far, I deeply thank you for yoursupport.
If you haven't checked out thesite in a while, I highly
encourage you to go and check itout again because we've made a
ton of improvements.
We've got uh we're always goingto be a site that's going to be
(45:21):
improving.
And I use your direct feedbackin order to make the site
better.
So hopefully, with all of thatsaid and with all of that, you
know, it rehashed if you heardit here, you know, before, or
maybe you haven't, um, thank youfor tuning in.
Thank you for listening to myschwiel on, you know, that just
the I guess the giant pain inthe ass has been to build the
(45:43):
site.
I thought it was gonna be somuch easier than what it is, but
I think that's sort of thejourney of all founders, where
you you you have an idea, youhave you got the spark, and then
you you're you're building itand you launch it and then you
learn, and then you gotta launchand you gotta learn again, and
you gotta just keep continuingthat process to where you gotta
(46:04):
humble yourself, where you cancare so much about a project and
you can care so much about whatyou're building, but ultimately,
how are the users interactingwith that product?
What's their feedback?
Can we implement that feedbackin a realistic timetable?
Um, all of those things thatwe're now, you know, elbows deep
in that process as well.
(46:25):
And so I hope you will supportthe platform.
I hope you will, you know, claimyour listing.
I hope you'll be a user of theplatform, and then I hope you
will ultimately help to make itbetter with your own suggestions
and feedbacks and you know, allthat good stuff.
So, all that to say, thank youso much for tuning into this
behind the scenes of buildingCargo Rex episode.
(46:47):
Uh, go check out the site,cargorex.io, get signed up,
hopefully get a plus or apremium account, and then uh we
can talk to you more in thefuture.
So thanks again and take care.
SPEAKER_00 (47:01):
Thanks for tuning in to another episode of Everything
Is Logistics where we talk allthings supply chain for the
thinkers in freight.
If you like this episode,there's plenty more where that
came from.
Be sure to follow or subscribeon your favorite podcast app so
you never miss a conversation.
The show is also available invideo format over on YouTube
just by searching Everything isLogistics.
(47:22):
And if you're working in freightlogistics or supply chain
marketing, check out my companyDigital Dispatch.
We help you build smarterwebsites and marketing systems
that actually drive results, notjust vanity metrics.
Additionally, if you're tryingto find the right freight tech
tools or partners withoutgetting buried in buzzwords,
head on over to CargoRex.iowhere we're building the largest
(47:43):
database of logistics servicesand solutions.
All the links you need are inthe show notes.
I'll catch you in the nextepisode and go jazz.
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