Everything Is Marketing

Everything Is Marketing

Join host Corey Haines as he explores marketing in all its facets and dimensions through conversations with honest marketers, entrepreneurs, and even people who don't consider themselves marketers at all. This podcast will help you get out of your echo chamber and create unique marketing by learning from vastly different types of people, strategies, and industries.

Episodes

January 17, 2022 70 min

On the show today is Adam DuVander. Adam is the founder of Every Developer and author of Developer Marketing Does Not Exist.

I wanted to bring him on because developers are perhaps one of the most difficult segments to market to. How dev tools get discovered, trialed, and implemented are very unique to other software.

You'll hear about why content is at the heart of developer marketing, common mistakes made when marketing a devel...

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On the show today is Amanda Natividad. Amanda is the Marketing Architect at SparkToro and previously the Head of Marketing at Growth Machine.

I wanted to bring her on because Amanda is a prolific marketer with experience in content marketing across B2C brands like FitBit and Liftopia as well as B2B with Growth Machine and their client base. She's amassed a Twitter following of over 36k. And she's an expert in all things digi...

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On the show today is Guillaume Moubeche. Guillaume is the founder of Lemlist, an email automation tool for sales.

I wanted to bring him on because Lemlist has managed to scale past $10M ARR in just a few years in a very competitive category. How? Exceptional marketing. Guillaume and the Lemlist team have built an impressive marketing engine by thinking like a media company. LinkedIn, YouTube, masterclasses, social media... they'...

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On the show today is Bryan Wish. Bryan is the founder of BW Missions, which works with creators and authors to scale their content and products.

I wanted to bring him on because Bryan has worked with high-profile authors like Nir Eyal and Allen Gannett. Successful book launches are great case studies for what successful marketing looks like. Bryan also has a lot of thoughts on the future of creators, content, and personal brands.

You...

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On the show today is Ran Segall. Ran is the founder of Flux Academy, which offers courses on web design, freelancing, and Webflow.

I wanted to bring him on because Ran is one of the most successful course creators I know. Flux Academy does over $2M/yr in sales with a very small, lean team. And it all started with Ran's YouTube channel and running workshops at local tech meetups.

You'll hear about how Ran creates so much video...

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On the show today is Juliette Kopecky. Juliette is the CMO at LinkSquares and previously the VP of Marketing at Talla.

I wanted to bring her on because LinkSquares is growing rapidly in the legal tech space and making a name for itself. They've been investing heavily into video content and taking a drastically different approach than their competitors and incumbents.

You'll hear about Juliette's career path and rise to CM...

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On the show today is Laura Lopuch. Laura is a sales email consultant, AKA the “Queen of Cold Emails.”

I wanted to bring her on because she’s one of the few cold email experts who actually show their work and provide tangible examples of what works. She’s written for Copyhackers and Unbounce as well as spoken at conferences like MicroConf and Shine Bootcamp.

You'll hear about email outreach common mistakes and how to fix them, tan...

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On the show today is Conor Lewis. Conor is the founder of FORT, which creates magnetic pillow forts for kids.

I wanted to bring him on because Conor launched one of the most successful Kickstarter campaigns out there. Not only was the campaign a massive success, but it was also a ground-breaking case study on community-driven product development. Conor has also been sharing everything he's learning about getting FORT off the gro...

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On the show today is Jake Thomas. Jake is the creator of Golden Hearts and Creator Hooks.

I wanted to bring him on because he went from having absolutely no experience in SEO to generating $5k per month in affiliate revenue from hundreds of thousands of visitors. He also studies YouTubers to dissect their thumbnails, titles, content, and what makes their videos great. 

You'll hear about how to quickly get up to speed with SEO in ...

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On the show today is Jeff Sheldon. Jeff is the founder of Ugmonk, which creates products that combine form and function.

I wanted to bring him on because Jeff is a fantastic designer that has an eye for detail, he's one of the original founders to build in public, and he's managed to build a successful brand without any paid advertising, which is a huge feat in the e-commerce/DTC industry.

You'll hear about how and why th...

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On the show today is Kieran Flanagan. Kieran is the SVP of Marketing at HubSpot where he's building out a new media initiative within the company.

I wanted to bring him on because Kieran was at the forefront of putting together the acquisition of The Hustle by HubSpot. They also just launched a podcast network and are heavily investing into YouTube. Kieran is one of the smartest marketing leaders I know and it's fun to watch...

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On the show today is Nick Wignall. Nick is a psychologist, writer, teacher, and podcaster.

I wanted to bring him on because Nick is one of the top publishers on Medium and one of the more successful creators I know. Over the years through consistent writing, he now gets hundreds of thousands of visitors to his blog every month and has tens of thousands of email subscribers.

You'll hear about how he built his audience from scratch...

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On the show today is Paige Doherty. Paige is the founding partner at Behind Genius Ventures and the author of Seed to Harvest. Behind Genius Ventures is a "Gen Z Fund" that invests in early-stage startups. Seed to Harvest is an illustrated book that explains venture capital in a way that even kids can understand. 

I wanted to bring her on because she raised an entire fund primarily through Twitter, which really showcases the...

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On the show today is Kevin Smith. Kevin is the founder and managing partner at SmashBrand where he works with CPG brands on packaging, branding, and launching.

I wanted to bring them on because after launching and growing several of his own globally distributed CPG brands with combined revenue over $40M, Kevin discovered his true passion for brand strategy and creative direction. He's worked with high-level clients like Kraft He...

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On the show today is Dave Schools. Dave is the first employee and Head of Marketing at Hopin. This is a bit of a different episode because Dave and I actually recorded this on a Twitter Space so the audio quality isn't ideal, but sometimes it's fun to have the raw audio. In fact, you might even hear some lightning!

I wanted to bring him on because Hopin is one of the fastest-growing SaaS companies of all time. It's rare ...

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On the show today is Cathryn Lavery. Cathryn is the co-founder and CEO of BestSelf, which went from zero to 8-figures in less than two years. 

I wanted to bring her on because she's successfully crowdfunded four products and they won Shopify’s Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 — making BestSelf the only company to win both awards consecutively.

You'll hear about how she p...

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On the show today is Jordan O'Connor. Jordan is the founder of Closet Tools, a web app that helps Poshmark sellers.

I wanted to bring him on because Jordan has an inspirational story going from hundreds of thousands of dollars in student loan debt to making over $40k per month as the solo founder of a software company.

You'll hear about how just 5 blog posts drive the majority of the traffic and revenue for Closet Tools, the ...

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On the show today is Melanie Deziel. Melanie is the Director of Content at Foundation and author of The Content Fuel Framework. She is an international keynote speaker and is recognized as one of the world's leading experts in native advertising and branded content. 

I wanted to bring her on because Melanie worked on content creation for The New York Times’s T Brand Studio, helped found the HuffPost Partner Studio, and served as...

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On the show today is Benjamin Shapiro. Benjamin is the host of The Martech Podcast and the Voices of Search podcast.

I wanted to bring him on because he just joined the HubSpot Podcast Network with his podcast and has one of the top marketing podcasts in the space.

You'll hear about the surprising growth hacks he used at eBay to get distribution into millions of computers, how marketing differs at bootstrapped businesses vs VC-ba...

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On the show today are Daniel Mitchell & Andrew Gazdecki. Daniel runs Sold Stock, a Shopify app that he bought on MicroAcquire with the funding and help of Andrew Gazdecki, the founder of MicroAcquire.

I wanted to bring them on because it's really a once-in-a-lifetime story. Andrew Gazdecki, Shaan Puri, and a group of investors gave Daniel $100k to buy a startup. It all started with a half-joking tweet and after interviewing ...

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