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March 18, 2025 58 mins

Experiencing the world isn’t just about sight, it's about tasting, touching, hearing, and smelling, too. Using all our senses helps us connect more deeply to the world around us.


Dr. Hoby Wedler is a chemist, entrepreneur, and advocate for inclusivity. He holds a Ph.D. in physical organic chemistry from UC Davis and founded the Wedland Group to explore how our senses shape emotions and connections. He creates unique food and drink experiences that help people appreciate the little things in life. He also works to break stereotypes about disability, inspiring others to reach their full potential.


Dr. Wedler is also the founder and CEO of Hobie and Company (Hobie and Co online), part of Wedland Group. His company offers amazing blindfolded tasting experiences that help people explore their nonvisual senses. He shares his passion for sensory experiences on TikTok, where he has around 200,000 followers. Lastly, he runs Emotitec (emotitec.com), a company based in Italy.

Key Moments


09:14 Embracing Unseen Experiences  

16:17 Empowerment Through Disability  

19:19 Redefining Independence  

28:24 Diversity Fuels Success  

34:43 Supporting Blind Children  

39:47 Parents Presuming Competence

52:36 Sensory Experiences Founder

Connect with Dr. Hoby Wedler

LinkedIn: https://www.linkedin.com/in/hobywedler 

CEO at Wedland Group: https://wendland.efsadvisors.com/ 

President at EMOTITECH: https://emotitech.com/ 


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