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May 8, 2025 39 mins

If you’re curious about the process of venture capital (VC) funding or looking to get funding, this episode is for you. 

Host Carol Schultz sits down with Seth Levine of the prestigious VC firm Foundry. Whether you're an eager founder, a startup dreamer, or just VC-curious, Seth cuts through the noise, sharing hard-won insights on when to actually seek funding, why VC money might not be as glamorous as you think, how to successfully pitch investors, and what sets standout founders apart. 

Carol and Seth also dig into the toughest founder challenges, from when to bootstrap versus raise capital, to smart hiring as you grow. Packed with practical advice, stories from the trenches, and candid wisdom about navigating the funding world, this episode will help you avoid the common pitfalls and make smarter choices for your company’s future. 

Tune in for a straight-talking look inside the journey to funding a business. 

 Connect With Host Carol Schultz

Find more information about our host Carol Schultz and her company at Vertical Elevation, LinkedIn, and Instagram.

Want to be our next guest expert? Email cat.gloria@verticalelevation.com with your information.

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