In this episode, host Marg Bouse welcomes seasoned sales leader Laura Milewski for an honest and energizing conversation about what it really takes to sell—and succeed—in today’s volatile economy.
With over two decades in enterprise and technology sales, Laura shares the human realities behind the profession: the pressure, the passion, and the power of authentic connection. From defining what a lead truly is to balancing digital automation with human relationships, Laura offers candid insights that every salesperson, marketer, and business leader can learn from.
🎯 In this episode, you’ll learn:
- Why “Build, Retain & Grow” remains the timeless foundation of sales success
- How to align your personal brand with your company’s purpose and mission
- The provocative question every leader should ask: “How do we define a lead?”
- What economic uncertainty and turnover mean for today’s buyer journey
- How to maintain passion, integrity, and empathy amid constant change
- Why marketers should walk a mile in sales’ shoes to truly understand their customer
💡 Key takeaway:
Sales is no longer about transactions—it’s about trust. In a noisy, data-driven world, the winners are those who stay human, stay curious, and keep showing up.
📎 Resources Mentioned
- LinkedIn for Professional Networking: https://www.linkedin.com
- Harvard Business Review: “The New Psychology of Sales” – https://hbr.org
- Related Episode: Customer Marketing: Jackie Bouse on Turning Happy Clients into Growth Engines (LINK)
👇 Join the conversation:
What’s changing most about sales in your world? How are you keeping the human touch alive? Share your experiences below!
#SalesStrategy #WomenInSales #B2BMarketing #Leadership #SalesTraining #ProfessionalGrowth #BusinessDevelopment #RelationshipSelling #ConversationsWithMargaret #LauraMilewski #CareerGrowth #FutureOfWork #SellingInTodaysEconomy #AuthenticLeadership
Sopra Solutions LLC www.soprasolutions.com https://www.linkedin.com/company/sopra-solutions
Listen/watch in video form: Youtube.com/@ExecutiveEdgecast
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!