Experience-Focused Leaders

Your host, Alex Shevelenko, talks with the Chief Impact Officer of Business for Social Responsibility, Laura Gitman. Laura, a game-changer in the field of sustainability, shed light on BSR's mission, which has remained steadfast for over 30 years. The organization's primary focus is to work directly with large businesses due to their significant impact and ambition. BSR offers membership to companies, providing them with thoug...

Your host, Alex Shevelenko, talks with the CEO of ProductLed, Wes Bush. Wes is the author of the book "Product-Led Growth: How to Build a Product That Sells Itself," which has been read by over half a million people. The conversation revolved around creating experiences, particularly content experiences, and how they support various aspects of business growth. Wes, as a content-led business owner and an expert in product-led growth...

Your host, Alex Shevelenko, talks with the CEO of FE International, Thomas Smale. FE International specializes in tech-focused M&A advisory services for businesses in the $1 to $100 million exit sector. With over 1500 deals closed and a total value of over $50 billion, Thomas' experience in the SaaS, e-commerce, and digital media content categories is awe-inspiring.

One of the key topics discussed was why small business own...

Your host, Alex Shevelenko, talks with the CEO, Host, and Head Coach of Categorynauts, Mark Organ. Mark Organ is a firm believer in the power of customer advocacy. Firstly, customers should feel like part of the team, this sense of identity and connection can turn them into "superheroes" for the brand. Secondly, it's crucial to show customers the impact they're making on the company. Lastly, companies should help their customer adv...

Your host, Alex Shevelenko, talks with the President and Chief Marketing Officer of Domestic & General, Gayle Terry. Gayle's career trajectory is unique, starting in general management before transitioning into marketing. Her passion for customer experience and marketing developed from working in industries that didn't prioritize the customer. She started in operational roles, running contact centers and field forces, which all...

Your host, Alex Shevelenko, talks with the Co-Founder and GP of HyperGrowth Global Partners, Guillaume "G" Cabane. As the "godfather of growth," Guillaume's approach to growth and how he helps teams transition from relying on tried and true methods to embracing experimentation. Guillaume comes prepared with a bag of tricks based on his past successes but gradually encourages teams to take more risks and try new things.

The concept ...

Your host, Alex Shevelenko, talks with the Co-Founder and CEO of Scenery, Mike Folgner. Mike's journey began at Stanford Business School, where he started his first company, Jump Cut, founded in 2005, focused on video sharing and allowed users to share videos without the need for downloading. This was a revolutionary concept at a time when video was primarily shot on film. With the idea of bringing digital sharing to video. Inspire...

In this episode, your host Alex speaks to Sales with Marketing Business Agility & OKRs Master Coach at IBM, Anthony Coppedge.

Anthony, a leader in global digital sales at IBM, discusses his approach to enterprise sales and how he is driving agility at IBM. He emphasizes the importance of a client-centric approach, learning from failures, and adopting a servant leadership mindset. Anthony also shares the five values they promote...

Your host, Alex Shevelenko, talks with the VP at Platform Ecosystem of HubSpot, Scott Brinker. Joining us today is the godfather and one of the biggest influencers in the MarTech Community, Scott Brinker — the VP of Platform Ecosystem at HubSpot! Scott Brinker has over 20 years of experience at the intersection of marketing and software. He is the creator and editor of the Chief MarTech blog. He is also the founding Program Chair o...

Your host, Alex Shevelenko, talks with the Co-Founder, CEO, and Managing Partner of Alchemy Crew, Sabine VanderLinden. Alchemy Crew validates corporate venturing activities for established market players to yield successful collaborations and partnerships. They deploy commercialization frameworks to accelerate the most effective engagement with FutureTech growth ventures. They do so to create long-term sustainable impact, turning e...

Your host, Alex Shevelenko, talks with the Founder of Lookout, Kevin Mahaffey. Lookout Cloud Security Platform is the only cloud-native solution that delivers zero trust security by reducing risk and protecting your corporate data on any device, any app, and any location. With a centralized dashboard and unified policy framework, Lookout helps you consolidate vendors for endpoint security and cloud security.

Lookout's mission is to ...

Your host, Alex Shevelenko, talks with the Vice President and General Manager of NWS, Glenn Poulos. Established in 2012, NWS is a technology infrastructure solutions provider committed to helping companies of all sizes build the connected world of today and tomorrow. From custom connectivity, kitting, logistics, telecom infrastructure materials, and test and measurement solutions, their goal is to develop and deliver solutions for ...

Your host, Alex Shevelenko, talks with the best-selling author on B2B Marketing and Sales for Early Stage SaaS, Tech, and B2B Services of Modern Revenue Strategies, Mark Osborne. Working with CEOs and Sales Leaders at SaaS, Tech, and B2B Services firms for the last 20 years, Modern Revenue Strategies knows the importance of system-based solutions for growth; using data and technology for Revenue Systems that att...

Your host, Alex Shevelenko, talks with the board member, strategic advisor, and investor in early-stage technology companies, Steve King. A five-time CEO with many exits to boot and now sits on the boards of exciting companies. Known as a pioneer in the field, Steve is not only a mentor and investor but also a friend.

Steve's perspective is truly inspiring. His advice is to stay calm and put things into perspective, actively involv...

Your host, Alex Shevelenko, talks with the Operating Partner of OpenView Venture Partners, Kyle Poyar. OpenView was founded in 2006 on a mission to improve people’s working lives. They invest in the best expansion-stage software companies and then work hard to help those companies become market leaders. OpenView has raised a total of $2.4 billion across its seven funds. OpenView exclusively invests in software companies at the expa...

Your host, Alex Shevelenko, talks with Aaron Au. Aaron co-founded SuccessFactors, a company that became a global leader in cloud-based HR software. It went public in 2007 and was later sold to SAP for a staggering $34 billion. Aaron also served as the president of SAP Gem Collaboration Division, boasting over 50 million subscribers.

Aaron is a true pioneer in the software as a service (SaaS) revolution, and his journey offers invalu...

Your host, Alex Shevelenko, talks with the Professor of Wharton Marketing Dept., Dr. Peter Fader.

Dr. Peter Fader is a professor at Wharton Marketing Department, researching thing such as: the lifetime value of the customer, sales forecasting for new products, using behavioral data to understand and forecast shopping/purchasing activities across a wide range of industries, and managerial applications with focus on topics such as cu...

Your host, Alex Shevelenko, talks with the Advisor and Fractional CMO of UniSphere Ideas and author of the book Simply Put, Ben Guttmann.

Ben Guttmann is a Marketing Entrepreneur, educator and writer. He assists good individuals and well-known brands in communicating their importance to the world. He frequently gives talks on marketing, branding, business, and technology at conferences, businesses, and universities.

Ben ran the Digi...

Your host, Alex Shevelenko, talks with the Founder, CEO, and Executive Chairman of Alteryx, Dean Stoecker. Data-driven decisions matter now more than ever. Drive business value at scale by empowering everyone to generate insights from data. Alteryx is enterprise-ready so you can be ready for anything. Alteryx customers understand the power of data and analytics. That’s why they chose Alteryx to help empower their employees to make ...