Your host, Alex Shevelenko, talks with the President and CEO of Octain Growth Systems, Clare Price. Clare emphasized the need for a strategic foundation in marketing. Without a blueprint, businesses can get caught in a cycle of frantic marketing activity, which hinders their ability to grow. Clare discussed the concept of "hamster marketing," where businesses constantly run in circles without a clear plan, leading to burnout and talent loss.
Another issue touched on was "lottery marketing," where businesses throw money at various tactics without a strategic approach. Clare highlighted the importance of effective marketing execution for business growth and the need to get in front of enough prospects to generate revenue.
Clare highlighted the role of content in driving growth, both at the top of the sales funnel and throughout the buyer journey. She emphasized the importance of personalized and targeted content that resonates with specific niche audiences. Clare advises businesses to understand their ideal customers' values, motivations, needs, wants, desires, and buying patterns to create content that produces results.
Clare discussed the common mistake of producing content without proper consideration and the need to shift the focus from "what we do" to "how we can help." Clare talked about the ineffectiveness of generic blogs and the value of user-generated content in building trust and accountability.
To learn more about Clare's work, click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
To learn more about RELAYTO, visit https://relayto.com/.
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