This Expert Interview is with Tom Rusling, co-founder of Audience Key. We discuss Tom's journey founding Audience Key, SEO strategy, marketing, the use of AI in SEO, and much more. There are a lot of nuggets in here for anyone who owns, develops or maintains a website that is looking to get a competitive edge with SEO.
Here are some of the times & topics covered in case you’d like to jump to a specific part:
0:00 – Welcome & introduction
1:24 – The journey of building Audience Key
10:30 – What is keyword mapping and why is it important?
15:03 – SEO tips for e-commerce
17:53 – The effect of AI on SEO
22:20 – Lessons from building a SaaS business
26:54 – Book/podcast recommendation
28:44 – Advice to younger self
29:50 – Getting in touch with Tom
Tom’s links:
Audience Key website: https://audiencekey.com/
Tom’s LinkedIn: https://www.linkedin.com/in/rusling/
Podcast recommendation:
Webcology: https://podcasts.apple.com/us/podcast/webcology/id280183059
Book recommendation:
Blink by Malcolm Gladwell: https://a.co/d/biWYUbe
If you are looking to grow your network, check out the Connect Your Way to Success Community: https://yourstrategypartner.com/cywts-community
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