13. Took the Quiz and Got ‘Not Ready’? Here’s Your Next Move

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Episode Summary:

Resources:

• Custom GPT Quiz: Stacy mentions a custom quiz available  from previous episodes to assess ad readiness.
• Episode 3 Reference: Stacy refers listeners to Episode 3 for more information on Facebook pixels.
•  Stacy provides a $17 blueprint available  for a step-by-step guide on setting up initial ads.

In this episode of "Facebook Ads Quick Tips," Stacy Covitz, a Meta Ads Strategist, offers bite-sized advice on how online business owners can effectively use Facebook ads to grow their audiences, even if they aren't fully prepared to dive into a full-fledged ad campaign.  Stacy assures listeners that being "not quite ready" for ads is a common and solvable situation.

Stacy discusses the importance of Facebook pixel and websites for running optimized ads but reassures beginners that they can start without them. She introduces a practical method for building an audience and testing ad copy with low-budget ads, highlighting that this helps businesses "warm up" their account and prepare for more extensive campaigns later. Her recommendations are designed for both newcomers and established businesses, emphasizing continuous audience building and message testing to refine their advertising strategies.

Key Takeaways:

• Creating a Facebook ad account and launching small-budget ads can effectively build an audience and test messaging.
• You don't need a Facebook pixel or a website to start running basic audience-targeting ads.
• Regularly running ads helps establish your business's legitimacy on Facebook and builds valuable data for future campaigns.
• Testing different headlines and ad copy on a budget can provide early insights into what resonates with your target audience.
• Stacy offers a detailed blueprint to guide newcomers through the process of setting up initial ads without unnecessary expenses.

Notable Quotes:

• "It's okay, because this is a great time to…start running ads for getting an audience."
• "These ads…will build up an audience…just basically warming up your account for just a few dollars a day."
• "Even clients…that have established businesses…they still run these kinds of ads."
• "You might feel like you waste money and nobody wants to be giving Zuck money for no reason, am I right?"

Tune in to delve deeper into these tips from Stacey Kopitz, particularly if you're navigating the complex world of Facebook advertising for the first time or seeking to enhance your ad approach. Subscribe for more actionable insights and never miss another episode of effective advertising strategies with "Facebook Ads Quick Tips."

Grab my free resource to set up your Facebook ad account!