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In this conversation, Stacy Covitz discusses the common issue of audience targeting in digital marketing, particularly in MetaAds.
She outlines key reasons why marketers may feel they are targeting the wrong audience, including low conversion rates despite clicks, high cost per thousand impressions (CPM), and the complexity of audience targeting.
She emphasizes the importance of testing and evaluating various elements of a marketing campaign, such as the offer, copy, and creative, to determine the root cause of poor performance.
Takeaways
- Are you targeting the wrong audience?
- People are clicking on your ad, but nobody's converting.
- Your CPM is high?
- It could be your offer isn't speaking to anybody.
- It depends on various factors.
- Look at your entire funnel.
- Do some testing to find the issue.
- Simplify your audience targeting.
- Check if your offer is converting organically.
- Evaluate your creative and copy.
Sound Bites
"Are you targeting the wrong audience?"
"Your CPM is high?"
"It depends."
Chapters
00:00 Identifying Audience Targeting Issues
07:37 Understanding Conversion Metrics and Strategies
07:59 outro FINAL.wav
08:11 New Chapter
08:16 New Chapter 2
08:21 New Chapter 3
08:26 New Chapter 4
08:31 New Chapter 5
08:36 New Chapter 6
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