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Chapters:
00:00 Introduction to Facebook Ads Challenges
02:17 Identifying Funnel Issues
04:49 The Importance of Alignment in Ads and Funnels
Summary
In this conversation, Stacy Covitz discusses the common pitfalls of Facebook ads, particularly focusing on the importance of the sales funnel. She highlights how issues with landing pages, ad alignment, and user experience can lead to poor conversion rates. Covitz encourages listeners to examine their funnels closely to identify potential problems rather than blaming the ads themselves.
Takeaways
- Check if your funnel is the reason for low conversions.
- Your landing page must be optimized for mobile.
- Alignment between ads and landing pages is crucial.
- Don't just blame Facebook ads for poor performance.
- Examine the delivery method of your free offer.
- Technical issues can hinder your funnel's effectiveness.
- Your ad's messaging should resonate with the audience.
- A broken link can lead to lost opportunities.
- Seek help if you're struggling with your ads or funnel.
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