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In this episode of Facebook Ads Quick Tips, Stacy Covitz gives 5 things to check before making any changes.
- Make sure it's been 3 days- see Episode 18
- Are you checking the right KPI's? Key Performance Indicators
- Are you spending enough to get the results?
- Is your offer already performing organically?
- If you're only targeting cold audience, it could take longer for results
Takeaways:
Don't check your ad performance too soon; wait at least three days.
Ensure you're looking at the right metrics for your ad goals.
Your budget must align with your campaign objectives.
A low budget may hinder sales campaigns; consider starting with traffic ads.
Test your offer organically before running ads to gauge effectiveness.
Targeting a cold audience may require more time and budget.
Building a warm audience can lead to quicker results.
Understand your key performance indicators (KPIs) for better tracking.
Evaluate your ad's creative and copy if performance is lacking.
Consider reaching out for help with ad budget calculations.
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