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October 22, 2025 5 mins

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Summary

In this episode of MetaAds Quick Tips, Stacy Covitz discusses the importance of understanding funnels in online marketing. She explains the different types of funnels, their purposes, and how they can help businesses effectively engage with their audience. The conversation emphasizes the need for a clear strategy when building funnels and running ads, ensuring that businesses know their goals and the steps necessary to achieve them.


Takeaways

  • Thank you for the support and downloads!
  • Funnels can be confusing for beginners.
  • Ads may not work without an optimized funnel.
  • Every funnel has a specific job to do.
  • New people need to find you first.
  • Trust is essential before making a sale.
  • Freebie funnels help build email lists.
  • Low-cost funnels attract buyers effectively.
  • Webinar funnels showcase teaching style.
  • Application funnels are great for coaching sessions.



Chapters

00:00 Introduction and Gratitude
00:58 Understanding Funnels
03:13 Types of Funnels and Their Purposes
06:15 Building Your Funnel Strategy

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