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In this episode of Facebook Ads Quick Tips, host Stacy Covitz dives into three crucial factors that could be undermining your Facebook advertising success and wasting your hard-earned budget.
If you're an online business owner looking to improve your ad strategy without feeling overwhelmed, this episode is a must-listen. Stacy emphasizes the importance of choosing the right advertising objective, avoiding the pitfalls of boosting posts, and exercising the patience needed for Facebook's algorithm to work its magic.
3 Mistakes that waste your money
- Choosing the wrong objective- the algorithm is set up to find people that are ready to do what you’re asking. Engagement? They will engage. Traffic? They’ll visit. Sales? They’re ready to buy if the offer is good.
- Boosting Posts- This is oftentimes a popup that entices people to do it without knowing exactly what to expect. Don’t fall for it.
- Not waiting long enough to optimize- in 2025 you can expect a new ad campaign to take 3-7 days to fully optimize. This means making changes the next day because you don’t like what you see, wastes money because now it’s like starting all over again.
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Part 2 next Wednesday!
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