Company Stats
- Revenue: $60 million
- Team Size: 230
- Founded: 2007
Episode Highlights
✅ Transitioning to a distributor model in 2015 enabled exponential growth, with a $20 million revenue increase in 2019, and distributors now driving 90% of revenue.
✅ Owning premium domain names strengthens brand credibility and protects market position in a competitive industry.
✅ Supporting independent sellers instead of consolidating sales boosts distributor loyalty and industry reach.
Episode Summary
In this episode, Nicolas Breedlove, CEO of PlaygroundEquipment.com, shares his entrepreneurial journey of building a $60 million playground empire. Starting in 2007 with a small direct-sales website, Nicolas capitalized on a recession-driven market void to dominate online commercial playground equipment sales. Over the years, he transitioned to a distributor-focused model, empowering independent sellers and achieving remarkable growth.
Nicolas delves into the strategic acquisition of premium domain names like Playgrounds.com to strengthen brand authority while protecting against market dilution. He also explains how vertically integrating manufacturing and logistics has enabled PlaygroundEquipment.com to deliver quality products at competitive prices. Despite competing with billion-dollar companies, Nicolas' commitment to innovation and supporting independent sellers has solidified his company's position as a leader in the playground equipment industry.
Notable Questions We Asked
Q: What drove your company’s exponential growth after switching to a distributor model?
A: Empowering independent sellers, maintaining competitive pricing, and delivering exceptional customer service made the distributor model highly effective.
Q: How has owning premium domain names impacted your business?
A: Premium domains like Playgrounds.com have enhanced brand credibility and protected market position while generating additional business opportunities.
Q: Why did you choose to vertically integrate manufacturing and logistics?
A: Vertical integration improved pricing, ensured consistent quality, and created better profit opportunities for distributors in a competitive industry.
Q: What challenges do independent sellers face in the playground equipment industry?
A: Consolidation by billion-dollar companies limits their options, making PlaygroundEquipment.com a rare and valued partner.
Q: How did starting during a recession shape your business approach?
A: The recession eliminated many competitors, allowing us to capture market share and build a strong foundation in the playground equipment space.
Chapters
00:00 Intro
00:21 Company Stats
01:11 Sales Tactics and Business Model
03:29 Domain Collection Strategy
05:14 Public vs Private Sector
07:31 Manufacturing and Distribution
09:48 Connect with PlaygroundEquipment.com
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