The $100 Million Energy Services Powerhouse

Company Stats

• Revenue: $100 million+
• Employees: 400+
• Founded: 2003

Episode Highlights

✅ Rapid scaling is possible with a strong vision, growing from $4 million to $48 million in just five years through strategic planning.

✅ Employee ownership fosters commitment, with over 30% of SurePoint now owned by employees, driving culture and performance.

✅ Crisis management is key; turning financial distress into a rallying opportunity helped SurePoint survive and thrive post-pandemic.

Episode Summary

In this episode, Trevor Muir, President of SurePoint Group, shares the company's incredible journey from its humble beginnings to becoming a $100 million energy services powerhouse. Founded in 2003 by a group of farm kids with big dreams, SurePoint experienced rapid early success, followed by significant financial challenges during the 2008 economic downturn. Despite these hurdles, Trevor and his team navigated through crises by rallying their employees and implementing a culture of resilience and caring.

Trevor discusses how SurePoint embraced employee ownership as a key growth strategy, offering shares to every team member with a minimum buy-in of $100 per month. This initiative, combined with a commitment to maintaining jobs and salaries during the pandemic, strengthened their reputation and allowed them to expand further. The company's culture of care, transparency, and shared ownership has positioned SurePoint as a leader in the energy services industry.

Notable Questions We Asked

Q: How did SurePoint grow from $4 million to $48 million in just five years?

A: Through strategic goal setting, regular forecasting sessions, and a culture of doubling growth targets every year.

Q: What was the biggest challenge SurePoint faced during the financial downturn?

A: The company faced financial distress and forbearance, forcing them to rally their team and take bold actions to stay afloat.

Q: How does employee ownership contribute to SurePoint’s success?

A: Employee ownership has fostered commitment and loyalty, with 30% of the company now owned by employees who actively contribute to growth.

Q: How did SurePoint manage to retain employees during the pandemic?

A: By offering guaranteed pay, voluntary pay cuts by leadership, and a strong commitment to job security.

Q: What advice would you give to companies looking to scale rapidly?

A: Focus on culture, strategic growth planning, and always be prepared for unexpected economic shifts.

Chapters

00:00 Intro

00:15 Company Stats

00:49 Rapid Growth and Initial Success

02:18 Challenges and Economic Downturn

03:33 The Gift of Forbearance

06:42 Employee Ownership and Company Culture

09:41 Connect with SurePoint Group

OUR WEBSITE

Listen on:

YOUTUBE

APPLE PODCASTS

‍SPOTIFY