In 2006, identity-theft prevention brand LifeLock came up with a campaign to promote the credentials of their product, they published the Social Security Number of their CEO Todd Davis on billboards, TV and radio ads around the country. What could go wrong?
Sources:
https://www.phoenixnewtimes.com/news/lifelock-ceo-todd-davis-tries-to-spin-story-on-frequent-identity-thefts-no-explanation-for-why-davis-hid-thefts-from-customers-6628963
https://www.phoenixnewtimes.com/news/lifelock-founder-robert-maynard-surchx-failure-11450651
https://www.phoenixnewtimes.com/news/cracking-lifelock-even-after-a-12-million-penalty-for-deceptive-advertising-the-tempe-company-cant-be-honest-about-its-identity-theft-protection-service-6445863
https://www.phoenixnewtimes.com/news/lifelock-former-exec-and-founder-robert-maynard-jr-surfaces-in-hawaii-adventure-biz-6659115
https://www.phoenixnewtimes.com/news/what-happened-in-vegas-6432785
https://web.archive.org/web/20061103155723/https://www.lifelock.com/enroll.php
https://ktar.com/story/1367338/arizona-fraud-fighter-company-lifelock-sells-2-3-billion/
https://www.nytimes.com/2008/05/24/business/24money.html
https://en.wikipedia.org/wiki/Todd_Davis_(businessman)
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