How the Amazon Fire Phone Failed

Do you remember the Fire Phone? This was to be the first smartphone to be produced by Amazon, Bezos 'big bet'. Yet following the launch, Amazon announced they'd lost $170 million and fired their entire hardware engineering division. What happened?

Sources:

https://goodereader.com/blog/e-book-news/what-market-share-do-amazon-apple-bn-kobo-and-google-have-selling-ebooks

https://www.statista.com/statistics/269915/global-apple-ipad-sales-since-q3-2010/

https://www.businessinsider.com/how-steve-jobs-and-apple-fixed-ebook-prices-2013-7

https://publishingperspectives.com/2014/07/amazon-explains-why-it-thinks-9-99-is-the-right-price-for-ebooks/

https://www.cnbc.com/2016/11/22/your-world-changed-forever-in-2007-with-iphone-and-tech-boom-thomas-friedman.html

https://www.dailymail.co.uk/news/article-2383935/Apple-store-customer-satisfaction-begins-plummet-company-ditches-legendary-focus-customer-service.html

https://www.fastcompany.com/3039887/under-fire

https://www.nytimes.com/2014/06/19/technology/personaltech/amazon-fire-phones-missed-opportunities.html

https://au.pcmag.com/mobile-phones/36639/report-dozens-of-amazon-fire-phone-engineers-get-the-axe

https://fortune.com/2015/08/27/amazon-layoffs-engineers-fire-phone/

https://www.wired.com/2015/01/amazon-fire-phone-always-going-fail/

https://www.mbaknol.com/management-case-studies/case-study-success-of-amazons-kindle-fire/

https://hbr.org/2011/10/ten-reasons-amazon-kindle-fire

https://www.androidpolice.com/2021/09/23/the-first-android-phone-was-announced-13-years-ago-today/

https://www.experiencedynamics.com/blog/2014/09/busting-myth-apple-doesnt-do-user-research

https://www.fastcompany.com/co-design

https://www.experiencedynamics.com/blog/2014/09/busting-myth-apple-doesnt-do-user-research

https://www.wsj.com/articles/BL-DGB-24752

https://www.businessinsider.com/heres-amazons-first-ad-for-the-fire-phone-2014-7

https://adage.com/article/digital/precocious-kids-tout-amazon-s-fire-phone/294184

https://venturebeat.com/media/gary-busey-thrashes-hipster-children-in-amazon-advertising-deathmatch-data/

https://www.fastcompany.com/3032128/is-amazons-new-fire-the-ultimate-mom-phone

https://www.theverge.com/2015/6/18/8806417/amazon-fire-phone-failure-anniversary-sales

https://www.imore.com/apple-takes-75-smartphone-profits-despite-13-market-share-says-report

https://au.pcmag.com/fire-phone/12569/no-aussie-fire-phone-good

https://en.wikipedia.org/wiki/Fire_Phone

https://www.zdnet.com/article/amazon-exec-fire-phone-pricing-was-wrong/

https://www.wsj.com/articles/amazon-curtails-development-of-consumer-devices-1440632203

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