Do you remember the Fire Phone? This was to be the first smartphone to be produced by Amazon, Bezos 'big bet'. Yet following the launch, Amazon announced they'd lost $170 million and fired their entire hardware engineering division. What happened?
Sources:
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https://www.dailymail.co.uk/news/article-2383935/Apple-store-customer-satisfaction-begins-plummet-company-ditches-legendary-focus-customer-service.html
https://www.fastcompany.com/3039887/under-fire
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https://hbr.org/2011/10/ten-reasons-amazon-kindle-fire
https://www.androidpolice.com/2021/09/23/the-first-android-phone-was-announced-13-years-ago-today/
https://www.experiencedynamics.com/blog/2014/09/busting-myth-apple-doesnt-do-user-research
https://www.fastcompany.com/co-design
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https://www.wsj.com/articles/BL-DGB-24752
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https://adage.com/article/digital/precocious-kids-tout-amazon-s-fire-phone/294184
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https://www.imore.com/apple-takes-75-smartphone-profits-despite-13-market-share-says-report
https://au.pcmag.com/fire-phone/12569/no-aussie-fire-phone-good
https://en.wikipedia.org/wiki/Fire_Phone
https://www.zdnet.com/article/amazon-exec-fire-phone-pricing-was-wrong/
https://www.wsj.com/articles/amazon-curtails-development-of-consumer-devices-1440632203
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