💡 “A little bit of ounce of prevention is worth really a pound of infringement.” –Marc Hankin, patent attorney
Digital marketers, you don’t want to miss this.
Content Creators: are you protecting your content?
While all content is considered copyrighted upon publication, learn what my guest, Marc Hankin, founder of Hankin Patent Law, says about defending your rights. What you learn will change how you think and what you might feel you need to do next.
📺 Watch my interview with Marc to make the important decisions around your intellectual property. Learn what it takes to defend the digital assets of your business, whether its courses, graphics, audio, and video.
Every digital marketer should keep an eye on the intellectual property rights of their content. Protection increases the value of a business, reduces the frustration of disputes, and builds a legacy for generations to come, employees, investors and/or future sale of a business. This goes for authors, course creators, podcasters, musicians, designers and bloggers.
⚖ Marc talks about some horrific situations he helps clients with, such as copyright infringement. After 33 years of practice, he’s seen some outrageous bad actors. Listen for his best advice in some hairy situations. He is a speaker and instructor with impressive awards and honors for himself and his firm. Check out his extensive bio here:
📖 Learn:
✧ Why you need a copyright registration from the U.S. Library of Congress
✧ The critical importance of the filing date for your copyrights
✧ Why he recommends strongly that you use your own images
✧ The assets that you should consider trademarking and why
✧ What the registration mark means
💡 Want a pro to help protect your digital legacy? Reach out to Marc Hankin at Hankin Patent Law: 310.979.3600 | https://hankinpatentlaw.com
Find Marc’s extensive bio at https://www.hankinpatentlaw.com/attorneys/marc-e-hankin/
I’m Jan Carroza, author, instructor and veteran marketer for brand names and small businesses alike. I write about online and offline channels in my book: "Rockin' ROI: How to Bootstrap Ecommerce with Performance-based Marketing" at https://amazon.com/author/jancarroza.
Let's connect! https://jancarroza.bio.link.
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