All Episodes

August 14, 2023 30 mins

💡 “A little bit of ounce of prevention is worth really a pound of infringement.” –Marc Hankin, patent attorney

Digital marketers, you don’t want to miss this.

 

Content Creators: are you protecting your content?

 

While all content is considered copyrighted upon publication, learn what my guest, Marc Hankin, founder of Hankin Patent Law, says about defending your rights. What you learn will change how you think and what you might feel you need to do next.

 

📺 Watch my interview with Marc to make the important decisions around your intellectual property. Learn what it takes to defend the digital assets of your business, whether its courses, graphics, audio, and video.

 

Every digital marketer should keep an eye on the intellectual property rights of their content. Protection increases the value of a business, reduces the frustration of disputes, and builds a legacy for generations to come, employees, investors and/or future sale of a business. This goes for authors, course creators, podcasters, musicians, designers and bloggers.

 

⚖ Marc talks about some horrific situations he helps clients with, such as copyright infringement. After 33 years of practice, he’s seen some outrageous bad actors. Listen for his best advice in some hairy situations. He is a speaker and instructor with impressive awards and honors for himself and his firm. Check out his extensive bio here:

 

📖 Learn:

✧ Why you need a copyright registration from the U.S. Library of Congress

✧ The critical importance of the filing date for your copyrights

✧ Why he recommends strongly that you use your own images

✧ The assets that you should consider trademarking and why

✧  What the registration mark means

 

💡 Want a pro to help protect your digital legacy? Reach out to Marc Hankin at Hankin Patent Law: 310.979.3600 | https://hankinpatentlaw.com

 

Find Marc’s extensive bio at https://www.hankinpatentlaw.com/attorneys/marc-e-hankin/

 

I’m Jan Carroza, author, instructor and veteran marketer for brand names and small businesses alike. I write about online and offline channels in my book: "Rockin' ROI: How to Bootstrap Ecommerce with Performance-based Marketing" at https://amazon.com/author/jancarroza.

Let's connect! https://jancarroza.bio.link

Mark as Played

Advertise With Us

Popular Podcasts

24/7 News: The Latest
Therapy Gecko

Therapy Gecko

An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.

The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.