Fast Marketing Minute

Fast Marketing Minute

Alexa Flash Briefings with Marketing and PR Expert Robin Samora... Show More

Episodes

January 20, 2020 2 min

When you think of online quizzes, do you think of the ones that tell you what kind of dog you would be, or which celebrity husband or wife would be the perfect match? Let’s just say, quizzes are not all created equal! Quizzes can actually work to get attention and build engagement. Just be sure […]

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January 19, 2020 2 min

If you’ve been writing content and not getting much traction, maybe you’re writing the wrong content. Taking the time to understand your target market is a vital part of connecting with a busy, over-communicated audience. What does your reader want to know? And why is it important? First, what are words and phrases are people […]

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January 18, 2020 2 min

Today we’re going to talk about promoting your blog. It’s important to know, whether you write one — or your role is to promote your company’s blog to gain more attention and free publicity. Blogs help you showcase your expertise and done consistently, help your target market find you online. You know it’s a given […]

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January 17, 2020 2 min

When it comes to ads, quick is best, right? Well usually — unless you’re running the Clydesdale commercial for the Big Game. Turns out that isn’t true on Facebook though. Marketers thought it was all about an eye-catching image and a great tagline. But, like everything else on Facebook, we were wrong. AdEspresso recently did […]

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January 16, 2020 2 min

It happens to the best of us. We finally stop working, but our minds are still racing with things we need to do. Tasks and priorities that are unfinished on a big long list. What’s important is to spend your time away from work, not working. It makes us happier in our lives, in our […]

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Facebook, like Google, is always changing the rules with its pesky algorithms. The trick is to stay on top of reaching your audience without having to buy ads. Here are 4 ways to increase organic Facebook reach with a zero ad spend: Create content that sparks a conversation. Add questions to your posts. Write about […]

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January 14, 2020 2 min

Writing fresh content can be challenging — and time consuming. As an expert or authority in your field, you want to maximize all of your efforts. Double check your writing to avoid these content marketing mistakes. 5 Content Mistakes That Will Drag You Down Writing too much. There’s no such thing as too much content, […]

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Filler words. We use them in our writing and don’t even realize it. I know I’m just as guilty as the next marketer. It’s a blind spot. Now, I proof everything I write, then send it to my team for a second look. Here are a few of the worst offenders to avoid in your […]

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January 12, 2020 1 min

Every marketer knows that you should optimize content for SEO. But are you optimizing images for SEO too? Here are 5 simple ways to get the best SEO for your images: File formatting comes first. To keep file sizes small, resize images to between 1500 and 2500 pixels wide. Set DPI (dots per inch) or […]

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Engagement is more important than ever on social media, especially Facebook. The more engagement you have on your page or in your group, the more likely your content is to show up in followers’ news feeds. So what do Facebook stats tell us for the coming year, and how do we get better engagement? Video […]

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January 10, 2020 2 min

Are outreach emails part of your marketing strategy? If they are, are they working? Some say outreach campaigns are the cold-calling of 2020, but done correctly, you’ll get a response instead of a “delete.” Some basic rules. Don’t use “hello” as the subject line. Longer, detailed subject lines are 25 percent more likely to get […]

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January 9, 2020 2 min

If Google hasn’t indexed your website, you might as well not exist because no one can find you. Not so good. First, you need to see if your site has been indexed. Do that by typing the following into your search bar on Google, “site: and then your website name.” This will tell you how […]

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Content is still king, emperor and the Big Kahuna all in one.  But, writing a million blogs is exhausting. Sometimes it’s challenging pumping out one per week. The good news is that there are ways to boost your SEO, without writing content.  Here are a few ideas to check out:  Optimize your page speed. If […]

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January 6, 2020 2 min

Do you have a lead magnet that’s putting tons of leads in your sales funnel? That’s great. But are they all staying at the top? An effective funnel slowly moves them down towards a purchase decision. If you’re struggling to convert, maybe your email sequence needs tweaking. The first thing you want to do is […]

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January 5, 2020 2 min

If you’re on social media, you probably have a headshot — even if it’s a selfie. I hope though, that you’re in my camp and have a professional headshot. Sometimes, you want to take that a step further and upscale your image for your next big career move by documenting what you do in real […]

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January 4, 2020 2 min

LinkedIn is a great way to find a job, stay in touch with colleagues, and let everyone know what you’re up to in the business world. But more importantly, it’s one of the best ways to grow your professional network. So today, we’re going to talk about how to make your profile stand out. These […]

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Everybody knows it’s important to have social media for your business. But blind posting isn’t going to get you anywhere. It’s a waste of time. No ifs ands or buts.  Like it or not, social media is key to your branding, but are you working it or is it working you? If we all had […]

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January 2, 2020 2 min

  Podcasting has never been easier or more affordable. You can interview expert guests that your audience will want learn from or listen to, or if you write content as a thought leader you can repurpose material from your owned media channels (blogs and reports, for example) to put on your podcast I started Fast […]

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We’re all out there doing our best at marketing our brands and businesses. But, with all the technology updates, and working IN our business more than ON our business, it’s hard to do it all — and all well. What I’ve found is that there are a few pieces that are often missing in the […]

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December 30, 2019 2 min

Are you getting the cold shoulder when you make a cold call? That’s probably because cold calls seem a bit out of place in today’s sales world. Buyer behavior has changed. Rarely do people pick up a call from a number they don’t recognize.  And if they need a service, they look it up online […]

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