Building Success in a Niche Industry – Fastlane Founders with Judy Morgan DVM

Judy Morgan DVM talks with Jason Barnard about building success in a niche industry. Judy Morgan DVM is an entrepreneur, Holistic Veterinarian, and owner of Dr. Judy Morgan’s Naturally Healthy Pets. Judy discusses her journey in creating a niche within the veterinary industry, focusing on holistic and traditional Chinese veterinary medicine. Judy explains how social media, particularly Facebook initially, played a crucial role in spreading her message and building her brand. With her daughter managing the operations of Naturally Healthy Pets, they've doubled the business each year. Starting from a garage-based startup, she grew her business into a multi-million dollar e-commerce platform while maintaining unwavering integrity. Judy also shares her passion for making a difference in the lives of pets and people, highlighting the valuable legacy she's building. She wraps up the episode by emphasizing the importance of ensuring the legacy of a business by being selective about partnerships and commitments. What you’ll learn from Judy Morgan DVM 00:00 Judy Morgan DVM and Jason Barnard 01:13 Judy Morgan DVM’s Brand SERP 02:02 Judy Morgan DVM’s Corporate Brand SERP 02:31 Why Does Judy Morgan DVM Say That if She Managed Her Personal Brand Online, Nothing Would Get Done? 03:15 What is Judy Morgan DVM’s Specialty? 03:40 When was Judy Morgan DVM Featured in a National Veterinary Publication? 04:16 Why Did Judy Morgan DVM End up Buying Her Business Partner’s Shares? 05:23 What Was the Key Factor That Made Judy Morgan DVM’s Business Stand Out? 05:27 What Prompted Judy Morgan DVM to Write her First Book in 2014? 06:21 What PR Strategies Did Judy Morgan DVM Use to Sell Her First Book? 06:40 How Much Did Judy Morgan DVM Initially Charge When She Was Asked by a Dog Trainer About Her Fee? 08:20 What Book is Best for the Person New to Holistic Pet Medicine? 08:42 What Initiative Can Drive More People to an E-commerce Website or an Educational Platform? 09:42 What Are the Advantages of Having a Young COO? 11:04 What Strategies Can You Use to Get People to Discover Your Book? 12:11 What Platform is Better for Searching for Things Because There is No Censorship Issue? 12:26 Why is Holistic Medicine Often Ignored or Overlooked on Platforms Like Facebook? 15:48 What is One of the Most Important Things to Do When Growing Your Business in a Niche Market? 15:55 How Does Radical Honesty Help Entrepreneurs Build Stronger Audience Connections? 16:12 How Do Industry Practices in Veterinary Medicine Impact Pet Health and Safety? 16:39 How Does Transparent Consumer Education Build Long-Term Trust in Your Industry? 17:32 How Do You Demonstrate Authentic Passion for Your Business? 18:51 What Sacrifices Do Successful Leaders Make to Build a Meaningful Business Legacy? 20:15 Why Does a Business Leader Need to Be Selective About Interview and Podcast Requests? This episode was recorded live on video February 4th 2025 https://youtube.com/live/uCm-Om8fbY4 Links to pieces of content relevant to this topic:https://www.inc.com/profile/naturally-healthy-petshttps://www.youtube.com/shorts/vAgbmxoiVS4https://www.youtube.com/watch?v=8h6VnuH9JLYJudy Morgan DVM Transcript from Building Success in a Niche Industry - Fastlane Founders with Judy Morgan DVM [00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy. A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:00:31] Jason Barnard: Hi, everybody and welcome to another Fastlane Founders and Legacy. I'm Jason Barnard and I'm here with a quick hello and we're good to go.