The Double Exit – Fastlane Founders with Matt Raad

Matt Raad talks with Jason Barnard about the double exit. Matt Raad, the CEO of eBusiness Institute and Website Investor, discusses the concept of a "double exit," where entrepreneurs can grow a business using their personal brand and later exit without diminishing the company's value. Matt reveals proven strategies for acquiring, growing, and selling websites. Jason Barnard and Matt Raad also discuss the challenges and strategies for businesses heavily dependent on personal branding when it comes to exiting, with a key highlight on the discussion on transitioning personal brand-centric businesses to new owners. Matt underscores the importance of planning and communication, suggesting collaborative efforts between buyers and sellers for a seamless handover. Learn how to identify undervalued digital properties, transform them into profitable assets, and execute successful exits while preserving brand value. Jason Barnard and Matt Raad conclude the episode with an assurance that even seemingly tricky personal brand transitions can be managed effectively. What you’ll learn from Matt Raad 00:00 Matt Raad and Jason Barnard 01:21 Matt Raad’s Brand SERP 01:35 Liz Raad’s Brand SERP 02:01 Jason Barnard Highlights Matt and Liz Raad’s Google Learn About Result 03:40 What Does It Mean to Flip a Website? 03:48 How Long Does It Take To Transform a Website Into a Profitable Exit Opportunity? 04:03 What Does eBusiness Institute Do? 04:14 Who are the Ideal Professionals Seeking to Transition Into Digital Entrepreneurship? 04:23 How Do Professionals Learn to Build Profitable Digital Assets While Keeping Their Jobs? 04:48 How Long Has eBusiness Institute Guided Professionals Toward Digital Entrepreneurship? 04:58 What Does it Call When a Business Sets a Bold, Ambitious Goal for a Multimillion-Dollar Exit? 05:31 What is the Strategy for Turning Neglected Passion Sites Into Profitable Assets? 06:46 What is the Term for Buying Good Websites Under $5,000 and Transforming Them Into Six-Figure Assets? 07:14 What Can a Business Do if They Want to Turbocharge Their Website Renovation Beyond Standard SEO? 08:19 How Does a Low-Cost Website Renovation Turn It Into a High-Traffic, Revenue-Generating Asset? 09:25 How Can Someone Profit From Acquiring Passive Income Websites Without Being an Expert in the Niche? 10:41 When Should Entrepreneurs Start Planning Their Exit Strategy for Personal Brand-Based Businesses? 11:10 Why is Rushing to Sell a Business During Burnout a Critical Mistake to Avoid? 11:21 How Do Entrepreneurs Systematize Online Personal Brand-Based Businesses for Successful Exits? 13:21 How Do Successful Entrepreneurs Smoothly Transition Ownership to New Buyers? 14:15 How Long Should Entrepreneurs Stay Involved When Transitioning Their Business? 14:56 How Do Entrepreneurs Introduce New Owners to Search and AI Assistive Engines According to Jason Barnard? 16:45 What Does a Business Owner Need to Do to Ensure a Smooth and Successful Exit Strategy? 19:28 How Can a Business Owner Ensure a Successful Handover When Selling a Passion Site? 22:25 What is the Primary Focus for Buyers When Acquiring a Business? This episode was recorded live on video January 28th 2025 https://youtube.com/live/9hkrffVZ0N4 Links to pieces of content relevant to this topic: https://www.linkedin.com/in/matt-raad/recent-activity/all/Matt Raad Transcript from The Double Exit - Fastlane Founders with Matt Raad [00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy. A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.