In this episode of Fearless Podcasting, host Jamie Brooke is joined by very special guest Gab Burke, a podcast producer from ABC. Gab, who transitioned from community radio to producing hit podcasts like Take Five and a documentary series on the iconic music festival The Big Day Out , shares her expert insights on the essentials of successful podcasting.
Gab and Jamie dive deep into the critical process of nailing your podcast concept, the dangers of being a "broad church" , and how to truly make your audience the hero of your story. Gab provides actionable advice on refining your niche—even down to a hyper-specific community group—and the importance of having a simple, sustainable, and repeatable process from the outset.
What You'll Learn in This Episode:
- Why a Story-First Approach is Essential: Learn why you need to "Tell a story straight away" in the first 10-15 seconds of your episode to hook listeners and deliver gold ASAP, rather than relying on long, produced intros.
- The Hero of the Story: Discover why your audience member must always be the hero and how trying to be for everyone means you end up being for no one.
- Refining Your Niche: Get Gab's "bread analogy" and her advice to find community groups related to your topic (e.g., "people who make sourdough in the inner west suburbs of Sydney") to ensure your niche is narrow enough.
- Grassroots Audience Growth: Practical, grassroots strategies for gaining listeners, including joining community groups and using early supporters' social proof.
- Qualifying Yourself for Your Audience: Advice on moving beyond listing your resume of qualifications and instead blending your expertise into a compelling story that hooks the listener.
Resources Mentioned:
- Shop my favorites on Amazon.
- Steal Jamie's mic setup: Rode Podcaster and Rode PSA1+.
- Download your Free Podcast Launch Guide.
- Gab Burke’s Free Guide to How to Grow Your Podcast
- Gab’s free 1:1 chat to help podcasters grow their show
Other Links You Should Know About:
- Gab Burke on LinkedIn.
- Jamie’s LinkedIn.
- I record, edit and transcribe my podcast in Riverside - try 2 hours free using this link!
- Mention the podcast and get $200 off the Brave Moon Podcasts Launch Package!
- Join the Podcast Community for Health and Fitness Leaders to network today.
- Join my email list, and see why others are loving my emails!
Please note: We only recommend products we love (affiliate links support our free content!). Thank you for your support!
Hosted on Acast. See acast.com/privacy for more information.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.