The Keys to Writing Winning Propsals

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The keys to proposal writing are to make sure you clearly understand what the government agency is asking for and can meet their requirements. This is your “Go - No Go” decision point and saves you time and resources from chasing solicitations you cannot qualify for or fulfill. Be realistic in your approach and prepare in advance so you can compete for and win on the proposals that meet your capabilities.

In this episode of FedBiz’5 we host Darrell Hammond, a senior proposal development consultant that handles capture management and proposal management. For over 10 years Darrell has helped companies bind, track, and create federal, state, local and commercial bids. Darrel has worked with a variety of 8(a), small and disadvantaged businesses, as well as businesses transitioning from small to large, and large multibillion dollar businesses.

What is the main component of a successful government contract bid and how does it differ from proposal management in the private sector?

The most important part of proposal management in the government space is compliance. The government is typically looking for more information than you would submit for a commercial bid. Government proposals have additional compliance components for submission known as the Federal Acquisition Regulations ("FAR").

The federal government is compelled to request certain disclosures and information prior to awarding any contract. This is the primary difference from the private sector, government compliance to the solicitation format. A good starting point for preparing your response to a government proposal is creating an outline document, sometimes referred to as a compliance matrix, so that you carefully follow the directions and the evaluation criteria to make sure all sections are thoroughly completed.

What common mistakes do businesses make when submitting bids?

One common mistake many businesses make is not understanding how many people and what specific skills are needed for the proposal process. This is especially true for smaller businesses and those new to government contracting. It's important to have enough people available with the skills required to make sure your bid is submitted on time and in compliance.

Another common mistake comes from not having prior experience with government contracts. If you've never seen a solicitation or proposal format for a government contract in your industry, it's difficult to deliver a bid that meets the same quality, compliance, and completeness standards as a more experienced competitor.

How can businesses avoid these common mistakes?

It’s important to understand the requirements, have a schedule for submitting documents, and a process for reviewing and adjusting your proposal. Once you gain mastery in identifying the necessary compliance steps, information required, and experience for your team, the process of developing your proposal flows much smoother.

Starting from scratch with no outside help can be challenging as you have no existing context for what’s required and no pre-defined content. However, as you gain experience and submit compliant bids, you can reuse and adapt content from previous proposals for future bids. This is a big time-saver for future turnaround time in proposal management.

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