Episode 309: How to Build a Website That Attracts Clients: SEO & Design Tips with Jessica Freeman

Episode Transcript
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Christa Gurka | Fit Biz Str (00:01):
Hey there everyone.
Welcome back to another episodeof the Female Empowered Podcast.
I'm your host, Christa Gurka,and I have a guest episode
today, and I was just talking toher pre-show.
I have Jess Freeman from justcreatives with me who built my
website for Pilates in the Groveand Christa Gurka, and I was
just saying, I was like, I can'tbelieve I haven't had you on my.

(00:23):
Podcast yet.
Kind of crazy.

Jessica Freeman (00:25):
I know.

I'm very, very excited to have you
here, Jess.
And so would you take a moment,just introduce yourself, kind of
to our, since you haven't beenon the show before, introduce
yourself to our audience, whoyou are, who you serve, and what
it is that you do.

Yeah.
Thank you so much for having me.
I'm glad we get to chat.
I'm Jess.
I run Jess Creative.
I've been in business for 14years and I specialize in doing
websites and SEO for.
Health and fitness businessowners, physical therapists,
private practice owners, allthat kind of fun stuff.
and I really, the meat of what Ido is rebuild your entire

(01:00):
website and optimize it.
Or if you already have a websiteand you're like, Hmm, I don't
really have good SEO, I can justhop in and help you get more
visible in search and in AIsearch results as well.

Christa Gurka | Fit Biz (01:14):
That's so, so cool.
I'm definitely gonna ask youabout the AI part too.

Yeah.

Christa Gurka | Fit Biz St (01:19):
it's new.
Were for a lot of people, moremainstream now.
So, Jess, we are actually in theprocess of redoing the Christa
Gurka

Mm-hmm.

Christa Gurka | Fit Biz Strat (01:29):
I think we're gonna probably by
the time of this recording,we'll be in, by the time it
airs, we'll be like.
So

Yeah.

for that.
Jess also built out our, Pilatesand Grove our, the last one
that's still in existence afterI sold, on Squarespace.
And one of the things I reallylike about working with you as a
service provider myself, yourpro process to work with you was
really streamlined and on point.

(01:58):
And as a busy business owner, Ireally.
Appreciate that.
So before we kind of get intothe nitty gritty of website
design and SEO, how did your,how did you come to have that
process?
Because I think rebuildingwebsites or even building a
website for people is just sodaunting.

(02:20):
'cause they're well, I don't,it's kind of all in my head, but
your process was just so goodand it made my vision totally
come to life.
How did that come to be?

Yeah, to be totally honest, it started with
the very first course I evertook.
As a business owner, which wasall about systems and
streamlining, and it was prettybasic thinking back to, I mean
this was literally 13 years agothat I took this course.
It was$129 and that gave me avery strong foundation and I'm

(02:53):
very type A.
And as I've gone on in business,I've just built upon those
initial questionnaires and thatkind of stuff, and especially
using a CRM that allows me tokind of automate emails and that
kind of thing.
and I just found that.
Anytime clients would havequestions or I noticed Hmm, all

(03:16):
of my clients are bringing upthis topic.
I would either think about,okay, is this something I should
just work into the calls?
Is this something that I shouldmake into an email?
Into a video?
And think about the best way toget that information to the
client and.
Something that I notice, being aweb designer and I notice a lot
of other web designers oftencomplain about oh, clients don't

(03:39):
have this ready.
They don't have that ready, orwhatever.
And I was I never have thisproblem.
maybe not, never, but it israrely an issue that I have that
that problem, waiting on clientsor clients not being prepared.
And that's because I am tryingto preemptively help.
Like I'm going in anticipatingwhat my clients need because I

(04:02):
don't expect you as the clientto know.
What you need on a website orwhat I need from you, why would
I expect you to know even if youhave hired a designer before,
it's probably been a long time.
We might have differentprocesses.
And I just am trying to alwaysanticipate how can I make this
easier for you and for me?

(04:23):
And then is there a way I canautomate this?
And I truly not to toot my ownhorn, but I get a lot of
compliments on my process.
People are like.

Christa Gurka | Fit Biz Stra (04:33):
so good.

It's just, you make it so easy.

You really do.

Yeah.
So that's

and especially, speaking from health
and fitness people it's just nothow our brain works

mm-hmm.

So we just work in a different, not
to say that.
We we're not creatives, but mostof us are very left-brained
people we're very

Mm-hmm.

and system driven.
And so to have it's hardsometimes for us.
We kind of know when we see it,but we can't articulate it a lot
of

Yeah.

just commend you.
I mean, I tell everyone, herprocess was so great and it was
so easy, and then it reallyturned out well.
so let's transition into.
You built out a process to getpeople to understand what should
go on a

Mm-hmm.

Christa Gurka | Fit Biz S (05:20):
what, and, and you know, speaking in
your wheelhouse of health andfitness.
Okay.

Yeah.

What are some things that we are
seeing now today, because thislandscape does change

Yes.

So 2025, moving into 2026, what are
must haves a website?

Yeah.
So I wanna go kind of broaderpicture, you can.
You can DM me or Google it orwhatever if you want Uber
specific, but big picture thingsthat I think are really
important.
One, outlining your approach orphilosophy because you know, you
talk to any dietician, they allhave different philosophies.

(06:02):
You talk to physical therapists,they might have different
approaches or differentmethodologies so people wanna
know.
Are you going to try and push meto do this?
Are you gonna try and do this?
they want to know kind of whatis your approach before I sign
up?
think about with personaltrainers, some personal trainers

(06:23):
are very you cannot eat this.
You have to do this.
And we're gonna go super hardfor an hour.
Others are more intuitive andlight and kind of like what
works for you.
outlining that is number one.
Number two is your credentials,experience, and the authority
that you have in your space,because there's a lot of

(06:43):
misinformation out there.
We know there's a lot of voices,a lot of influencers that are
teaching things they shouldn'tteach.
we really wanna position you asthe expert and show that you
have the credentials and theexperience.
if you're able, talking aboutsome of the results you've
gotten, people and that kind ofthing.

(07:04):
Really showing that anddemonstrating that.
usually through your copy andsocial proof and testimonials.
And then last your personalityand your brand.
this is one of the biggestthings I am seeing.
A health website, whatever itis, dietician, physical
therapist, whatever, with stockphotos and just very bland copy

(07:29):
is not going to convert.
People want to know that theycan trust you.
They want to see who is thisperson that I'm going to be
working with on a weekly orbiweekly or whatever basis?
Am I going to, for lack of abetter term, am I gonna vibe
with them?

Yeah,

Don't be afraid to show some of that personality
and how much you show and howmuch you incorporate that is
totally up to you.
But the days of looking like acorporate, Hmm, this is our
office, are long gone.
people are Hmm, I do not wannago here.
if you wanna rebrand and go neoncolors, go for it.

(08:10):
If that fits your personality,if you're like, okay, well I'm
not.
I'm not neon, but maybe you arereally nerdy and love all the
science behind it and you loveto break that down, lean into
that nerdiness, make it part ofyour brand.
and even just outside ofbusiness also incorporating
those things into your websiteand into your marketing, social

(08:34):
media.
You would be surprised how oftenpeople connect with me because.
I talk about Gilmore girls.
and when I say I talk about it,I'm not doing breakdowns on my
Instagram stories or anything,but it's I, oh, starting my fall
rewatch of Gilmore Girls orsomething, and I drink a lot of
diet Dr.
Pepper and people know that theysend me memes about it.

(08:56):
they just, it's in my reels.
It's in my brand photos.
It's a very subtle thing, but Ishow it enough that they think
about me when they see diet Dr.
Pepper and I have made friendsover that I have so even just
those little personality thingsI find are just as important as

(09:20):
the authority and making surethat we can actually trust you
because part of that personalityis.
That's helping build trust.

Right, and it's, you're absolutely
right, the vibe, do I connect

Mm-hmm.

person?
Do they feel they would besomeone I would vibe with
Exactly that?
So that's got me thinking.
Okay, so there's.
Words that you actually say thatwould be I'm expert

Mm-hmm.

a design perspective, which is
another thing that I thinkyou're very skilled at.
How can we have nonverbal,right?
non-word ways that show ourpersonality.
maybe colors, Rounded edgesversus square edges, fonts.

(10:06):
can you kind of describe, itjust made me think when you were
talking about show yourpersonality, there's non
vocabulary ways that you canalso show your personality.
Right.

Yes, a hundred percent.
And it really goes to, what youjust mentioned, the fonts that
you use.
it is giving a totally differentpersonality vibe if you are
using Playfair Display versusMontserrat or Times New Roman
versus Helvetica.
I actually did an Instagramseries, it's been probably two

(10:37):
years now where I.
Redesigned, lightly redesignedsome big brands like Applebee's
and QuickTrip and just funny andwas like, what would it look
like if QuickTrip used comicsands?
And kind of just demonstrating.
It looks, this is how much fontsmatter.

(10:58):
I did, it was a very shortseries, but it was just fun to
oh, you can totally change thevibe of a brand if you use
totally different colors.
So colors are a big part of it.
the fonts that you choose.
And then yes, even subtle thingslike rounded edges on photos.
So if my client.
Has once a more friendly, soft,approachable vibe, I'm probably

(11:24):
gonna round the corners ofphotos.
if they want more of a luxuryhigh-end vibe, it's gonna be all
straight edges.
if they want something a littlefun, contemporary, modern, they
wanna be really eccentric.
I might do where some, edges arerounded, so it might be like
three of the corners rounded andone's not.

(11:47):
you describing this on a podcastis sometimes difficult'cause
people are like, what do youmean you're only doing three?
That doesn't make sense, butyou've probably seen it on a
website.

Yeah.

it can also be even like the shapes that go
into the background images.
you've probably seen.
Websites.
even if you just go to Pinterestand search, like website
inspiration, look at thedifferent ways that people use
dividers in between sections.
Some use like waves or scallops,and that can be really fun and

(12:19):
vibrant.
Others use diagonal lines andthey're trying to be more edgy
and modern.
and it can also be graphics.
I know a lot of brands, this isa little bit trendy, right now,
but some brands of onlinebusiness owners are really
leaning into the fun, youngeralmost vibe I wanna say.
And it's like they have some,for lack of a better term, like

(12:42):
clip art kind of, on theirwebsite.
So it's like little flowers, andlittle illustrations and
drawings.
And if you really wanna leaninto that, that would be
something you could do.
And so it really comes down tokind of.
Depending on the vibe that youwant, you can incorporate
different things.
And it's not to say that, aluxury brand probably wouldn't

(13:06):
have illustrations necessarily.
prob maybe a few, but not thesuper fun illustrations.
But even a physical therapyoffice can have a fun vibe.
and it doesn't have to mean.
Your colors are pink and greenand yellow, and you have flowers
all over it.
It could be just a brighterpalette and choosing a slightly

(13:31):
more rounded font, maybe a fewillustrations, there's
definitely ways you can leanthat direction without hopping
all the way in.

Yeah.
I do think it's a great way toshow your personality a little
bit in, in non.
It would be nonverbal

Mm-hmm.

written

Yes.
Yeah.

bring that out and someone working
with a professional you helps, Ithink the owner or the business
really bring that to, to life

Mm-hmm.

in different ways.
so now, SEO search engineoptimization is, is really
important, especially for localservice providers.

Mm-hmm.

SEO is also one of those things
similar to marketing, where it'sthis huge umbrella and.
There's a lot of people outthere that sell these huge
packages of this is what we cando for your SEO.
a lot of it is great and valid,but some stuff we as business
owners can do ourselves.

(14:38):
Right.
what are some things that.
That you think are reallynon-negotiables and, and let's
talk specifically about localservice providers, so brick and
mortar establishments that arereally trying to use SEO for
local businesses.
What are some non-negotiablesthat you really encourage
business owners to include ontheir website?

Yeah, for local people, one of the easiest
things you can do and a mistakethat I often see is you need to
have the location mentioned.
Probably on every single page.

Yeah.

Not that you have to list the address, but
you want to say Atlanta'sPremier Physical Therapy office
or something like that.
You would be surprised how oftenI go to websites and I'm where
is your location?

Yeah, I am.
I'm not surprised because I seeit all, I, yes, I am in
agreement with

Yeah.
I did SEO for a spa, kind ofwellness center last year, and I
scoured all the pages and Ifinally had to email the owner
and I was what, what town areyou in?
I don't even know what townyou're in.
it's not you.
They listed, just the mall thatthey're in.
the plaza, but there wasn't.

(15:51):
A actual name of the town listedor even a street address, it
just said we're in the mall ofwhatever.
And one, I think that isdefinitely building the website
with the assumption of peoplewho come to this are going,
going to know already who we area little bit, or know that we're
local.

(16:12):
And if you are.
Only linking that website inyour Chamber of Commerce

Right.

or you're driving Facebook ads or
something, but you have toassume someone might be landing
on this website.
They might be from the next townover, or maybe they're moving to
the area They may not have anyidea who you are.
So.
To say listing your city or areaof town if you're in a very
large city on most pages, isgoing to be really, really

(16:40):
helpful.
and listing literally what youdo.
Because that's another part ofthe SEOI often see, I go to a
physical therapy website and itmight say something we help,
this is really bad off the cuffcopy idea, but we help your arms
and legs.
And it's what?
What is that?

What does that mean?

What does that mean?

Yep.

so for SEO purposes, in its simplest form,
SEO is just what do you want tobe known for?
What do you wanna show up andsearch for?
Put those words on your website.
So if you wanna show up underAtlanta Physical Therapist, then
you need to have some variationof that.
On your website.

(17:23):
Now it doesn't, that headingdoesn't need to be on every
single page.
That would be redundant.
But you want to incorporate thisin your copy across different
pages.
Different word, you know, mightbe physical therapists in
Atlanta.
Atlanta Physical Therapy.
And things that just come somevariations of the phrases, but
that is one of the mostimportant parts.

(17:45):
And then if you are someone whohas multiple locations, I am
about to work with a therapistwho has two locations and in the
same city, so they're fiveminutes from each other.
we are creating a separate pagefor each of those locations.
yes, it's the same city, but.

(18:05):
Most cities, there's kind ofneighborhoods or areas of town,
and we are going to optimize forthose areas of town for that
office.
So you can, even, depending onthe size of the city you're in,
you can even optimize really,really small scale the area that
you're in.

Yeah.

Not just, oh, Dallas, but what part of Dallas?
And that can really help.
and then kind of outside of thewebsite, making sure you have
your Google Business profile setup and connected to your website
is also important.
I don't do anything with GoogleBusiness profiles.
That's out of my lane, but it isimportant and it is part of SEO.

yes.

Yeah.

Christa Gurka | Fit B (18:49):
actually, if you have separate locations,
each location

Mm-hmm.

Christa Gurka | Fit Bi (18:53):
Business profile.
So we actually optimized foreach of our locations on our
website.
On our main homepage, we, we didMiami's premier Pilates studio

Yep.

we did two, I can't remember what
the words are right now, butaward-winning locations.
And then we had each locationand then we optimized for
individual landing pages.

Yeah.

did things Small group reformer
classes, right?
those kind of keywords, right?

Yes.

What are your feelings on meta tags,
on the photos that you use onyour website?
And what I mean by meditechs forpeople that don't understand,
you can name.
The

Mm-hmm.

that you have on there, and that, if
I'm not mistaken, that alsohelps with SEO, is that correct

Yes, it does.
there's kind of two ways you canoptimize your photos.
I will say this is helpful todo.
I haven't necessarily seen forclients that it's a game
changer.

page right.

If you have millions of photos or something,
don't feel like you have to goredo all of them right now.
but what you wanna do is whenthe photo, the photo's still on
your desktop or on yourcomputer, you wanna change it to
reformer pilates, miami dotjpeg.

Yep.

you name, use your key words.
The file name, then you uploadit to the website, put it on the
page, and then depending on yourplatform, I'm pretty sure almost
every platform should give youthe option to add alt text.
Now, this is helpful for SEO,but it's also for accessibility,

(20:35):
people who use screen readersand are navigating your website,
You don't want to just spam thissection with a list of keywords.
That's a mistake that a lot ofpeople, they would be reformer
Pilates, comma Miami Pilates,comma, that's not what you wanna
do.
You would say lady sitting onreformer Pilates machine in

(20:57):
Miami.
Now you could leave off, belike,

showing in the

yes, you wanna describe the picture and then if
you can.
Kind of include some key wordsif it's possible.
the, when I said in Miami, well,you can't really tell she's in
Miami, but you're just addingthat for the sake of the
keyword.
You could also say Miami ladysitting on former or Pilates

(21:23):
machine or something like that.
But the alt text is reallydescribing what is in the photo.
So if it's a headshot of you,you might put physical therapist
Miami or whatever your title andlocation is.
And then the alt text might sayphysical therapist, Jess
Freeman, headshot of JessFreeman, a physical therapist or

(21:45):
something like that.
Where you're still kind ofincluding those key words.

Yeah, and I agree that none of these
things in itself are gamechangers, but they're free

Yes.

can do them ourselves.
And

Mm-hmm.

Why not do every little thing in our
power, especially for, those ofus businesses that don't have a
huge marketing budget?
Why not make every little thingas the, the best it

Yeah.

be?

Yes.
Yeah.

In terms of, other SEO things on
our websites, what are yourfeelings nowadays about blogging
for SEO purposes?

blogging is my number one tip for SEO and
business owners don't love tohear that from me because
they're like

I'm

I,

that to hear you still say that
because I do see that it's stilleffective, especially organic.

Mm-hmm.

I'm ha I'm happy to hear you hear
you say that.
And this is what I say tobusiness owners when they're
like, oh, I don't wanna do that.
I'm like, well, successfulbusiness owners do the stuff
that other people are notwilling to do, and that's why
they're successful.
So

Yes.

2

And part of part of why I still recommend
it.
'cause some people are like,will their blogs dead?
Do blogs still work?
They do, yes.
There's also video, there's alsopodcasts.
You could also do that if, andthen put those podcasts and
videos on your website as well.
And I would recommend that.
But the thing is, the last.
Several Google algorithm updateshave prioritized helpful

(23:14):
content.
They literally name theirupdates and they have, Google
has called them the helpfulcontent update and they, they
are prioritizing websites thatare actually helpful.
For people because they want tobe a good resource for people.
'cause I always give thisexample of imagine you are

(23:37):
Googling best pizza restaurantnear me and it only shows you
Mexican restaurants or hardwarestores or something like that
would really frustrate you andyou would stop using Google.
it's kind of like when people goto chat GBT and they're like,
well, I don't get good results.
I'm not gonna use it anymore, Soyou want to help Google like you

(23:58):
more.
And I, I also, another analogy Ilike to use is think about if
someone is wanting towork with aphysical therapist and Google's
like, okay, we wanna show thebest experts, the best websites
to help people.
And you go to you go into thelibrary and you're like, I need
some help, physical therapy.

(24:19):
And the lady hands you abrochure and you're like, okay,
well that is not very muchinformation.
That is equivalent to you havinga five page website with no
blog.
It's not very helpful.
Yes, I learn about yourservices, but I'm not really
getting anything else from you.
Versus if you go to a libraryand you're like, Hey, I wanna
learn about this subject, andthey hand you a 500 page book.

(24:43):
Well, that now I'm going tolearn quite a bit.
I always clarify, this does notmean you literally have to have
500 blog posts that this is justan example.
I feel like I scare people whenI say that.
I'm like, it's just, it's, I'mjust saying it's a very large
book.
you want to demonstrate yourexpertise to Google.
even if you can do a weekly blogpost for.

(25:05):
Three months and then move to amonthly blog post that could
help your SEO.
don't feel like you have to blogevery single week for the rest
of your life.
You can also take seasons off.
So okay, I'll blog for threemonths and then move to once a
month, I'm not gonna blog overthe summer.
that's fine.
Google is.

(25:25):
Much more lenient compared toInstagram.
You know, a lot of people are Itook two weeks off Instagram and
no one, now no one sees mycontent at all.
Google is not like that.
So you have a little bit ofleeway.

Yeah.
I do.
I do encourage Bloggings aswell, I'm glad to hear that it's
still, it's not like dead,

Nope.

okay, let's get into a little bit of
website platforms.
'cause this is a big question Iget from a lot of people.
And I do think people haveanalysis paralysis on this,
sometimes I'm just, just pickone and, and move, move on.

Yeah.

in terms of, let's, what are the
big maybe three that you see?
I, I use Kajabi, but I would saymost of my audience probably
doesn't use Kajabi.
'cause they're not reallyselling courses

Right.

it could be not Kajabi.
I would assume maybeSquarespace, WordPress like, but
what are you seeing as the bigkind of three in terms of
website platforms?

Yeah, for sure WordPress, and to clarify
wordpress.org, which isdifferent from wordpress.com

Oh.

it's very confusing.
I hate that they did that, butwordpress.org.
And Squarespace are the big twoplayers.
Showit is also popular.
I don't know if it's necessarilynecessary or a good fit for this
industry.
It's really great for creativeswho want a very pretty and
aesthetic vibe.

(26:51):
maybe a spa, it might be okay.
Not to say you can't have anordinary website, but if you
want something super, supercustom.
You could go to show em and thenShopify.
But really Shopify is gearedtowards product based
businesses.
I mean, so unless you are heavyon the product side or like,
even if it's just part of yourbusiness along with services,

(27:14):
otherwise I wouldn't reallyrecommend Shopify.
now there are definitely othersout there.
Wix and Weebly, I do notrecommend.
I know they're popular.
My reasoning behind that, Ishould do a whole episode about
that.
But basically, they kind of lockyou in and it's very difficult.
Now, WordPress and Squarespace,I can literally download a file,

(27:37):
go to the other platform andupload and have all the pages
and the post.
Wix and Weebly do not give youthat option.
Honestly, neither does Kajabi,and that's part of why I don't
need Kajabi.
But, so it just means you wouldhave to move manually.
So going back to the blogging,if you start blogging and you're
on Wix, then you're gonna haveto manually copy and paste all

(28:01):
these posts.
From one platform to the other.
so I don't love that.
And Wix, they didn't use to befully responsive.
Now their new editor is, but whyin the year 2025 are we having
to pay more for a responsivewebsite than if you get their
basic editor that?
I do not.
I do not love, we should justhave that built in and not have

(28:26):
to pay extra for it.
So, But Squarespace very, very,in my opinion, easy to use.
Some people find it veryconfusing.
I, I think it honestly kind ofcomes down to your personality.

agreed.

most of my clients find it very easy to
use, but I know there are peopleout there who find it.
Difficult.
WordPress can be easy or it canbe difficult.
It really depends on the themethat your designer uses, how
many plugins you're dealingwith, and are you having, doing
membership stuff?

(29:01):
Are you, you know, that kind ofthing.
But I, I use a drag and dropeditor, so it's easy for people.
They don't have to be going inthere thinking, okay, I'm gonna
have to cope my website.
it's, it's drag and drop.
So those are my platformrecommendations.

I've been on both.
WordPress, but it was more froma coding, it was a long time
ago.

Yeah.

it was a little challenging on the
backend for me to just go in andfix a spelling error.

Yeah.

then you redid our website on
Squarespace, which I reallyloved.
I thought it was pretty.
friendly.
I really did.
I don't know that I would buildout an entire page myself.
I probably could learn how to doit, but that's not my forte.
So why not just let the expertsdo it?
But I could duplicate a page, Icould update copy in there.
I could change dates, I could,you know,

Mm-hmm.

of that nature, where I could
understand my analytics throughthere.
So I think Squarespace and Ithink it's very reasonable and
affordable.
I think they have greattemplates.

Yeah.
Mm-hmm.

Christa Gurka | Fi (30:04):
perspective, I think it's really, they're
really nice.
So I usually now am recommendingSquarespace to people.

Yeah.

and I know people like you that are
I'm really comfortable withSquarespace, and why not use it?

Yeah.

I do know some people that still
do u use WordPress.
but, and again.
I was very close totransitioning to Squarespace and
just using Kajabi as my, my,product suite basically.
But now Kajabi just raise itsprices and I was oh, do I wanna
pay for Squarespace and theexpensive Kajabi?
But anyways, that's for a storyof a different time.

(30:40):
But, in turn, we talked abouthaving your.
Location.
Prominent on your website?
Preferably on the homepage, Hone header, and then SS spread
out throughout

Yeah.

What is there, do you know if there's
the map, if you have a map, amap of on the contact page, is
that.
Just aesthetic design.
Is that beneficial?
Does that link into any type ofSEO from Google Maps or Apple
Maps?

it doesn't, it doesn't really tie in in any
way.
The only kind of benefit,'causeGoogle their robots are smart
enough to scan a page and seewhat's in there.
So in that sense it's like, oh,it's helpful.
There's a map.
But it's not Google's like, ooh.
This site has a map, boost themin, in the rankings.

(31:32):
it's really not an SEO benefitper se, or very, very little SEO
benefit.

Okay, and what are your thoughts on.
Copy.

Mm-hmm.

the words on your website, let's
talk first just about, I'm asassuming you're gonna say that
the words are important.
let's talk first about the wordsthemselves and then let's talk
about how the words are puttogether in terms of.
Too much copy, not enough copy.

(32:06):
What's overwhelming to thereader.
So let's just fir first talkabout the importance of the
actual words that are on yourwebsite.

Yeah, this is very important.
There's multiple bullet bulletpoints I could, I could cover
here.
The words do matter.
like I was talking aboutearlier, Atlanta physical
therapy.
You don't need to include thatin every single paragraph or
anything.
if you want a really bad exampleof overdone, SEO, you could

(32:34):
likely pull up any of yourdentists in your area.

Okay.

Dentists have, if there's any dentists
listening, I'm sorry, but.
Dentists and their SEO, theagencies that do them.
it's hello, welcome to AtlantaDentistry.
We serve people in Atlanta, soif you live in Atlanta and you
need a dentist, we are yourAtlanta dentist.
And it's like, okay, that's.
Okay, did the robot write this?

(32:58):
what is going on?
So do not sound like that.
You do not need to overdo it,but you want to make sure you
are using your keywords andrelated keywords.
what that you don't have to evenlook up related keywords.
It literally just means beingspecific in your copy.

(33:18):
'cause Google wants to makesure, okay, this site says.
They are all about physicaltherapy or whatever, you know,
your office does.
But if we go, if they scan yourhomepage or about page,
whatever, and you're like, Idon't know, they're talking
about vanilla cupcakes andlandscapes and feeling good.

(33:41):
they're like, what?
I don't understand what thissite is about.
But if they see words like rehaband.
muscles and, you know, likeinjuries.
They're seeing all these relatedkey words that is just going to
help them say okay, okay, thisplace is legit.
They're not spam.
and so they're just looking forcontext clues.

(34:02):
And so anytime you can just be alittle bit more specific and you
can just use any of the terms inyour industry without too much
jargon,

Right, grade language I used to

Yes.
Yeah, talking to maybe likegrade school, high school level,
we don't need the super scienceyterms, but just using any of
that is going to help.
If it's all fluffy language,that's just talking about
feeling better in your body whatit, and it's just you're not.
Being specific, that's not goingto help with SEO.

(34:35):
It's also not going to help withactually converting people to
becoming customers.
And so, the amount of copyGoogle doesn't have necessarily
okay, you have to have 555 wordson a page, or else we won't rank
you.
But I always tell people.
Google again, wants to showhelpful content.

(34:57):
They need enough context aboutyour business to rank you for
the keyword you're trying toreach.
And so if you only have 200words on a page, that's not a
lot of context for Google.
They're not going to know verymuch about you.
My general recommendation isusually a minimum of 700 words

(35:20):
on a page.
Now, if you're at 600.
You've covered everything.
Don't just go add fluffy ahundred words,

Yeah.

for the sake of it.
But that's my baselinerecommendation for clients, just
so we have enough copy, enoughchances to use the keywords and
related keywords.
but yeah, that's the startingpoint and that that number
applies to pages and blog post.

Great.
That's great.
That's

Yeah.

super helpful information.
if people wanted to.
out to you or learn more aboutyou or learn all about your
Gilmore Girls and your diet Dr.
Pepper, fads.
Where, where can they find you?

Yes.
I'm pretty easy to find justcreatives with an S on the
end.com, and then I'm basicallyeverywhere on social media at
just creatives.

Great.
if anyone's interested inseeing, I know she has, a
gallery on her website, thePilates in the Grove.
Website currently, as we speakat the time of this recording, I
can't say what's gonna happen.
I don't know what's going downover there, but if you wanna
look at Pilates in thegrove.com, you can see a
Squarespace website

Mm-hmm.

if you check out christagurka.com,
probably by December,

Yes.
Yeah.

Christa Gurka | F (36:39):
Thanksgiving, you'll see a Kajabi rebuild

Mm-hmm.

she, she, you have done some updates
on my Kajabi

Yes.
Yeah.

trying to go with a new template.
and again, I agree with you,Kajabi, from a website
perspective, it, it's, that'snot its primary action, but the
bandwidth in my head to navigatetwo websites is

Yeah, it's a lot.

get

It's a lot.

but check her out.
Check out her.
She's great with design.
and again, your process issuper, super, super easy.
So if you're thinking ofrebuilding your website, she
works with our industry healthand fitness.
check her out, give her a calland see, you know, see if she
can help you.
I highly recommend.

Well, thank you.

10 outta 10 recommend.

you.
I appreciate that.

Well, thank you so much, Jess, for
joining us and until next timemy friends, bye for now.

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