Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this epic third episode, Mike Ungaro—CEO of the legendary San Pedro Fish Market and star of the Amazon Prime docuseries “Kings of Fi$H”—takes you back to where it all began: a tiny seafood stand run by two determined teenagers in 1956.
From a humble 200-square-foot shop to a 55,000-square-foot waterfront institution, hear the wild, untold story of how innovation, relentless hard work, and bold storytelling turned the San Pedro Fish Market into a California landmark serving over 2 million guests a year.
Whether you're obsessed with founder journeys, business resilience, restaurant success, or legacy-building, this episode is packed with insights on what it really takes to last—and grow—for nearly 70 years.
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