Fi$H Factor speaks to business owners, entrepreneurs, and fans of San Pedro Fish Market who want a deeper connection to the real work behind running a multi-generational business. These viewers aren’t just tuning in for entertainment—they’re absorbing lessons they can apply, whether launching a startup, managing family dynamics at work, or building a lasting legacy. The podcast offers more than a highlight reel. It dives into the real struggles, milestones, and behind-the-scenes realities that have shaped one of America’s most iconic seafood destinations.